Director, Decision Science Analytics

At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families. Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful. We are proud to support active-duty military spouses. USAA roles may offer remote or hybrid flexibility for active-duty military spouses consistent with applicable policy and business needs.

About the role

The USAA Marketing Strategy & Analytics (MS&A) team is ensuring every member we acquire is a family whose financial security we help build. Our team is committed to providing granular and actionable visibility into our marketing acquisition investments. We are seeking a Marketing Analytics Director to lead our marketing analytics and audience strategy function. This role owns end-to-end technical and analytical vision across audience development, audience quality, and marketing activation. You will lead a team of analysts and data scientists, driving the development of models and data-driven strategies to optimize our marketing investments and accelerate member growth.

This role is remote eligible in the continental U.S. with occasional business travel. However, individuals residing within a 60-mile radius of a USAA office will be expected to work on-site 4 days per week. Relocation assistance is available for this position.

Responsibilities

• As a strategic partner, leads or collaborates with other analytical leaders in executing the strategic direction of the business using mathematical and statistical techniques and/or innovative/quantitative analytical approaches.
• Develops team reputation as highly skilled experts in the area of decision science support.
• Oversees and coordinates analytical tasks which include the evaluation of the business problem, analytical methodology, validation, documentation and presentation of findings and recommendations.
• Monitors, understands and adopts emerging technology that can affect the application of scientific methodologies and/or quantitative analytical approaches to problem resolutions.
• Identifies additional resource needs ranging from IT investments, 3rd party support or additional analysts and provides business rationale and justification for additional needs.
• Understands the business direction, environment and strategies, to set the analytic direction and creates strategy to execute the approach that will influence business and drive change.
• Leads the effort and/or partners with analytics teams to build USAA core analytics capabilities and processes.
• Builds and oversees a team of employees for assigned functional area through ongoing execution of recruiting, development, retention, coaching and support, performance management, and managerial activities.
• Assigns and/or serves as a mentor for mathematical skills and statistical techniques and guides teams to use the appropriate approaches, to drive fact-based decision-making.
• Maintains and innovates knowledge of data analysis tools, data visualization, developing analysis queries and procedures in SQL, SAS, BI tools or other analysis software, and relevant industry data & methods and ability to connect external insights to business problems.
• Researches and pursues the latest and/or industry leading practices in data and analytics (e.g., Cloud, Data Mining, Python, Neural Networks, Sensor data, IoT, Streaming/NRT data) to advance the overall DSA community knowledge.
• Identifies opportunities to continue to learn in the data and analytics space, whether informal (e.g., Coursera, Udemy, Kaggle, Code Up, etc.) or formal (e.g., Certifications or advanced coursework).
• Works with IT/CTO partners to advance new data and platforms that correspond to evolving skill sets.
• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

Requirements

• Bachelor's degree in quantitative analytics field such as Economics, Finance, Statistics, Mathematics, Actuarial Sciences, Operations Research, Data and/or Business Analysis, Data Science or other quantitative discipline; OR 4 years of related experience in statistics, mathematics or quantitative analytics (in addition to the minimum years of experience required) may be substituted in lieu of degree.
• 8 years of experience in a decision support analytic function OR Advanced degree in relevant discipline, 6 years of experience in a decision support analytic function.
• 3 years of direct team lead or management experience.
• Demonstrates expert skills in mathematical and statistical techniques and approaches used to influence Business Strategy with fact-based decision-making to all levels of leadership up to senior executive levels.
• Modernizes knowledge of data analysis tools, data visualization, developing analysis queries and procedures in SQL, SAS, BI tools or other analysis software, and relevant industry data & methods and ability to connect external insights to business problems.
• Experience with new and emerging data sets, and incorporation (data wrangling, data munging) into new insights.

Skills

• Prior U.S. military service or being a military spouse/domestic partner is highly valued.
• 8+ years in marketing analytics or data science, with 3+ years leading teams.
• 5+ years working with 3rd party data sources (data co-ops, data marketplaces, credit bureaus) to build marketing targeting models.
• 5+ years in digital platforms (Adobe, Google) and clickstream behavioral data.
• 3+ years working with MarTech and CDP platforms (e.g., Salesforce, Adobe, ActionIQ) including audience activation and orchestration.
• 3+ years in identity resolution - deterministic/probabilistic matching, household graphs, clean rooms, etc.
• Expert proficiency in SQL and Python or R; comfortable in cloud data environments (Snowflake, BigQuery, Databricks).
• Experience with data visualization or BI tools (Tableau, Power BI) to communicate insights effectively.

Pay

The salary range for this position is $164,780 - $314,960. USAA does not provide visa sponsorship for this role.

Benefits

At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include:

• Comprehensive medical, dental and vision plans.
• 401(k) and pension plans.
• Life insurance.
• Parental benefits and adoption assistance.
• Paid time off program with paid holidays plus 16 paid volunteer hours.
• Various wellness programs.
• Career path planning and continuing education to assist employees with their professional goals.