Director, Direct-to-Consumer Innovation & Digital Health

About the role

BeOne is seeking a Director, DTC Innovation & Digital Health to lead the strategy for BeOne’s next-generation customer experience technologies for individuals affected by chronic lymphocytic leukemia (CLL).

Responsibilities

• Define and lead a strategy that connects patients, caregivers, and HCPs to relevant clinical trial opportunities by partnering with ClinOps and Medical Affairs teams.
• Clearly communicate and disseminate scientific messaging to patients, caregivers, and HCPs by producing content for BeOne-owned and third-party channels.
• Identify and recruit subject matter experts to speak on behalf of BeOne’s scientific mission.
• Liaise with Patient Advocacy to ensure that patient voices and content are consistently pulled through digital experiences.
• Partner with engineering, UX research, design, marketing, and data science to deliver integrated, scalable experiences.
• Use data, experimentation, and user research to identify friction points and build solutions that deepen engagement and trust.
• Establish and monitor relevant KPIs including engagement, satisfaction, performance, accessibility, and conversion.
• Ensure full compliance with HIPAA, GDPR, and WCAG standards while maintaining frictionless user experiences.
• Drive agile execution, sprint planning, and release management across internal and external partners.
• Champion a customer-first culture, balancing measurable impact with empathy, inclusion, and accessibility.
• Manage CLL Navigator social media presence, including partnerships with patient advocacy groups.

Requirements

• Medical Affairs background, including degrees in medicine, pharmacy, nursing, and pharmacology.
• Experience with distilling high science into simple, compelling messaging.
• Proven ability to define strategy and deliver products that blend usability, scalability, and compliance.
• Deep technical fluency with Salesforce CRM/Marketing Cloud, analytics, CMS, and web architecture.
• Demonstrated success using data and behavioral insights to drive product optimization.
• Excellent stakeholder management, cross-functional collaboration, and communication skills.
• Strong understanding of regulatory and privacy frameworks in healthcare and patient engagement.

Preferred Qualifications

• Master’s degree or MBA.
• Experience at leading consumer technology companies, or other leading consumer technology companies, ideally in health, wellness, or customer experience.
• Expertise in AI-driven personalization, experimentation frameworks, and large-scale user engagement.
• Background in oncology, chronic disease management, or digital therapeutics.

Skills

• Technical fluency with Salesforce CRM/Marketing Cloud, analytics, CMS, and web architecture.
• Data analysis and behavioral insights.
• Stakeholder management, cross-functional collaboration, and communication skills.
• Understanding of regulatory and privacy frameworks in healthcare and patient engagement.
• Experience in scaling health, wellness, or experience platforms.
• Experience in oncology, chronic disease management, or digital therapeutics.

Benefits

BeOne offers a comprehensive benefits package that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness. Employees also have the opportunity to own shares of BeOne Medicines Ltd. stock through discretionary equity awards and the Employee Stock Purchase Plan.

Pay

$187,100.00 - $247,100.00 annually

Schedule

20% travel

Company Information

• BeOne is a global oncology biotechnology company committed to transforming cancer care through science, technology, and human connection.
• We are guided by our core values: putting patients first, driving excellence, fostering ingenuity, and collaborating across disciplines.
• BeOne is an equal opportunity employer and committed to fair and equitable compensation practices.