Director, Enrollment & Outreach

Responsibilities

• Serving as a visible and trusted ambassador for ChanceLight within the community and with prospective families by clearly communicating the organization’s mission, vision, values, and commitment to student success.
• Developing creative and data-informed outreach strategies that generate prospective student interest, expand referral pipelines, and support enrollment goals across assigned programs.
• Building and strengthening strategic partnerships with community stakeholders, including schools, healthcare providers, therapists, pediatricians, parent-support groups, community organizations, and government agencies, to expand program visibility and referral opportunities.
• Attending and representing ChanceLight at conferences, community events, resource fairs, and marketing opportunities, including select evenings and weekends, to increase awareness and cultivate meaningful community relationships.
• Demonstrating comprehensive knowledge of school enrollment processes, program offerings, curriculum pathways, department functions, and applicable state graduation requirements to effectively guide prospective families.
• Maintaining accurate and organized databases of prospective students and families to support timely follow-up, targeted outreach campaigns, email communication, and ongoing engagement efforts.
• Conducting proactive outreach to prospective students and families through in-person visits, phone calls, emails, home visits, and other engagement methods to support enrollment progression.
• Cultivating relationships with alumni, parents, faculty, current students, community partners, and local stakeholders to create a strong and sustainable referral network.
• Promoting family and community engagement by supporting policies, programs, outreach activities, and events that strengthen student, family, and school connections.
• Increasing community awareness through strategic communications, admissions events, open houses, referral partnerships, and other high-impact outreach initiatives.
• Identifying community-based wraparound service providers and connecting students and families with appropriate referrals, resources, and support services.
• Collaborating with internal teams to strengthen community engagement strategies and align outreach efforts with broader campus, regional, and organizational priorities.
• Managing the enrollment process by monitoring online inquiries, responding promptly to prospective families, and ensuring applicants receive clear, supportive guidance throughout each stage.
• Participating in school functions, student celebrations, open houses, family engagement activities, and community events to promote program awareness and support recruitment efforts.
• Educating and engaging faculty and staff to actively support enrollment, outreach, and family engagement initiatives.
• Maintaining consistent outreach and periodic follow-up with current and former students and families to promote satisfaction, loyalty, and long-term connection.
• Tracking recruitment, enrollment, outreach, and retention data to evaluate progress, measure strategy effectiveness, support enrollment goals, and inform continuous improvement.
• Overseeing the development and refinement of engaging admissions materials, promotional events, and strategic marketing initiatives that elevate program visibility.
• Collaborating with program leadership to promote new and ongoing initiatives that strengthen student recruitment, enrollment, engagement, and retention.
• Maintaining accurate admissions and enrollment data, analyzing the effectiveness of enrollment strategies, and providing timely reports to the Regional Vice President and school leadership.
• Collaborating with the Regional Vice President of Operations and site-based leaders to support campus, regional, and organizational goals, including strategic planning initiatives.
• Attending and actively participating in school-based and regional leadership meetings as required.

Qualifications

• Bachelor's degree or higher in education or a related field of study.
• Master's degree or higher in a related field of study preferred.
• Hold currently or have the ability to obtain a valid state drivers license.
• Ability to obtain and maintain certification in company approved crisis management training.
• Minimum 2 years' prior experience working in a school administrative, staff supervisory, and/or budgetary management role preferred.
• Prior experience and/or knowledge in alternative and special education services, school operations, quality assurance and compliance requirements.
• Highly skilled in working with at-risk students with diverse needs at various levels.
• Prior experience and highly knowledgeable in working with students with individualized education plans (IEP's).
• Prior experience and/or highly proficient in reading, writing, analyzing and interpreting detailed reports and business correspondence.
• History of success building credibility, effectively managing multiple projects and collaborating effectively across all organizational levels.
• Proven ability to manage complex and/or sensitive information, maintaining confidentiality and objectivity.
• Advanced oral and written communication, organization, conflict resolution, multitasking, problem solving, and decision-making ability.
• Well-versed in the use of relevant technology including experience with computers, Microsoft Office Suite, database entry and basic office equipment.