Director, Decision Science Analytics

At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families. Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful. We are proud to support active-duty military spouses. USAA roles may offer remote or hybrid flexibility for active-duty military spouses consistent with applicable policy and business needs.

About the Role

The USAA Marketing Strategy & Analytics (MS&A) team is ensuring every member we acquire is a family whose financial security we help build. Our team is committed to providing granular and actionable visibility into our marketing acquisition investments. We are seeking a Marketing Analytics Director to lead our marketing analytics and audience strategy function. This role owns end-to-end technical and analytical vision across audience development, audience quality, and marketing activation.

This role is remote eligible in the continental U.S. with occasional business travel. However, individuals residing within a 60-mile radius of a USAA office will be expected to work on-site 4 days per week. Relocation assistance is available for this position.

Responsibilities

• As a strategic partner, lead or collaborate with other analytical leaders in executing the strategic direction of the business using mathematical and statistical techniques and/or innovative/quantitative analytical approaches.
• Develop the team’s reputation as highly skilled experts in decision science support.
• Oversee and coordinate analytical tasks, including evaluation of the business problem, analytical methodology, validation, documentation, and presentation of findings and recommendations.
• Monitor, understand, and adopt emerging technology that can affect the application of scientific methodologies and/or quantitative analytical approaches to problem resolution.
• Identify additional resource needs, ranging from IT investments, 3rd party support, or additional analysts, and provide business rationale and justification for those needs.
• Understand the business direction, environment, and strategies to set the analytic direction and create a strategy to execute the approach that will influence business and drive change.
• Lead the effort and/or partner with analytics teams to build USAA core analytics capabilities and processes.
• Build and oversee a team of employees for the assigned functional area through recruiting, development, retention, coaching, support, performance management, and managerial activities.
• Assign or serve as a mentor for mathematical skills and statistical techniques, guiding teams to use appropriate approaches to drive fact-based decision-making.
• Maintain and innovate knowledge of data analysis tools, data visualization, developing analysis queries and procedures in SQL, SAS, BI tools, or other analysis software, and relevant industry data & methods to connect external insights to business problems.
• Research and pursue the latest and/or industry-leading practices in data and analytics (e.g., Cloud, Data Mining, Python, Neural Networks, Sensor data, IoT, Streaming/NRT data) to advance the overall DSA community knowledge.
• Identify opportunities to continue learning in the data and analytics space, whether informal (e.g., Coursera, Udemy, Kaggle, Code Up) or formal (e.g., certifications or advanced coursework).
• Work with IT/CTO partners to advance new data and platforms that correspond to evolving skill sets.
• Ensure risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

Requirements

• Bachelor’s degree in a quantitative analytics field such as Economics, Finance, Statistics, Mathematics, Actuarial Sciences, Operations Research, Data and/or Business Analysis, Data Science, or other quantitative discipline; OR 4 years of related experience in statistics, mathematics, or quantitative analytics (in addition to the minimum years of experience required) may be substituted in lieu of degree.
• 8 years of experience in a decision support analytic function OR an advanced degree in a relevant discipline and 6 years of experience in a decision support analytic function.
• 3 years of direct team lead or management experience.
• Demonstrates expert skills in mathematical and statistical techniques and approaches used to influence business strategy with fact-based decision-making to all levels of leadership up to senior executive levels.
• Modern knowledge of data analysis tools, data visualization, developing analysis queries and procedures in SQL, SAS, BI tools, or other analysis software, and relevant industry data & methods to connect external insights to business problems.
• Experience with new and emerging data sets and incorporation (data wrangling, data munging) into new insights.

Skills

• Prior U.S. military service or being a military spouse/domestic partner is highly valued.
• 8+ years in marketing analytics or data science, with 3+ years leading teams.
• 5+ years working with 3rd party data sources (data co-ops, data marketplaces, credit bureaus) to build marketing targeting models.
• 5+ years in digital platforms (Adobe, Google) and clickstream behavioral data.
• 3+ years working with MarTech and CDP platforms (e.g., Salesforce, Adobe, ActionIQ) including audience activation and orchestration.
• 3+ years in identity resolution – deterministic/probabilistic matching, household graphs, clean rooms, etc.
• Expert proficiency in SQL and Python or R; comfortable in cloud data environments (Snowflake, BigQuery, Databricks).
• Experience with data visualization or BI tools (Tableau, Power BI) to communicate insights effectively.

Pay

The salary range for this position is $164,780 - $314,960. USAA does not provide visa sponsorship for this role.

Benefits

At USAA, our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include:

• Comprehensive medical, dental, and vision plans.
• 401(k) and pension plans.
• Life insurance.
• Parental benefits and adoption assistance.
• Paid time off program with paid holidays plus 16 paid volunteer hours.
• Various wellness programs.
• Career path planning and continuing education to assist employees with their professional goals.