Director, Growth & Engagement

Purpose

The Director of Growth & Engagement is responsible for leading paid performance marketing and app store optimization efforts to drive high-quality user growth and engagement for Bleacher Report's digital products.

Essentials

• 7-10+ years in growth marketing, product marketing, performance marketing, or mobile app marketing
• Deep expertise in paid acquisition channels and mobile attribution (Branch, AppsFlyer, etc.)
• Proven track record optimizing CAC, LTV, and ROAS at scale
• Strong hands-on experience with ASO tools and strategies
• Experience managing agencies and external partners
• Prior people management experience (direct management of at least 1-2 team members)
• Highly analytical, with strong comfort using data to drive decisions and influence stakeholders
• Experience in consumer apps, media, sports, or engagement-driven platforms

Responsibilities

• Own the end-to-end growth engine—from acquisition through engagement efficiency—driving measurable impact across installs, activation, and retention
• Develop full-funnel strategies to drive high-quality user growth and engagement
• Partner cross-functionally to define measurement frameworks
• Partner with product and design to align store presence with in-app experience and growth goals
• Manage and develop a small team of growth marketers across performance marketing and ASO

Qualifications

Preferred qualifications include:

• Experience in consumer apps, media, sports, or engagement-driven platforms