Jobs · Marketing · Massachusetts

Director, Data & Digital Enablement

Ipsen · Cambridge, MA · 1 mo ago
Marketing$177k–$259k/yrFull-time

Ipsen is looking for a proactive and visionary leader to advance the Data & Digital Enablement function in North America. This position shapes business and data architecture strategies, ensuring dependable, compliant, and scalable digital and data solutions across the organization.

Responsibilities

  • Own and deliver an enterprise-trusted data foundation and analytics-ready data products.
  • Set direction and govern integration patterns across CRM (e.g., Veeva), Salesforce Clouds, MDM, Data Warehouse/Lakehouse.
  • Define and drive a stable Health Cloud roadmap that addresses Patient Services pain points while establishing a scalable long-term architecture.
  • Own the architecture for omnichannel essentials—Preference Center, identity resolution, and site tagging/telemetry.
  • Establish a single front door for business intake, design reviews, change control, and vendor governance.
  • Lead the NA commercial tech stack (e.g., One Analytics, Salesforce Health Cloud, Salesforce Marketing Cloud, OneTrust, etc.).
  • Shape and execute the roadmap for Ipsen Patient Hub in partnership with Value & Access/Patient Services.
  • Partner strategically with the Data Strategy & Analytics team to operationalize trusted KPIs/dashboards and service levels across domains.
  • Oversee program management, including regular updates, progress reporting, and communications to NA and global leadership.
  • Liaise with Corporate IT and Security to deploy global tools/services that meet NA business requirements.
  • Provide leadership across internal teams and external partners, ensuring strong vendor governance, effective prioritization, and delivery against strategic goals.
  • Own budget responsibility for NA commercial data and omnichannel platforms, and ongoing run/optimization costs.

Requirements

  • 15 years in data management and business/data architecture with proven cross-functional delivery.
  • 10+ years modernizing cloud data platforms and operationalizing KPIs.
  • Strong knowledge of biopharma data assets (claims, SP, syndicated data, CRM, digital/omni).
  • Experience setting up and evolving pharma commercial business/data architecture, and integration patterns.
  • Deep understanding of pharmaceutical/biotechnology value chain and compliance considerations.
  • Ability to synthesize complex topics and communicate with senior leaders.
  • Strong business and financial acumen; knowledge of current/emerging data/AI trends.
  • Excellent communication, organization, and time management.

Skills

  • Cloud/Data Platforms: AWS (S3, Glue), Snowflake/Redshift, Databricks; orchestration (Airflow); strong Python/SQL.
  • Salesforce Ecosystem: Health Cloud, Marketing Cloud, Data Cloud; CRM integration (e.g., Veeva).
  • BI & Semantics: Tableau and/or Power BI; semantic layers, certified datasets, and governed metrics.
  • Data Governance & Quality: Catalog, lineage, privacy, and change control for regulated environments.
  • Biopharma Data Expertise: Claims, SP/SD, syndicated datasets, CRM, and digital/omnichannel data.
  • Workflow & Processing: Scaling workflows in Patient Services/Market Access contexts.
  • Vendor & Stakeholder Leadership: Cross-functional leadership and vendor performance management.

Qualifications

  • BA/BS in a technical or analytical field (essential).
  • Master’s or MBA in technical, data, or business disciplines (preferred).
  • Leadership in vendor governance and large-scale transformation (preferred).
  • English (essential); additional language a plus.

Pay

The annual base salary range for this position is $177,000 - $259,000. This job is eligible to participate in our short-term incentives program.

Benefits

  • Comprehensive employee benefits package, including 401(k) with company contributions.
  • Group medical, dental, and vision coverage.
  • Life and disability insurance (short- and long-term).
  • Flexible spending accounts.
  • Parental leave and paid time off.
  • Discretionary winter shutdown.
  • Well-being allowance.
  • Commuter benefits.

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