Director, Digital Growth Marketing
The Role
ThoughtSpot is seeking a Director, Digital Growth Marketing to lead our digital growth programs across paid media, organic search, and key conversion paths. This is a hands-on, player-coach role for a leader who can set direction, stay close to execution, and drive measurable results across digital channels.
What You Will Do
- Lead ThoughtSpot’s digital growth programs across paid media, organic search, and key conversion paths
- Directly manage the paid media agency, including planning, execution oversight, performance management, budget alignment, and optimization across channels
- Manage and support the team member who oversees the organic search agency, ensuring strong alignment to business priorities, clear execution, and visibility into performance
- Guide paid programs across search, paid social, display, video, and other relevant acquisition channels
- Set direction on channel investment, budget allocation, and performance priorities across digital programs
- Partner with product marketing, integrated marketing, sales, web, and regional marketing teams to align digital execution with campaign priorities, GTM motions, and product launches
- Improve digital conversion journeys by aligning audience strategy, messaging, content, landing pages, and funnel follow-through
- Ensure organic search performance supports broader traffic, conversion, and pipeline goals
- Strengthen measurement across digital programs, including campaign tracking, reporting consistency, attribution inputs, and lead quality visibility
- Translate performance data into clear insights and recommendations, including reporting on spend efficiency, conversion performance, lead quality, and pipeline contribution
- Identify opportunities to improve channel performance and growth based on data, market signals, and business priorities
- Partner with design and marketing teams to use AI tools to prototype, iterate, and improve performance creative more efficiently, and bring forward new ideas for how AI can improve digital execution and growth
What You Bring
- Significant experience in digital or growth marketing, ideally in B2B SaaS or a high-growth technology company
- Deep expertise across paid social, paid search, display, and video
- A strong understanding of organic search and how it contributes to traffic, conversion, and pipeline growth
- Experience managing paid media agencies directly, with a strong handle on strategy, execution, communication, and budget discipline
- Strong analytical skills and confidence using performance data to make decisions, identify tradeoffs, and guide investment
- Experience working cross-functionally with marketing, sales, web, and creative teams
- A strong understanding of digital conversion strategy, landing page alignment, campaign tracking, SEO, and measurement fundamentals
- The ability to manage budgets and forecasts carefully while adapting quickly to changing performance trends
- An AI-forward mindset, with the ability to apply AI tools and workflows in practical ways that improve speed, execution quality, creative iteration, and campaign performance
- Strong communication and project management skills
- Comfort operating in a fast-moving environment with a high bar for execution
About ThoughtSpot
The world's most innovative companies turn to ThoughtSpot's AI-Powered Analytics to put data in the hands of everyone, from the C-suite to the frontline. With simple, natural language search and AI, anyone can ask questions, discover insights, and act with confidence. Unlike legacy tools that sacrifice performance for complexity, ThoughtSpot is intuitively designed for every business user while being built to handle the most complex, large-scale data, wherever it resides. This unique combination of speed and simplicity is why enterprise leaders trust ThoughtSpot to transform decision-making into a truly data-driven culture.
Mandatory And Required Skills For All ThoughtSpot Roles
- Comfortably and confidently integrate artificial intelligence into their daily workflow to increase productivity and quality
- Hands-on experience to leverage AI tools (industry-leading LLMs) to increase productivity, automate routine tasks, and improve work quality
- Write effective prompts to get the most accurate and creative results from AI tools
- Curiosity in exploring new AI tools
- Adaptability to quickly learn and implement new, emerging AI technologies
- Critical thinking to know when to identify when AI should be used versus when human judgement is necessary
ThoughtSpot for All
At ThoughtSpot, diverse teams build better products. Complex data problems need many perspectives, not just one. We welcome different backgrounds, identities, and experiences, and we work to create a place where everyone can be themselves and do their best work. If this role excites you and you believe you’re a strong match, we encourage you to apply.