Director, Ecommerce - Digital Shelf

About the Role

We’re looking for a Director, Ecommerce- Digital Shelf to create impact and help our clients navigate the dynamic, fast-changing Ecommerce landscape. This role owns strategic client relationships, serving as the Ecommerce lead and trusted advisor responsible for driving client satisfaction, business growth, and long-term partnership success. This requires understanding emerging areas of Ecommerce and incorporating those insights into strategic recommendations across the Ecommerce ecosystem. This role will have 1-2 direct reports.

Candidates must reside within a commutable distance from our Chicago, Detroit, Minneapolis or New York office for a hybrid work schedule.

Responsibilities

• Develop customizable, yet scalable strategic solutions that position our agency as a best-in-class Digital Shelf partner for our clients.
• Lead a team of functional experts to strategize, execute and measure solutions focused on ensuring digital shelf content effectiveness and end-to-end digital shelf support is optimized to enable a connected, seamless shopper experience for our clients’ brands and products. Core functions include:
  • Marketplace assessments
  • Full-scale audits
  • Competitive insights
  • New product launch support
  • Keyword research
  • SEO- and AEO-optimized copy development
  • Evergreen and seasonal content development
  • Product data management
  • Content health analysis
• Lead business reviews and educational programs that elevate client knowledge and influence strategic investment decisions.
• Lead emerging commerce capabilities including Agentic Commerce, AI visibility, AI search optimization, and governance frameworks that help brands win across AI-powered discovery environments.
• Evaluate, implement, and maximize commerce technology partners and platforms including content optimization, syndication, analytics, AI visibility, and digital shelf measurement solutions.
• Partner with cross-functional teams to drive catalog operations, syndication governance, product information management, and content health programs that improve discoverability, conversion, and operational efficiency across retailers.
• Manage projects towards client budgets, internal billing expectations, and P&L goals.
• Identify and develop incremental growth opportunities through retailer assessments, AI/agentic commerce consulting, audits, workshops, operational optimization, and emerging commerce capabilities.
• Provide ongoing thought leadership both internally and externally.

Requirements

• 8+ years experience in Ecommerce, Digital Commerce, Digital Shelf
• Bachelor’s degree in advertising, marketing, or related field
• Demonstrated experience in analyzing results, synthesizing data, drawing out insights & implications, and developing insightful and actionable recommendations
• Sound decision-making skills based in an agency and client setting leveraging industry knowledge
• Ability to effectively engage and influence a variety of audiences; confident presenter and clear, persuasive communicator (verbal and written) of complex data/details
• Desire and ability to work within a cross-functional, team-oriented environment
• A strong work ethic that is proactive, collaborative, and highly organized
• Passion for business and dissatisfaction with the status quo – always thinking of ways to improve and grow

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy, and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements
• Tuition Assistance
• Paid time off including Flexible Time Off, Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S.-based employees and are governed by the terms of the applicable plan documents. Medical and voluntary benefits are also available to freelancers and temporary employees, including supplemental medical insurance, transportation and parking benefits, legal benefits, pet insurance, and auto and home insurance.

Eligibility for Publicis medical and voluntary benefits requires 90 consecutive calendar days of active employment.

Pay

Compensation Range: USD $129,485.00 - USD $186,060.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position.