Director, Engagement Strategy
Ogilvy Health · New York, NY · 1 mo ago
Advertising$100k–$230k/yrFull-time
We need to output HTML fragment with sections: About the role? Actually the posting includes "About Ogilvy", "About WPP", "OGILVY HEALTH: WE INSPIRE...", "About The Role", "What You’ll Do", "What You’ll Need", "How We’ll Support You", Pay Range, etc. We must not repeat job title as heading. Use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). We should only include sections where there is real specific content. We need to preserve all substantive information, remove boilerplate (cookie/navigation/legal/EEO etc). Also remove duplicated lines. We need to decide which sections to include.
We have content about Ogilvy (company overview) - maybe not needed as it's generic but it's substantive? The instruction: "Prefer a few substantive sections over many thin ones." The company overview may be considered boilerplate? It's about the company, not role-specific. Might be okay to include as "About Ogilvy" but they said use headings like About the role, Responsibilities, etc. They didn't forbid other headings, but they said use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). We should only include sections where there is real specific content. We need to preserve all substantive information, remove boilerplate (cookie/navigation/legal/EEO etc). Also remove duplicated lines. We need to decide which sections to include.
We have content about Ogilvy (company overview) - maybe not needed as it's generic but it's substantive? The instruction: "Prefer a few substantive sections over many thin ones." The company overview may be considered boilerplate? It's about the company, not role-specific. Might be okay to include as "About Ogilvy" but they said use headings like About the role, Responsibilities, etc. They didn't forbid other headings, but they said use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). That suggests we should stick to those typical headings. However we can also include other headings if needed? The instruction: "Use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It implies those are examples; we can use other headings if appropriate, but better to follow those. The posting includes "About The Role", "What You’ll Do", "What You’ll Need", "How We’ll Support You", Pay Range. Also there is "About Ogilvy Health" etc. Might be considered "About the role" or "About the team". But we can map:
- About the role: could combine "About The Role" paragraph.
- Responsibilities: "What You’ll Do" (Engagement Strategy Leadership, Cross-Functional Partnership, Team, Talent & Culture)
- Requirements/Qualifications: "What You’ll Need"
- Skills: maybe not separate; could be part of requirements.
- Benefits: "How We’ll Support You" (tools, autonomy, colleagues, opportunities) plus maybe benefits package mention.
- Pay: Pay Range.
- Schedule: not mentioned, so omit.
We should not include sections with placeholder text. We have actual content for each.
We need to remove boilerplate: The equal opportunity employer statement, accommodation contact, etc. Also remove duplicated lines. Also remove navigation/cookie/legal etc. There's none besides the EEO statement at end. Also remove "If you need any assistance seeking a job opportunity..." etc.
Also remove "At Ogilvy, our people are at the heart..." that's maybe generic but could be considered part of benefits? Might be considered boilerplate but it's about culture. Might keep as part of "How We’ll Support You"? But it's more about mission. Could be omitted as not specific to role. Safer to omit generic fluff.
We need to preserve all substantive information: details about role, responsibilities, requirements, support, pay.
Let's extract:
About The Role paragraph:
"At Ogilvy Health, ideas don't live in isolation. They live in systems - moving through channels, culture, communities, and conversations to influence mindsets and drive meaningful behavior change. Engagement Strategy sits at the intersection of brand, medical, creative, experience, and analytics, turning that thinking into real, connected, audience-inspired experiences. At its core, great engagement never loses sight of who it's for, why it matters to them, and how it moves them forward on their health journey. We're looking for a sharp, hungry, ambitious, multi-faceted Engagement Strategy Director who wants to lean in and build engagement across some of our largest accounts alongside us, at a pivotal moment of growth for the practice and agency at large. This Director will lead day-to-day omnichannel planning for two key clients - spanning CRM strategy, website, social content, and display - making sure the work connects across the broader ecosystem and delivers on each client's core business goals. They'll develop the activation briefs, tactical plans, connected journeys, and playbooks that bring those strategies to life, help shape content and communications strategy, and define audience-inspired channel roles and goals - what job each channel does, for whom, and why - bringing creative teams and account leads with them. They'll also start building the next generation of the discipline, managing and developing one junior strategist along the way. Our team works within our Integrated Strategy model, partnering closely with Brand Strategy, Medical Strategy, and our Research & Insights and Analytics teams to translate insight into real-world action for patients, caregivers, and HCPs. The ideal candidate for this role understands that engagement is more than channels alone. It's audience-inspired at every step: understanding people, what motivates them, what gets in their way, and how brands can create meaningful experiences that help them move forward."
