Director, eCommerce Strategy

About the role

For over 15 years, 85SIXTY has been helping clients transform the way they reach, acquire, and engage with their customers through an integrated combination of data, technology, cross-channel strategies, and creative thinking. We’re a 90-person digital marketing agency with deep roots in consumer brands, hospitality, and luxury travel — working with eCommerce brands across DTC nutrition, outdoor lifestyle, retail, and premium consumer goods.

Responsibilities

• Serve as the embedded strategic advisor across 85SIXTY’s eCommerce client base, providing senior-level thinking that account teams can bring directly into client conversations and planning sessions
• Lead strategic discovery sessions with clients to assess their current eCommerce maturity, identify gaps, and develop a clear, prioritized roadmap for growth
• Create point-of-view documents, strategic briefs, and recommendation decks that frame complex opportunities in plain business terms that are accessible to a founder, a CMO, or a board
• Review and pressure-test client strategies across CRM, paid media, SEO, CRO, creative and website while raising concerns, recommending alternatives, and co-developing stronger approaches with practice leads
• Participate in key client touchpoints including quarterly business reviews, annual planning sessions, and pivotal campaign or launch moments as a senior strategic voice
• Identify where clients are leaving growth on the table and develop concrete, testable proposals to address it
• Act as a quality standard-setter across eCommerce-related work: reviewing deliverables, providing structured feedback, and helping teams understand what “best-in-class” looks like for each client’s stage and category
• Collaborate with the CRM team to evaluate lifecycle strategy, segmentation, and retention program design with working familiarity in platforms like Klaviyo, Attentive, and Postscript
• Work with the paid media and creative teams to assess channel mix, creative strategy, and measurement approach, particularly across Meta, TikTok, and Google to ensure performance work is grounded in a clear growth thesis
• Evaluate website and tech stack recommendations with the Engineering practice (e.g. Shopify Plus, headless, or platform-agnostic) and ensure they align with the client’s commercial model and operational capacity
• Develop and contribute to 85SIXTY’s internal point of view on eCommerce: platform evolution, emerging tools, retention strategy, measurement, and what’s actually working across the DTC and omnichannel landscape
• Proactively monitor the competitive and category landscape for each client, tracking what comparable brands are testing, launching, or pulling back on while translating that intelligence into relevant, timely recommendations
• Identify and evaluate emerging technology, platforms, and vendors that could meaningfully benefit 85SIXTY clients, bringing forward recommendations with a clear business case
• Contribute to internal knowledge sharing: leading team education sessions and writing internal briefs
• Support new business development for eCommerce prospects, contributing to pitch strategy, scoping, and category expertise for brands considering 85SIXTY as a growth partner
• Enhance 85SIXTY’s ecommerce positioning and service narrative, including case study development and capability articulation
• Identify organic growth opportunities within the existing client base and surface them to account leadership with a clear rationale and proposed path forward

Qualifications

• 7-10 years of experience in eCommerce, with meaningful time operating at a senior level — titles like Director of eCommerce, VP of Growth, Head of DTC, or equivalent at a brand or agency
• Direct experience working with or inside brands generating $20M+ in annual eCommerce revenue, with an understanding of the growth challenges, resource constraints, and decision-making dynamics at that scale
• Experience working across multiple business models — DTC, subscription, retail, omnichannel — and comfort advising clients regardless of their platform
• Hands-on experience owning or closely directing lifecycle and retention programs, including segmentation strategy, campaign architecture, and performance analysis
• Proven experience developing paid acquisition strategy across Meta, Google, TikTok, YouTube, affiliates, paid search, paid social, display, CTV, Amazon, and other growth channels
• Demonstrated ability to operate in an advisory or embedded capacity, influencing strategy and raising quality without owning execution directly

Desired Qualifications

• Background & Experience

Pay

$110,000 – $125,000 annually. Performance bonus: 10–15% tied to account retention & growth. Actual compensation is based on multiple factors unique to each candidate, including job-related knowledge, level of relevant experience, skills, and geographic location.

Schedule

Flexible, with employees within 40 miles of a physical office location required to be present in office 2 days a week.

Benefits

• Competitive salary and benefits package
• Medical, Dental, Vision
• Life/AD&DFSA — Health/Dependent Care
• Retirement Plan
• FTO — Flexible Time Off
• Paid Holidays Annually: 13
• Opportunities for professional development and growth
• Collaborative, curious, and high-trust working environment