Director, DTC & NPP Marketing - Hematology

Role Description

The Director will be responsible for the brand’s digital strategy. This position will lead a team of up to 4+ marketers. Your team will be charged with developing and executing upon a robust digital commercial strategy with the Hematology franchise. Will work in close partnership with other members of the cross-functional team.

Key Accountabilities

• Lead implementation of HCP, non-personal, DTC which is inclusive of digital marketing strategies in the US market for multiple indications
• Collaborate to provide a holistic view of media data and analytics, helping define clear KPls across the marketing funnel that enable the team to clearly gauge investment effectiveness
• Support the creation of campaign strategies with a focus on opportunities that enable us to orchestrate our campaigns across channels and functions
• Manage digital media activations with our media agency ensuring best-in-class media plan, performance and execution
• Contribute to a team culture built on the foundation of trust, and open communication
• Collaborate with legal, regulatory, and compliance stakeholders to ensure development and execution of compliant marketing initiatives
• Collaborate closely with HCP marketing efforts to deliver integrated brand strategies
• Effectively manage marketing budget for areas of responsibility
• Leverage best practices from within the global commercial organization and continually foster learning from industry and outside of industry best practices

Minimum Qualifications

• Bachelor's Degree in relevant field
• 5+ years’ experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: managed markets, brand marketing, sales, market research/analytics, strategic planning

Preferred Qualifications

• Advanced degree in relevant field
• Prior in-line marketing experience
• Oncology or specialty care experience highly preferred
• Experience across multiple promotional channels (Personal, Non-Personal and Digital, Patient marketing)

Skills

• Excellent oral and written communication skills, with ability to communicate complex constructs clearly and concisely
• Demonstrated ability to work in matrixed environment and lead without authority
• Strong business acumen skills, as role is responsible for managing multiple program budgets, timelines, process, and procedures
• High capability at working collaboratively, thinking strategically, and operating effectively in a rapidly evolving and competitive marketplace
• High ethical standards and personal integrity

Pay

The annual base pay for this position ranges from $193,800 to $290,800. Hourly and salaried non-exempt employees will also be paid overtime pay when working qualifying overtime hours. Base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition, our positions offer a short-term incentive bonus opportunity; eligibility to participate in our equity-based long-term incentive program (salaried roles), to receive a retirement contribution (hourly roles), and commission payment eligibility (sales roles).

Benefits

• Qualified retirement program [401(k) plan]
• Paid vacation and holidays
• Paid leaves
• Health benefits including medical, prescription drug, dental, and vision coverage in accordance with the terms and conditions of the applicable plans