That's substantive.
What You’ll Do:
"Engagement Strategy Leadership Lead day-to-day engagement strategy for two key clients across CRM, website, social, and display - connecting audience behavior insight into a clear strategic narrative, not just a channel plan. Design connected engagement ecosystems and define audience-inspired channel roles and goals - what job each channel does, for whom, and why - with particular depth in CRM. Build engagement strategy playbooks and plans, partnering with Brand Strategy and Medical Strategy, and with our Research & Insights and Analytics teams on data-informed strategy and measurement. Cross-Functional Partnership Serve as the go-to cross-functional partner for engagement strategy on the account, partnering with Account, Creative, Brand Strategy, and Medical Strategy. Help shape content and communications strategy, bringing an audience-inspired point of view to how ideas and key messages best come to life. Facilitate workshops, journey mapping sessions, and strategic working meetings that bring the whole team along on the strategy. Team, Talent & Culture Manage and develop one junior strategist, providing day-to-day guidance, feedback, and growth opportunities. Mentor junior strategists across the broader practice, modeling what great engagement strategy looks like: curious, kind, collaborative, and always building."
We can format as list items under Responsibilities.
What You’ll Need:
"6–10 years of experience in engagement strategy, omnichannel strategy, or a related discipline Significant healthcare, pharmaceutical, biotech, or healthcare agency experience required. A data-driven storyteller - someone genuinely passionate about connecting audience behaviors to how we can move and shape them. Real depth across the omnichannel mix - web, social, display, and CRM - with specific fluency in CRM strategy (execution not required). Experience helping shape content and communications strategy, including defining channel roles and goals grounded in audience insight. Demonstrated experience managing and developing people, having directly managed at least one direct report. Strong presentation, storytelling, and facilitation skills, paired with the hunger and drive to build - comfort creating something from a blank page, not just executing an existing playbook."
We can list as bullet points.
How We’ll Support You:
"Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates."
We can keep as paragraph.
Pay Range:
"The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click here for more details. Pay Range $100,000—$230,000 USD"
We need to include Pay section with that info. The line about benefits package maybe we can incorporate into Benefits section.
We should not include the "click here for more details" as it's a link; maybe we can keep but it's not substantive. Could drop.
We should not include boilerplate like "At Ogilvy, our people are at the heart..." etc. Also remove EEO statement.
Now produce HTML with headings.
Possible sections:
- About the role (h3) with paragraph(s) from About The Role.
- Responsibilities (h3) with - items from What You’ll Do.
- Requirements (h3) with
- items from What You’ll Need.
- Benefits (h3) with paragraph from How We’ll Support You plus maybe benefits package mention.
- Pay (h3) with paragraph about salary range.
We should not include Schedule.
Make sure not to repeat job title.
Let's craft.
We need to ensure we preserve all substantive information: The About The Role paragraph includes many details; we should keep it as is, maybe split into paragraphs but keep content.
We need to avoid duplicating lines: The About The Role paragraph includes "We're looking for a sharp, hungry, ambitious, multi-faceted Engagement Strategy Director..." etc. That's fine.
Now produce HTML.
We'll wrap sections in maybe not needed. Just output fragment.
Let's write:
About the role
At Ogilvy Health, ideas don't live in isolation. They live in systems - moving through channels, culture, communities, and conversations to influence mindsets and drive meaningful behavior change. Engagement Strategy sits at the intersection of brand, medical, creative, experience, and analytics, turning that thinking into real, connected, audience-inspired experiences. At its core, great engagement never loses sight of who it's for, why it matters to them, and how it moves them forward on their health journey. We're looking for a sharp, hungry, ambitious, multi-faceted Engagement Strategy Director who wants to lean in and build engagement across some of our largest accounts alongside us, at a pivotal moment of growth for the practice and agency at large. This Director will lead day-to-day omnichannel planning for two key clients - spanning CRM strategy, website, social content, and display - making sure the work connects across the broader ecosystem and delivers on each client's core business goals. They'll develop the activation briefs, tactical plans, connected journeys, and playbooks that bring those strategies to life, help shape content and communications strategy, and define audience-inspired channel roles and goals - what job each channel does, for whom, and why - bringing creative teams and account leads with them. They'll also start building the next generation of the discipline, managing and developing one junior strategist along the way. Our team works within our Integrated Strategy model, partnering closely with Brand Strategy, Medical Strategy, and our Research & Insights and Analytics teams to translate insight into real-world action for patients, caregivers, and HCPs. The ideal candidate for this role understands that engagement is more than channels alone. It's audience-inspired at every step: understanding people, what motivates them, what gets in their way, and how brands can create meaningful experiences that help them move forward.
