Director, Digital - essie DMI

About the role

At the heart of our company lies a dedication to innovation and progress. In all markets where we operate, we're committed to fostering excellence, empowering talented individuals, and leading the way in various industries. Join L'Oréal: As the world's #1 beauty company, with a presence in over 150 markets, we are embarking on a transformative journey that embraces sustainability, digital innovation, and societal progress. We are dedicated to shaping the future of beauty by harnessing the power of technology, data, and science to tackle global challenges while staying true to our social and environmental commitments.

Requirements

• Experience: 7+ years of experience in digital brand management, web development product ownership, or e-commerce within the beauty/fashion industry.
• Technical & Service Literacy: Deep understanding of web master management (CMS, roadmap, UX/UI, navigation) and beauty tech integrations, specifically Virtual Try-On (VTO) tools.
• Commercial & Agency Governance: Experience handling agency procurement, contract negotiations, budget tracking, and financial validation.
• 360° Content Expertise: Mastery of the digital asset lifecycle across Owned, Earned, and Paid media, with experience drafting 360 briefs and releasing global assets/dossiers to local markets.
• Data & Analytics: Highly data-driven with the ability to translate e-commerce metrics and user behavior data into concrete website optimization and content personalization plans.

Responsibilities

• essie.com
• Manage the master website. Own the roadmap for web development: including content planning, posting, backend maintenance, etc.
• Manage creation/development of the strategy, including all platform initiatives, and ongoing development of site creative, optimizations, and enhancements.
• Ensure user experience of the master website including design & aesthetics, functional content, and navigation.
• Manage web marketing strategies and tools.
• E-commerce
• Innovate on new content ideas that differentiate the brand in the e-commerce space.
• Work closely with Brand content team to brief and create specific e-Commerce content.
• Create global e-com activation plan (including events calendar and assortment/special packaging).
• Work closely with brand content team to brief and create Brand Store + Hero SKU Conten.
• Services
• Manage the development and localization of essie’s virtual try-on tool, leveraging explicit and implicit customer data.
• Content & Campaigns
• Identify, partner, and manage Digital agencies to drive innovative developments that increase the demand for and engagement with products through platform channels.
• Oversee the agencies responsible for the creation of campaigns & content:
• Oversee & review agency progress.
• Ensure content meets the Brand DNAS.
• Sign off agency contract & financials.
• Manage creation of above the line marketing communication content for projects.
• Owned media content: social media content, website & mobile app content (film, videos, visuals, packshots, posts, hashtags).
• Earned media content: UGC content, blogger & influencer content.
• Paid media content: PR content, SEM guidelines, display ads, e-retail kits.
• Advise Category Product Campaign Management on content of 360 brief into action plan for content production.
• Supervise team with key project milestones & acts as validation point.
• Oversee the release of dossiers (assets) to the countries from Product Campaign and Content Management.
• Reporting
• Manage budget and ensure resources are used in an optimal manner and within agreed expenditure budgets.
• Manage analytics, share analysis and drive action and continuous improvement plans.
• Work with data and analytics to improve platform performance and share insights across brand/globally.

What We Offer

• Salary Range: $139,700 - $199,100 (commensurate with experience)
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (Up to 2 Days per week work from home for eligible roles, subject to manager approval.)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L'Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs