Director, Digital Product - Personalization - Remote

Primary Responsibilities

• Lead product strategy for personalization, next-best-action, targeting, and offer orchestration capabilities across enterprise digital channels
• Drive the transition from campaign-based engagement to real-time, event-driven personalization and decisioning
• Enable dynamic selection of content, offers, and channels based on customer context, behavior, and engagement signals
• Partner with Technology and Architecture teams to integrate AEP, AJO, RT-CDP, Adobe Target, offer management, and related platforms into a unified personalization ecosystem
• Develop enterprise decisioning frameworks leveraging unified profiles, behavioral data, AI models, and real-time triggers
• Align offer, messaging, and content orchestration strategies across web, mobile, email, SMS, and outbound channels
• Lead testing and optimization strategies across personalization and offer experiences using experimentation, analytics, and performance insights
• Drive continuous optimization of targeting, engagement, conversion, and customer experience outcomes through data-driven decisioning
• Define KPIs and success metrics for personalization, offers, and engagement performance
• Translate business priorities into scalable personalization and engagement capabilities that drive growth, retention, and operational efficiency
• Incorporate AI-driven personalization, experimentation, and decisioning capabilities into product strategy and roadmap planning
• Lead AI enablement and transformation initiatives across customer engagement and marketing workflows
• Develop business cases, investment strategies, and roadmap priorities for enterprise personalization initiatives
• Establish governance, operational standards, compliance readiness, and platform reliability practices
• Lead delivery of enterprise next-best-action and personalization initiatives from discovery through implementation and optimization
• Partner with Technology teams to define business requirements, architecture, data integration, orchestration, and AI-enabled solutions
• Ensure seamless integration across Adobe Experience Cloud and third-party personalization platforms
• Enable personalized omnichannel experiences through segmentation, targeting, and event-triggered engagement
• Partner cross-functionally with Technology, Operations, Marketing, and Analytics teams to deliver customer-centric experiences and measurable business outcomes
• Deliver executive insights and recommendations on platform performance, engagement, and personalization effectiveness

People Leadership

• Lead, coach, and develop high-performing product and cross-functional teams
• Strengthen organizational capabilities in product management, Agile delivery, customer experience, and data-driven decision making
• Foster a culture of innovation, experimentation, accountability, and continuous improvement

Required Qualifications

• 8+ years of experience in digital product management, MarTech, personalization, customer engagement, or related enterprise digital capabilities
• 4+ years of experience leading product teams and cross-functional initiatives within complex enterprise environments
• 4+ years proven experience delivering enterprise-scale personalization, decisioning, MarTech, and customer engagement platform initiatives
• Solid expertise in segmentation, experimentation, identity management, targeting, or advertising platforms
• Experience defining product strategy, managing enterprise roadmaps, and delivering measurable business outcomes using Agile methodologies
• Demonstrated success partnering with stakeholders across business, marketing, technology, operations, analytics, and customer experience organizations
• Demonstrated ability to translate complex business needs into scalable technology and operational solutions
• Likely to be legally authorized to work in the US without any restrictions. Proof will be required

Preferred Qualifications

• Experience with Adobe Experience Cloud technologies including Adobe Target, AJO, RT-CDP, AEP, and offer management capabilities
• Experience with personalization and decisioning platforms such as Braze, Pega, Salesforce Marketing Cloud, or similar technologies
• Knowledge of healthcare privacy, compliance, regulatory, and governance requirements
• Experience implementing AI/ML-enabled personalization, predictive decisioning, and content generation capabilities
• Experience building composable MarTech ecosystems and modern digital engagement architectures
• Experience with consent management, customer data platforms, and journey orchestration
• Solid analytical, communication, stakeholder management, & executive presentation skills