Director, Digital Marketing

This role will drive search and content-led growth initiatives that improve visibility, acquisition, and measurable demand in the Telecommunications & Hardware space. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements.

Responsibilities

• Own and manage all paid media channels, focusing on cost per opportunity metrics
• Rebuild campaign structures to align spend with buying intent and target accounts
• Transform LinkedIn into an active conversion channel for account progression
• Lead Account-Based Marketing (ABM) campaigns to support outbound sales
• Take full ownership of website conversion strategies and performance
• Establish a rigorous testing program for continuous conversion optimization
• Manage and enhance SEO to improve organic visibility in search results

Qualifications

• 8+ years in B2B digital marketing or demand generation, ideally in high-growth SaaS
• 3+ years leading and mentoring a digital marketing team
• Proven success managing paid media with an emphasis on pipeline and cost per opportunity
• Hands-on expertise in paid search and social platforms, including bidding strategies
• Experience owning website performance and conversion strategies beyond content updates
• Solid track record in conversion rate optimization (CRO) with an A/B testing framework
• Proven results in SEO and AEO for non-branded, high-intent keywords

Benefits

• Inclusive team culture that values diversity
• Growth opportunities in a dynamic environment
• Collaborative and innovative workplace
• Hybrid and remote work options available
• Comprehensive health, vision, and dental insurance for employees and families
• Flexible vacation policy and generous parental leave

Pay

$211,500 – $235,000 annually

Location: Remote - US based candidates only, no visa sponsorship available