Director, DTC Channel

The user wants me to reformat a job posting into clean, well-structured semantic HTML. Let me analyze the content and structure it according to the rules. First, I need to identify the sections: 1. About the role / Description (the opening paragraph) 2. Responsibilities (multiple sub-sections) 3. Requirements 4. Benefits 5. About quip (company description) The job title is "Director, DTC Channel" but I should not repeat it as a heading since the page already shows it. I need to use

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  for prose. Let me structure this: - About the role (or Description) - the opening paragraph - Responsibilities - with sub-sections as nested lists or separate sections? The responsibilities have clear sub-categories: Channel Ownership, Paid Acquisition, Funnel and Conversion, Lifecycle and Retention, Customer Experience, Measurement and Reporting, Team. I could make these sub-headings or keep as one Responsibilities section with nested lists. The rules say use

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    . That seems clean. Let me parse the content: Opening paragraph: "DESCRIPTION quip is rebuilding how it acquires and keeps direct-to-consumer customers..." up to "Compensation may vary based on these considerations". That's the description. Then "RESPONSIBILITIES" with sub-sections. Then "REQUIREMENTS" with bullet points. Then "Benefits:" with list. Then "About quip" with company description. Also there's "Base Salary: $170k to $190k" - that's Pay information. Should I include a Pay section? The rules say "never create Pay/Schedule/Benefits sections unless the posting actually states them." It does state base salary range. So I should include a Pay section. Also there's hybrid schedule: "This is a hybrid role based in our DUMBO, Brooklyn office two days per week." That's Schedule. So I should include Schedule section. But the rules: "include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text". The posting has specific pay range and schedule. So I'll include Pay and Schedule sections. Now, the Benefits section is explicitly listed. Also, there's "Requirements" and "Qualifications" - they are similar. The posting has "REQUIREMENTS". I'll use "Requirements" as heading. Now, I need to remove boilerplate: EEO, equal opportunity, scam warning, application instructions. The posting includes EEO language at the end: "quip is committed to promoting equality, inclusion, and diversity..." That's boilerplate, should be removed. Also "By celebrating and supporting our differences, we will thrive..." remove. Now, let's structure:

    About the role

    quip is rebuilding how it acquires and keeps direct-to-consumer customers, and the Director, DTC Channel owns that rebuild. Subscription is the heart of our business, and this seat owns whether it grows: the channel P&L, the acquisition budget, and the full funnel from first click through first repeat purchase. This is a hands-on role. You'll set the strategy and then get into the work to prove it out, in the numbers, the funnel, and the platforms themselves. Expect to move from a spend review to a checkout conversion problem to a subscriber churn cohort in the same week, and to own the number across all three. In your first 90 days we'd expect a clean baseline of the funnel and a prioritized, sized list of where we're losing customers. From there, measurable movement in blended CAC and payback, and a testing cadence that leaves a record of what worked. This is a hybrid role based in our DUMBO, Brooklyn office two days per week.

    Pay

    Base Salary: $170k to $190k. This range represents anticipated base salary range for this position, in addition to competitive benefits and equity (as applicable). Compensation may vary based on location, role-related knowledge, experience and skills.

    Schedule

    Hybrid role based in DUMBO, Brooklyn office two days per week.

    Responsibilities

    • Channel Ownership
      • Own the DTC channel P&L, setting the growth and profitability targets and the plan to hit them
      • Partner with finance on budget, planning, and forecasting, and own the variance when the number moves
      • Keep promotional strategy in lockstep with quip's other channel owners so offers don't compete against each other
      • Build the cohort view of our customers, behavioral and demographic, and use it to shape strategy from acquisition through repeat and subscription rather than optimizing the base as one group
    • Paid Acquisition
      • Own the DTC acquisition budget against CAC, payback, and contribution-margin targets rather than channel ROAS alone
      • Own paid acquisition driving quip.com across Meta, Google, TikTok, and affiliate, working with our external media partner; set the allocation and hold it to target
      • Hold external partners to the same standard of rigor, and keep paid strategy aligned with quip's other channels
      • Make the buy-versus-build calls on the tools and data the channel runs on
    • Funnel and Conversion
      • Own conversion at every step of the funnel, from traffic to PDP through cart, checkout, and first repeat purchase
      • Set the priority order on what gets fixed, and quantify the lift on each change
      • Set offer and bundle architecture that grows AOV and margin without training customers to wait for a discount
    • Lifecycle and Retention
      • Own the lifecycle program end to end: welcome, post-purchase, replenishment, winback, and subscriber retention across email and SMS
      • Drive subscription growth through enrollment, plan design, and the skip, swap, and pause mechanics that keep subscribers active
      • Define the volume and variety of creative that paid and lifecycle require, and close the loop with content and creative on what performs
    • Customer Experience
      • Build the end-to-end customer experience in partnership with digital product and CX, with subscription management ease as the priority
      • Own CSAT and NPS for the channel, and bring what the community is telling us back into the roadmap
    • Measurement and Reporting
      • Own the reporting growth decisions are made from: CAC and blended CAC, contribution margin per order, LTV and payback, conversion by step, AOV, repeat rate, and subscription churn
      • Build and maintain the weekly growth reporting leadership and the board see, and explain any variance in it
      • Set the testing agenda across creative, offer, audience, and landing page, and hold a documented cadence of what won and what got cut
    • Team
      • Lead and develop the team, setting goals, priorities, and resourcing across the channel's work
      • Hold the bar on analytical rigor, and make sure recommendations arrive sized and defensible

    Requirements

    • 8+ years in DTC or e-commerce, with meaningful time in CPG: physical product, real COGS and margin math, and repeat-purchase dynamics
    • Experience owning a paid acquisition budget against CAC and payback targets, whether run in-house or through external partners
    • Hands-on experience with Shopify and Recharge, including building and managing subscription plans, offers, and retention flows
    • Deep subscription mechanics: enrollment, plan design, skip, swap and pause behavior, churn, and lifetime value
    • Full-funnel range across lifecycle, merchandising, and site conversion, not traffic alone
    • Experience managing managers or senior individual contributors
    • A quantitative operating style: you lead with the model, size an opportunity before chasing it, and can defend your numbers
    • Fluency across the stack: Meta and Google Ads managers, Klaviyo or similar, GA4, and at least one BI or attribution layer
    • Track record of identifying where AI-powered tools meaningfully improve a team's output, and putting them into practice
    • Comfort in SQL or a query tool is a plus
    • Experience in oral care, personal care, beauty, or supplements is a plus

    Benefits

    • Hybrid working environment, with an office located in the heart of DUMBO