Jobs · Marketing

Director, Digital Strategy

CareSource · United States · 1 wk ago
RemoteRemoteMarketing$113k–$198k/yrFull-time
Job Summary The Director, Digital Strategy is responsible to drive innovation and next generation of digital solutions that go beyond typical health plan services. Essential Functions Work cross-functionally to create a digital strategy and roadmap; define clear audience segmentation and promote digital evolutionDefine, develop and deploy personalized programs that drive engagement and increased engagement among key stakeholders including members, providers and influencersEstablish clear objectives and success metrics; direct performance measurement, reporting and analysisEnsure strong collaboration and partnership across business areasDirect and develop digital teamProvide direction to align technology with business needs to deliver best-in-class member and provider digital experiences across all markets and productsDefine our omni-channel customer experience, driving customer adoption of, and continued engagement with, self-serve channels for day-to-day transactions. This will require partnership with stakeholders across the business.Support digital transformation within the business, strongly influencing the mindset, behavior and culture of the organizationHire and develop a digital strategy team that is recognized as delivering best practice for digital transformationManage external vendor partners to support digital initiativesDefine exceptional experiences for our customers through the optimization of their end-to-end experiences of our products and associated support, care and adoption journeysPerform any other job duties as requested Education And Experience Bachelor of Arts/Science (BA/BS) degree in Marketing, IT, Business, Communication or other related field or equivalent years of relevant work experience is requiredA minimum of ten (10) years of experience in successfully managing and delivering digital solutions and/or services is requiredExperience in digital strategy, social media, digital design customer facing solutions (web, mobile) is required Competencies, Knowledge And Skills Expertise in creating and promoting a digital experience road map that balances user needs with business objectivesStrong partnership skills and ability to seamlessly work across reporting lines with cross functional groupsExcellent analytical and communication skills, particularly in the ability to analyze dataSuccessful track record of managing large projects, under tight timelinesExperience tracking emerging trends in user behaviorand developing customer-centric solutionsBig picture thinking complimented by detail orientationStrong problem-solving skillsSuperb presentation skills. Ability to communicate vision and insights to create a compelling call to actionAbility to demonstrate innovative approaches to complex problems, including how technologies can be applied in practice to solve business challengesInterpersonal and communication skills, and ability to effectively interact with senior executives and work independentlyEmpathy, understanding and a passion for user centered design of our customers’ experiencesExperience overseeing budgets Licensure And Certification None Working Conditions General office environment; may be required to sit or stand for extended periods of time $113,000.00 - $197,700.00 CareSource takes into consideration a combination of a candidate’s education, training, and experience as well as the position’s scope and complexity, the discretion and latitude required for the role, and other external and internal data when establishing a salary level. In addition to base compensation, you may qualify for a bonus tied to company and individual performance. We are highly invested in every employee’s total well-being and offer a substantial and comprehensive total rewards package. Salary Organization Level Competencies - Fostering a Collaborative Workplace Culture - Cultivate Partnerships - Develop Self and Others - Drive Execution - Influence Others - Pursue Personal Excellence - Understand the Business This job description is not all inclusive. CareSource reserves the right to amend this job description at any time. CareSource is an Equal Opportunity Employer. We are dedicated to fostering an environment of belonging that welcomes and supports individuals of all backgrounds.

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