Director, Customer Lifecycle Marketing (Open to Remote, Continental U.S.)

About the role

As Director, Customer Lifecycle Marketing you will join a team of experienced marketers who focus on helping Merkle clients achieve their business goals. You will be a key member of our client account team and will ensure that the programs we execute are based on a deep understanding of our client’s business and strategic objectives. You’ll appreciate the importance of strong relationships and become a trusted advisor to the client and Merkle account team. You will be a person who thrives in both analytic as well as creative thinking and will be nimble in solving for client problems. As a leader your skills and passion for communicating strategy will get others to believe in the ideas that you present and follow that belief through to execution. At Merkle “Strategy” means a key idea that is informed, executable and provides results. Those ideas need to be applicable to a variety of client scenarios and must cross any service that is necessary to achieve the client objective.

Responsibilities

• Lead the building, development, and delivery of strategic omni-channel marketing plans.
• Be a subject matter expert and translate new technology—particularly in the areas of 1st party data marketing and CRM—into new marketing ideas for the client.
• Show a strong understanding of differences in marketing to customers in different verticals and environments.
• Develop trusted, long-term relationships with key client contacts and executives.
• Ensure meaningful client value is delivered through a mix of best-practice solutions, skills, capabilities, and original thinking.
• Collaborate with team leadership (account management, operations, creative, analytics etc.), and partner agencies to turn ideas into executable plans.
• Identify key data points and measurements to show the impact of our approach and strategy on the client’s business.

Requirements

• Bachelor’s Degree.
• Experience leading customer lifecycle marketing strategy engagements and delivering trusted content and recommendations to senior clients.
• 8+ years of experience in data-driven marketing, specifically CRM, direct mail, email, and online/offline media strategy.
• Hands-on experience and advanced knowledge of how to leverage data to drive customer experiences across the customer lifecycle.
• 5+ years working in an agency or consulting firm.
• Deep understanding of how data drives decisions and experience interpreting data-driven results to deliver actionable insights.
• Proficiency in Excel.
• Knowledge of Braze, Salesforce Marketing Cloud, or similar CRM platforms and the ability to apply that knowledge to strategy and experience planning.
• Strong writing, presentation, and client-facing communication skills.
• Attention to detail and the ability to incorporate internal and external feedback on an iterative basis.
• Superior multitasking, networking, time management, and interpersonal skills.
• Self-starter with high intellectual curiosity, drive, determination, and persuasion skills.
• Comfort and experience working within a matrixed organization in roles with a wide degree of latitude.
• Average 20%-30% travel (contingent on client needs).

Qualifications

• Direct mail strategy experience is required.
• Experience incorporating direct mail into broader customer lifecycle and omnichannel marketing strategies.

Skills

• Customer lifecycle marketing strategy
• CRM and 1st party data marketing
• Omni-channel marketing planning
• Data-driven decision making
• Client relationship management
• Cross-functional collaboration

Benefits

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

Pay

The annual salary range for this position is $113,000–$150,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.