Director, Digital Activation - B2B (Contract)

We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities.

We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.

What You Can Expect

Our success is underwritten by our core principles:

• Dynamic diversity: Bringing diversity of perspective, skillset, and background, as well as the mix of ages, genders, ethnicities, skillsets & backgrounds.
• Radical collaboration: Connecting a diverse group of people through instinctive structures, skills and mindsets.
• Rapid prototyping: Fostering a mindset of curiosity in which our people are always building, testing, evolving and retesting hypotheses.

All of which is underpinned by a commitment to total transparency.

Qualifications

• 8+ years of experience in digital with heavy programmatic and direct media skills – equal parts technically savvy and strategic.
• Deep technical expertise in all things data and digital, providing an omni-channel perspective and know-how.
• Core deep digital expertise is critical, but ability to apply across channels to offline/online mediums is essential.
• Comes from a place of core/native digital and data centricity with strong technical know-how/implementation as well as high-level strategy and creative tactics across verticals/horizontals (e.g., mediums, marketing).
• Passionate about changes in the marketplace and eager to share updates regularly to inform clients and be a ‘go-to’ resource on all things media.
• Highly responsive to crucial demands/requests.

Responsibilities

• Campaign Planning and Execution:
  • Provide additional value within self-serve DSP partners through the evaluation of campaign strategy, optimizations, reporting, and measurement provided by the DSP partners; delve into campaign setup in-platform; and develop learnings and opportunities for future campaigns (post-mortems).
  • Support activation team with direct IO partnership evaluation, planning, and execution.
  • Drive media activation thought leadership within the holistic process in partnership with the SME.
  • Focus on programmatic innovation and be a champion for the program.
  • Support agency partners and activation team in building strong holistic campaigns.
  • Expand programmatic (PMP, PG) and direct buying opportunities as applicable by campaign.
  • Review new solutions and partners as applicable.
• Leadership and Development:
  • Lead Roadmap, Learning Agenda, and Engagement Model for the Programmatic and Direct channels.
  • Support programmatic adoption across the agency.
  • Update SME on new developments across advertiser operating models.
  • Help identify and lead/pilot innovative opportunities (e.g., advanced TV, cross-channel planning).
  • Co-lead partner QBRs and bi-annual programmatic program reviews.
  • Responsible for growing the programmatic knowledge and skill set across OMD.
  • Facilitate training and knowledge share across IM & agency with SME counterpart.

Pay

$3,500 per week

Schedule

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.