Responsibilities
- Lead day-to-day engagement strategy for two key clients across CRM, website, social, and display - connecting audience behavior insight into a clear strategic narrative, not just a channel plan.
- Design connected engagement ecosystems and define audience-inspired channel roles and goals - what job each channel does, for whom, and why - with particular depth in CRM.
- Build engagement strategy playbooks and plans, partnering with Brand Strategy and Medical Strategy, and with our Research & Insights and Analytics teams on data-informed strategy and measurement.
- Serve as the go-to cross-functional partner for engagement strategy on the account, partnering with Account, Creative, Brand Strategy, and Medical Strategy.
- Help shape content and communications strategy, bringing an audience-inspired point of view to how ideas and key
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It implies those are examples; we can use other headings if appropriate, but better to follow those. The posting includes "About The Role", "What You’ll Do", "What You’ll Need", "How We’ll Support You", Pay Range. Also there is "About Ogilvy Health" etc. Might be considered "About the role" or "About the team". But we can map:
- About the role: could combine "About The Role" paragraph.
- Responsibilities: "What You’ll Do" (Engagement Strategy Leadership, Cross-Functional Partnership, Team, Talent & Culture)
- Requirements/Qualifications: "What You’ll Need"
- Skills: maybe not separate; could be part of requirements.
- Benefits: "How We’ll Support You" (tools, autonomy, colleagues, opportunities) plus maybe benefits package mention.
- Pay: Pay Range.
- Schedule: not mentioned, so omit.
We should not include sections with placeholder text. We have actual content for each.
We need to remove boilerplate: The equal opportunity employer statement, accommodation contact, etc. Also remove duplicated lines. Also remove navigation/cookie/legal etc. There's none besides the EEO statement at end. Also remove "If you need any assistance seeking a job opportunity..." etc.
Also remove "At Ogilvy, our people are at the heart..." that's maybe generic but could be considered part of benefits? Might be considered boilerplate but it's about culture. Might keep as part of "How We’ll Support You"? But it's more about mission. Could be omitted as not specific to role. Safer to omit generic fluff.
We need to preserve all substantive information: details about role, responsibilities, requirements, support, pay.
Let's extract:
About The Role paragraph:
"At Ogilvy Health, ideas don't live in isolation. They live in systems - moving through channels, culture, communities, and conversations to influence mindsets and drive meaningful behavior change. Engagement Strategy sits at the intersection of brand, medical, creative, experience, and analytics, turning that thinking into real, connected, audience-inspired experiences. At its core, great engagement never loses sight of who it's for, why it matters to them, and how it moves them forward on their health journey. We're looking for a sharp, hungry, ambitious, multi-faceted Engagement Strategy Director who wants to lean in and build engagement across some of our largest accounts alongside us, at a pivotal moment of growth for the practice and agency at large. This Director will lead day-to-day omnichannel planning for two key clients - spanning CRM strategy, website, social content, and display - making sure the work connects across the broader ecosystem and delivers on each client's core business goals. They'll develop the activation briefs, tactical plans, connected journeys, and playbooks that bring those strategies to life, help shape content and communications strategy, and define audience-inspired channel roles and goals - what job each channel does, for whom, and why - bringing creative teams and account leads with them. They'll also start building the next generation of the discipline, managing and developing one junior strategist along the way. Our team works within our Integrated Strategy model, partnering closely with Brand Strategy, Medical Strategy, and our Research & Insights and Analytics teams to translate insight into real-world action for patients, caregivers, and HCPs. The ideal candidate for this role understands that engagement is more than channels alone. It's audience-inspired at every step: understanding people, what motivates them, what gets in their way, and how brands can create meaningful experiences that help them move forward."
That's substantive.
