Director, Disneyland Resort Intelligence

Key Responsibilities

• Oversee the development and execution of tracking, foundational and ad hoc research studies, including market trackers, product/experience development, and business performance diagnostics.
• Lead the integration of consumer insight, sales measurement, and analytics into a unified, decision-ready view of the Disneyland Resort guest and market.
• Utilize innovative research and intelligence methodologies—quantitative, qualitative, behavioral and attitudinal analytics—to identify demand drivers, audience growth opportunities, and guest experience optimizations.
• Evaluate and pilot emerging market research technologies—including AI-enabled platforms, agentic data analyst tools, and Disney's internal research applications—in partnership with Technology and Disney Experience Intelligence and Innovation.
• Areas of focus include: Audience growth and demand indicators, purchase funnel exploration, digital design experience and optimization, customer journey experience enhancements, in-park Guest experience enhancements, long-term business planning, and business impact storytelling.

Qualifications

• Bachelor’s degree in business, marketing, statistics, economics, or a related field (advanced degree preferred).
• 10+ years of experience in consumer insights, analytics, or related fields, with at least 5 years in a leadership role.
• Proven expertise in quantitative and qualitative research, data integration, and strategic intelligence development.
• Strong ability to lead multiple time sensitive projects concurrently with urgency.
• Demonstrated creative and analytical thinking—from how to frame a challenge to delivering a solution.
• Proven ability to thrive in a fast paced, changing environment while effectively managing multiple projects and relationships with conflicting timelines and priorities.
• Strong communication and presentation skills.
• Experience in the entertainment, hospitality, or theme park industry is highly desirable.
• Demonstrated experience applying AI and GenAI tools to market research workflows, including survey generation and validation, automated open-end coding, theme, persona development, executive summary drafting, and synthesis of historical research.
• Demonstrated ability to lead and develop high-performing teams.
• Strategic thinker with a passion for consumer-centric innovation.
• Collaborative leader who thrives in dynamic, cross-functional environments.
• Skilled storyteller who can translate data into actionable business insights.
• Adaptable and forward-thinking, with a commitment to continuous learning and experimentation and responsible AI adoption.

Pay

The hiring range for this position in Anaheim, CA is $185,500.00-$248,800.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.