Director, ECP Marketing

About the role

The Director, ECP Marketing is a senior marketing leader responsible for shaping and driving brand strategy for a complex, evolving brand serving Eye Care Professionals. This role leads the ECP (Sales-facing) marketing vertical and a team of seasoned marketers, while playing a central role in aligning strategy, execution, and culture across a highly integrated, multi-vertical marketing organization.

Responsibilities

• Lead end-to-end marketing execution for the ECP vertical, balancing strategic rigor with speed.
• Set clear strategic direction for creative development and maintain a high bar for clarity, relevance, and consistency.
• Oversee major campaigns, sales enablement initiatives, and conference strategy as critical brand and commercial moments.
• Partner closely with the Agency of Record to deliver impactful, insight-led work.
• Act as both an advocate for the ECP vertical and a steward of the broader brand ecosystem, ensuring ECP strategies and insights inform and strengthen Consumer and Peer-to-Peer Marketing.
• Operate with an enterprise-first mindset within a three-vertical marketing structure.
• Proactively communicate priorities, messaging shifts, performance learnings, and timelines to partner teams.
• Build strong, trust-based relationships across Sales, Medical, Regulatory, Legal, Analytics, and Commercial Operations.
• Influence without authority by grounding recommendations in insight, strategy, and customer need.

Qualifications & Experience

• 10+ years of progressive marketing experience, with leadership at the Director level or equivalent.
• Strong experience in brand strategy, segmentation, and customer-centric marketing.
• Experience marketing to professional audiences (healthcare, B2B, or other specialized professional segments preferred).
• Proven ability to manage complex budgets and make disciplined investment decisions.
• Demonstrated success leading cross-functional initiatives and influencing senior stakeholders.
• Experience leading agency partners and overseeing creative development.
• Exceptional strategic thinking, communication, and relationship-building skills.

Qualifications

• Segmentation mastery: Uses customer insight to drive focus and relevance.
• Enterprise-minded leadership: Thinks beyond the ECP vertical to strengthen the broader brand ecosystem.
• Budget ownership & investment stewardship: Manages budgets with rigor, transparency, and strategic intent.
• People-first leadership: Invests in team growth, engagement, and collaboration.
• Decisive execution: Moves work forward with confidence and pace in evolving environments.

What Success Looks Like

• Clear, actionable segmentation that shapes ECP and enterprise marketing strategy.
• ECP messaging that elevates and strengthens the broader brand narrative.
• Consumer and Peer-to-Peer partners feel consistently informed, aligned, and engaged.
• Budgets are strategically deployed with clear impact and accountability.
• A high-performing, energized marketing team supported by strong cross-functional partnerships.

Travel Requirements

10% travel

Education

Bachelor's Degree

Pay Information

Base salary for this role will consider multiple factors, including but not limited to, candidate qualifications, relevant expertise, specialized skills, and industry experience in complement-targeted therapies. The targeted base salary range for this position is $200,000-$300,000. This range represents the base salary only and reflects Apellis' commitment to competitive compensation within the biopharmaceutical industry. The final salary offered may vary based on individual qualifications, business needs, and current market conditions.

Work Arrangement

Hybrid

Benefits And Perks

Apellis offers a comprehensive benefits package, including a 401(k) plan with company match, inclusive family building benefits, flexible time off, summer and winter shutdowns, paid family leave, disability and life insurance, and more! Visit here to learn more.

SPECIAL NOTE ON BIOGEN ACQUISITION

Please note that as of May 14th, Biogen Inc. has acquired Apellis Pharmaceuticals. Click here to learn more about Benefits & Perks of working at Biogen.

EEO Statement

Apellis is an equal opportunity employer and complies with all applicable federal, state and local fair employment practices laws. Apellis strictly prohibits and does not tolerate discrimination against employees, applicants or any other covered persons because of race, color, religion, creed, national origin or ancestry, ethnicity, sex (including pregnancy), gender (including gender nonconformity and status as a transgender or transsexual individual), age, physical or mental disability, citizenship, past, current or prospective service in the uniformed services, genetic information, marital status, AIDS/HIV status, smoker/nonsmoker, and occupational pneumoconiosis or any other characteristic protected under applicable federal, state or local law. For San Francisco postings: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.