What You’ll Do:
"Engagement Strategy Leadership Lead day-to-day engagement strategy for two key clients across CRM, website, social, and display - connecting audience behavior insight into a clear strategic narrative, not just a channel plan. Design connected engagement ecosystems and define audience-inspired channel roles and goals - what job each channel does, for whom, and why - with particular depth in CRM. Build engagement strategy playbooks and plans, partnering with Brand Strategy and Medical Strategy, and with our Research & Insights and Analytics teams on data-informed strategy and measurement. Cross-Functional Partnership Serve as the go-to cross-functional partner for engagement strategy on the account, partnering with Account, Creative, Brand Strategy, and Medical Strategy. Help shape content and communications strategy, bringing an audience-inspired point of view to how ideas and key messages best come to life. Facilitate workshops, journey mapping sessions, and strategic working meetings that bring the whole team along on the strategy. Team, Talent & Culture Manage and develop one junior strategist, providing day-to-day guidance, feedback, and growth opportunities. Mentor junior strategists across the broader practice, modeling what great engagement strategy looks like: curious, kind, collaborative, and always building."
We can format as list items under Responsibilities.
What You’ll Need:
"6–10 years of experience in engagement strategy, omnichannel strategy, or a related discipline Significant healthcare, pharmaceutical, biotech, or healthcare agency experience required. A data-driven storyteller - someone genuinely passionate about connecting audience behaviors to how we can move and shape them. Real depth across the omnichannel mix - web, social, display, and CRM - with specific fluency in CRM strategy (execution not required). Experience helping shape content and communications strategy, including defining channel roles and goals grounded in audience insight. Demonstrated experience managing and developing people, having directly managed at least one direct report. Strong presentation, storytelling, and facilitation skills, paired with the hunger and drive to build - comfort creating something from a blank page, not just executing an existing playbook."
We can list as bullet points.
How We’ll Support You:
"Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates."
We can keep as paragraph.
Pay Range:
"The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click here for more details. Pay Range $100,000—$230,000 USD"
We need to include Pay section with that info. The line about benefits package maybe we can incorporate into Benefits section.
We should not include the "click here for more details" as it's a link; maybe we can keep but it's not substantive. Could drop.
We should not include boilerplate like "At Ogilvy, our people are at the heart..." etc. Also remove EEO statement.
Now produce HTML with headings.
Possible sections:
- About the role (h3) with paragraph(s) from About The Role.
- Responsibilities (h3) with - items from What You’ll Do.
- Requirements (h3) with
- items from What You’ll Need.
- Benefits (h3) with paragraph from How We’ll Support You plus maybe benefits package mention.
- Pay (h3) with paragraph about salary range.
We should not include Schedule.
Make sure not to repeat job title.
Let's craft.
We need to ensure we preserve all substantive information: The About The Role paragraph includes many details; we should keep it as is, maybe split into paragraphs but keep content.
We need to avoid duplicating lines: The About The Role paragraph includes "We're looking for a sharp, hungry, ambitious, multi-faceted Engagement Strategy Director..." etc. That's fine.
Now produce HTML.
We'll wrap sections in maybe not needed. Just output fragment.
Let's write:
About the role
At Ogilvy Health, ideas don't live in isolation. They live in systems - moving through channels, culture, communities, and conversations to influence mindsets and drive meaningful behavior change. Engagement Strategy sits at the intersection of brand, medical, creative, experience, and analytics, turning that thinking into real, connected, audience-inspired experiences. At its core, great engagement never loses sight of who it's for, why it matters to them, and how it moves them forward on their health journey. We're looking for a sharp, hungry, ambitious, multi-faceted Engagement Strategy Director who wants to lean in and build engagement across some of our largest accounts alongside us, at a pivotal moment of growth for the practice and agency at large. This Director will lead day-to-day omnichannel planning for two key clients - spanning CRM strategy, website, social content, and display - making sure the work connects across the broader ecosystem and delivers on each client's core business goals. They'll develop the activation briefs, tactical plans, connected journeys, and playbooks that bring those strategies to life, help shape content and communications strategy, and define audience-inspired channel roles and goals - what job each channel does, for whom, and why - bringing creative teams and account leads with them. They'll also start building the next generation of the discipline, managing and developing one junior strategist along the way. Our team works within our Integrated Strategy model, partnering closely with Brand Strategy, Medical Strategy, and our Research & Insights and Analytics teams to translate insight into real-world action for patients, caregivers, and HCPs. The ideal candidate for this role understands that engagement is more than channels alone. It's audience-inspired at every step: understanding people, what motivates them, what gets in their way, and how brands can create meaningful experiences that help them move forward.
