Director, Distribution Growth and Advisor Engagement

Job Summary

GBU Financial Life is seeking a strategic, growth-oriented Director of Distribution Growth & Advisor Engagement to lead initiatives that expand distribution capacity, accelerate advisor productivity, strengthen producer engagement, and drive sustainable revenue growth across our national distribution network. This role serves as a strategic advisor to the Chief Sales & Distribution Officer and is responsible for creating the activity, engagement, and sales momentum necessary to expand GBU's distribution footprint and support long-term growth.

Duties and Responsibilities

• Advisor Recruitment & Activation
• Develop and execute strategic advisor recruitment initiatives.
• Increase contracted-to-writing conversion rates.
• Build onboarding programs that accelerate productivity.
• Support advisor retention and first-year success.
• Advisor Engagement, Thought Leadership & Education
• Lead webinar, virtual event, and advisor engagement strategy.
• Cook up industry experts, guest speakers, and educational content.
• Support advisor conferences, recognition programs, and partner events.
• Measure engagement effectiveness and ROI.
• Lead advisorfacing thought leadership and educational initiatives.
• Sales Enablement
• Create advisorfacing sales campaigns and growth initiatives.
• Develop and execute advisorfacing sales enablement strategies.
• Develop presentations, sales concepts, and field communications.
• Support product launches and sales growth initiatives.
• Cook up presentations, sales concepts, and field communications.
• Distribution Partner Development
• Strengthen relationships with IMOs, FMOs, agencies, and broker-dealers.
• Identify opportunities to increase advisor participation and production.
• Support strategic growth initiatives with distribution partners.
• Performance Analytics
• Establish KPI dashboards and executive reporting.
• Analyze advisor recruitment, activation, and productivity metrics.
• Provide actionable insights and recommendations to leadership.
• Maintain awareness of industry trends, advisor needs, competitive activity, and market opportunities.
• Identify growth initiatives and inform business strategy.

Qualifications

• Bachelor’s degree in Business, Marketing, Communications, Finance or related field.
• 10+ years of experience in financial services distribution, sales enablement, advisor engagement, business development, or related leadership roles.
• Strong presentation, communication, and leadership skills.
• 12+ years of insurance, annuity, wealth management, or advisor distribution experience.
• Experience with IMOs, FMOs, broker-dealers, and advisor engagement platforms.
• Prior leadership of advisor growth, distribution development, or sales enablement programs.
• Strong organizational, problem-solving, and analytical skills.
• Desire to learn, receive feedback, and develop skills.
• Proven ability to handle multiple projects and meet deadlines.
• Proficient skills in MS Word, Excel, and PowerPoint.

Benefits

• Medical, Dental, Vision
• Company-paid HRA
• 401(k) + match
• Pension Plan
• Long-Term & Short-Term Disability
• Life Insurance & AD&D
• PTO and VTO (Volunteer Time Off)