Associate Director, Direct-To-Consumer Innovation & Digital Health

About the role

As Associate Director, DTC Innovation & Digital Health, you will define and lead the strategy for BeOne’s next-generation customer experience technologies for individuals affected by chronic lymphocytic leukemia (CLL) and other hematologic malignancies. You’ll be responsible for architecting a seamless, compliant, and personalized customer experience—one that helps patients, caregivers, and HCPs navigate a diagnosis and treatment decision with confidence and clarity.

Responsibilities

• Build content & tools for patients, caregivers, and HCPs who have been diagnosed and/or treated with CLL, WM, MZL, MCL, and FL
• Define a strategy that connects patients, caregivers, and HCPs to relevant clinical trial opportunities by partnering with ClinOps and Medical Affairs teams
• Liaise with Patient Advocacy to ensure that patient voices and content are consistently pulled through digital experiences
• Partner with engineering, UX research, design, marketing, and data science to deliver integrated, scalable experiences
• Manage reporting & dashboarding for CLL Navigator
• Use data, experimentation, and user research to identify friction points and build solutions that deepen engagement and trust
• Establish and monitor relevant KPIs including engagement, satisfaction, performance, accessibility, and conversion
• Ensure full compliance with HIPAA, GDPR, and WCAG standards while maintaining frictionless user experiences
• Drive agile execution, sprint planning, and release management across internal and external partners
• Champion a customer-first culture, balancing measurable impact with empathy, inclusion, and accessibility
• Expand CLL Navigator social media presence, including partnerships with patient advocacy groups, expansion to TikTok, and acquisition of new followers
• Drive KOL engagement for unbranded & branded content generation and medical education

Requirements

• Bachelor’s degree in Business, Engineering, Computer Science, Design, or related field
• 8+ years of product management experience, ideally in healthcare, biotech, or digital health
• Proven ability to define strategy and deliver products that blend usability, scalability, and compliance
• Deep technical fluency with Salesforce CRM/Marketing Cloud, analytics, CMS, and web architecture
• Demonstrated success using data and behavioral insights to drive product optimization
• Excellent stakeholder management, cross-functional collaboration, and communication skills
• Strong understanding of regulatory and privacy frameworks in healthcare and patient engagement

Qualifications

• Master’s degree or MBA
• Experience at leading consumer technology companies, or other leading consumer technology companies, ideally in health, wellness, or customer experience
• Expertise in AI-driven personalization, experimentation frameworks, and large-scale user engagement
• Background in oncology, chronic disease management, or digital therapeutics a plus

Skills

• Product Management
• Customer Experience Design
• Data Analysis
• UX/UI Design
• Analytics
• Collaboration
• Compliance

Benefits

• Annual Bonus Plan
• Incentive Compensation Plan
• Discretionary Equity Awards
• Employee Stock Purchase Plan
• Comprehensive Benefits Package

Pay

$155,800.00 - $205,800.00 annually

Schedule

20% travel