Responsibilities
- Lead day-to-day engagement strategy for two key clients across CRM, website, social, and display - connecting audience behavior insight into a clear strategic narrative, not just a channel plan.
- Design connected engagement ecosystems and define audience-inspired channel roles and goals - what job each channel does, for whom, and why - with particular depth in CRM.
- Build engagement strategy playbooks and plans, partnering with Brand Strategy and Medical Strategy, and with our Research & Insights and Analytics teams on data-informed strategy and measurement.
- Serve as the go-to cross-functional partner for engagement strategy on the account, partnering with Account, Creative, Brand Strategy, and Medical Strategy.
- Help shape content and communications strategy, bringing an audience-inspired point of view to how ideas and key
- items from What You’ll Do.
- Requirements (h3) with
- items from What You’ll Need.
- Benefits (h3) with paragraph from How We’ll Support You plus maybe benefits package mention.
- Pay (h3) with paragraph about salary range.
We should not include Schedule.
Make sure not to repeat job title.
Let's craft.
We need to ensure we preserve all substantive information: The About The Role paragraph includes many details; we should keep it as is, maybe split into paragraphs but keep content.
We need to avoid duplicating lines: The About The Role paragraph includes "We're looking for a sharp, hungry, ambitious, multi-faceted Engagement Strategy Director..." etc. That's fine.
Now produce HTML.
We'll wrap sections in maybe not needed. Just output fragment.
Let's write:
About the role
At Ogilvy Health, ideas don't live in isolation. They live in systems - moving through channels, culture, communities, and conversations to influence mindsets and drive meaningful behavior change. Engagement Strategy sits at the intersection of brand, medical, creative, experience, and analytics, turning that thinking into real, connected, audience-inspired experiences. At its core, great engagement never loses sight of who it's for, why it matters to them, and how it moves them forward on their health journey. We're looking for a sharp, hungry, ambitious, multi-faceted Engagement Strategy Director who wants to lean in and build engagement across some of our largest accounts alongside us, at a pivotal moment of growth for the practice and agency at large. This Director will lead day-to-day omnichannel planning for two key clients - spanning CRM strategy, website, social content, and display - making sure the work connects across the broader ecosystem and delivers on each client's core business goals. They'll develop the activation briefs, tactical plans, connected journeys, and playbooks that bring those strategies to life, help shape content and communications strategy, and define audience-inspired channel roles and goals - what job each channel does, for whom, and why - bringing creative teams and account leads with them. They'll also start building the next generation of the discipline, managing and developing one junior strategist along the way. Our team works within our Integrated Strategy model, partnering closely with Brand Strategy, Medical Strategy, and our Research & Insights and Analytics teams to translate insight into real-world action for patients, caregivers, and HCPs. The ideal candidate for this role understands that engagement is more than channels alone. It's audience-inspired at every step: understanding people, what motivates them, what gets in their way, and how brands can create meaningful experiences that help them move forward.
Responsibilities
- Lead day-to-day engagement strategy for two key clients across CRM, website, social, and display - connecting audience behavior insight into a clear strategic narrative, not just a channel plan.
- Design connected engagement ecosystems and define audience-inspired channel roles and goals - what job each channel does, for whom, and why - with particular depth in CRM.
- Build engagement strategy playbooks and plans, partnering with Brand Strategy and Medical Strategy, and with our Research & Insights and Analytics teams on data-informed strategy and measurement.
- Serve as the go-to cross-functional partner for engagement strategy on the account, partnering with Account, Creative, Brand Strategy, and Medical Strategy.
- Help shape content and communications strategy, bringing an audience-inspired point of view to how ideas and key
- items from What You’ll Need.
- Benefits (h3) with paragraph from How We’ll Support You plus maybe benefits package mention.
- Pay (h3) with paragraph about salary range.
We should not include Schedule.
Make sure not to repeat job title.
Let's craft.
We need to ensure we preserve all substantive information: The About The Role paragraph includes many details; we should keep it as is, maybe split into paragraphs but keep content.
We need to avoid duplicating lines: The About The Role paragraph includes "We're looking for a sharp, hungry, ambitious, multi-faceted Engagement Strategy Director..." etc. That's fine.
Now produce HTML.
We'll wrap sections in maybe not needed. Just output fragment.
Let's write: