Director, Email & Lifecycle Marketing (REMOTE)
BenefitHub · Tampa, FL · 4 wk ago
RemoteRemoteMarketingFull-time
We need to output HTML fragment with sections: About the role, Responsibilities (What You'll Do), Requirements (What You Bring—Required), Benefits (Benefits Include). Possibly also Skills? Not needed. Also maybe "About BenefitHub" is extra but not required; we can include as a section? The instruction: include a section ONLY when posting has real, specific content for it. About BenefitHub is present, but not a standard heading list; we could include as a section maybe "About the Company". However the list of allowed headings includes About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. It doesn't include About Company. So we should not create a section not in list. So we omit About BenefitHub.
We need to preserve all substantive information, no boilerplate. Remove cookie/navigation/legal/EEO etc. There's none.
We need to use for section headings. Use
for section headings. Use - for any list of duties/requirements/benefits, and
for prose.
We need to not repeat job title as heading. Not include Job ID.
We need to include sections only when posting has real specific content.
We have About the role: first paragraph(s) before "What You'll Do". That's content.
Responsibilities: "What You'll Do" section with bullet-like paragraphs. We'll convert each bullet into
- inside
. The content includes multiple paragraphs each starting with a bold phrase? Actually the text: "Newsletter Excellence, Monetization, and Partner Performance Execute the newsletter program..." It's a run-on sentence. We need to parse into list items. Probably each sentence separated by a period after a bold heading? Let's break:
- Execute the newsletter program as a high-performing media channel, optimizing how sponsored placements and commissionable offers are delivered to drive strong, defensible performance for our partners while protecting the member experience.
- Serve as the email and newsletter expert to Ad Sales and the Merchant team, advising on inventory, placement, and campaign best practices and bringing data-backed recommendations that improve monetization to the teams responsible for what is sold and placed.
- Report program and placement performance credibly to partners and leadership, using defensible, trustworthy metrics.
- Own the execution and performance of every campaign, translating results into best-practice guidance and recommendations that help Ad Sales, Merchant, and Marketing teams improve outcomes over time.
- Propose and, once approved, execute the global (22-market) newsletter strategy and roadmap, balancing send volume and frequency with engagement and long-term list health. Translate the strategy into a market-by-market campaign and inventory calendar used cross-functionally by Ad Sales, the Merchant team, and Marketing.
Then "Campaign Execution and Deliverability Excellence" etc. We could treat each bold heading as a subsection but we only need list items. Could combine all duties into a single list.
Similarly "Engagement, Lifecycle, and Product Campaigns" etc.
"Performance, Team, and Cross-Functional Leadership" etc.
We'll create a with each distinct duty as - . We'll need to ensure we preserve all substantive information; we can split by the bold headings and sentences.
Let's extract duties:
From "What You’ll Do" section:
1. Newsletter Excellence, Monetization, and Partner Performance
- Execute the newsletter program as a high-performing media channel, optimizing how sponsored placements and commissionable offers are delivered to drive strong, defensible performance for our partners while protecting the member experience.
- Serve as the email and newsletter expert to Ad Sales and the Merchant team, advising on inventory, placement, and campaign best practices and bringing data-backed recommendations that improve monetization to the teams responsible for what is sold and placed.
- Report program and placement performance credibly to partners and leadership, using defensible, trustworthy metrics.
- Own the execution and performance of every campaign, translating results into best-practice guidance and recommendations that help Ad Sales, Merchant, and Marketing teams improve outcomes over time.
- Propose and, once approved, execute the global (22-market) newsletter strategy and roadmap, balancing send volume and frequency with engagement and long-term list health. Translate the strategy into a market-by-market campaign and inventory calendar used cross-functionally by Ad Sales, the Merchant team, and Marketing.
2. Campaign Execution and Deliverability Excellence
- Oversee a full portfolio of concurrent campaigns—from planning through send and post-send analysis.
- Build, QA, schedule, and deploy newsletter and email campaigns in our ESP, personally and through your team.
- Manage dynamic, catalog-driven offer placement and per-segment/per-client targeting and suppression at scale.
- Develop mobile-first templates flexible enough to A/B test any element, refreshed quarterly on performance, best practices, and trends; run an ongoing testing program across offers, segmentation, timing, and creative.
- Own inbox placement, sender reputation, and deliverability across multiple sending domains and markets—IP/domain warm-up, authentication (SPF, DKIM, DMARC), list hygiene, audience data quality, and feedback loops—monitored with tools such as Validity/Everest, Google Postmaster Tools, and Microsoft SNDS.
- Serve as the internal expert on deliverability best practices and mailbox-provider requirements.
3. Engagement, Lifecycle, and Product Campaigns
- Balance commercial goals with a great member experience, delivering the right offer to the right member to drive discovery, clicks, and purchase activity.
- Own audience segmentation and personalization by market, client, and member behavior, matching messaging and placements to the right audiences with a focus on engagement and deliverability, while ensuring client settings are always respected.
- Design and run lifecycle and behavior-based journeys—activation, welcome, re-engagement, and win-back—to grow engagement and long-term value while reducing churn.
- Own a smaller but strategically important set of product marketing and go-to-market sends that grow adoption of BenefitHub’s own products and verticals (e.g., home and auto insurance, the browser extension), in partnership with Marketing stakeholders.
4. Performance, Team, and Cross-Functional Leadership
- Define and track KPIs across performance, engagement, deliverability, and lifecycle—including weekly reporting on open rate, CTR, CTOR, and sender reputation—and lead regular performance updates to marketing leadership, the executive team, and the broader company on results, trends, and priorities, adjusting based on data.
- Ensure advertiser- and partner-facing metrics are accurate and defensible, with an awareness of non-human/invalid traffic (bots, scanners, prefetch) and its impact on reported performance, partnering with analytics to mitigate it.
- Lead, coach, and develop a growing team of email marketers and email marketing specialists responsible for executing our newsletter, email marketing, and journey programs.
- Oversee, own, and continuously improve the operating framework for intake, QA, approvals, and reporting for efficiency and clear cross-departmental communication.
- Manage vendor relationships (ESP, CDP, and deliverability tools) and act as a key stakeholder in ESP strategy, capabilities, and any platform evaluation or migration.
- Ensure compliance with email and privacy regulations across our markets (e.g., CAN-SPAM, CASL, GDPR), and own consent, subscription, and preference management.
Now Requirements: "What You Bring—Required" bullet list:
- 9+ years of hands-on email, CRM, or lifecycle marketing in a high-volume program, including monetizing a newsletter or email audience through sponsored placements and/or commissionable/affiliate revenue.
- Deep, hands-on expertise in email deliverability, compliance, and reputation management (IP/domain warmup, SPF/DKIM/DMARC, list hygiene, mailbox-provider relations).
- Hands-on mastery of a major enterprise ESP and CDP / marketing-automation stack—our current stack includes Iterable and Lytics—across segmentation, dynamic content, automation, lifecycle journeys, behavioral targeting, and reporting.
- Proven success managing and developing a high-performing team.
- Strong command of segmentation, personalization, automation workflows, triggered campaigns, and A/B testing methodologies.
- Advanced knowledge of marketing analytics, attribution modeling, and performance measurement, building KPIs and dashboards and translating performance data into insights for partners and executives—with the judgment to distinguish genuine engagement from invalid traffic.
- Bachelor’s degree or equivalent practical experience.
Preferred: "What Sets You Apart—Preferred" but we may not include as separate section unless we want to include as "Qualifications" maybe. The instruction: we can include sections like Qualifications, Skills. The preferred background could go under "Qualifications" or "Skills". Since we have Required already, we could add a "Qualifications" section for preferred. But we need to avoid filler. The preferred content is substantive. So we can include a section "Qualifications" with preferred background bullet list.
But the allowed headings include Qualifications. So we can do that.
Thus sections: About the role (
About the role
), Responsibilities (Responsibilities
), Requirements (Requirements
), Qualifications (Qualifications
), Benefits (Benefits
).
We must not include Pay or Schedule as not present.
Now Benefits: list from "Benefits Include". We'll convert each line to - .
Benefits list:
- Medical and Dental (employer pays 75% of monthly contributions)
- Telehealth (employer paid 100%)
- Vision insurance (employer pays 100% of monthly contributions)
- Domestic partner coverage for all insurance plans
- 100% employer-paid life insurance
- 401(k) retirement plan options, including employer contribution
- Generous paid time off (PTO)
- Generous sick time off (STO) program
- Generous paid paternity and maternity leave policies
- 11 holidays, including office closed the day after Thanksgiving
- Flexible spending account program
- Voluntary benefit programs (STD, LTD, life insurance, accident, cancer)
Now About the role: we need prose
. The paragraph(s) before "What You'll Do". Let's capture:
"About The Role At BenefitHub, we connect millions of members across 22 markets with perks and benefits that make life a little better. Email is central to how we engage our members and drive results for our advertising and merchant partners—and this role runs that engine. We’re seeking a highly hands-on Director of Email & Lifecycle Marketing who lives and breathes newsletter strategy, deliverability, engagement, and monetization. This is a true player-coach role: you’ll shape the strategy, but you’ll also be in the work—building campaigns, solving problems, analyzing performance, testing, optimizing, and jumping in wherever needed, while leading a high-performing team. You’ll own a high-volume program of 40+ campaigns per week plus automated lifecycle journeys, partnering closely with internal marketing stakeholders, Ad Sales and Merchant teams—advising on best practices and turning sold inventory and placements into engaging, effective campaigns. As a strategic right hand to the VP of Global Marketing, you’ll balance commercial performance with a great member experience while continuously pushing the program forward. If you’re a hands-on email leader who wants to take a strong, high-volume program and make it even better—sharper targeting, cleaner deliverability, and more value for members and partners alike—we’d love to meet you."
We'll put that in a
.
Now we need to output only HTML fragment, no markdown fences.
Let's craft.
We'll need to escape any HTML special characters? Not needed.
We'll produce:
About the role
...
Responsibilities
- ...
...
Similarly for Requirements, Qualifications, Benefits.
Make sure to preserve all info.
Let's write the responsibilities list items as we enumerated.
We need to ensure we don't lose any nuance. We'll copy each bullet exactly as we wrote.
Let's list them
for prose. We need to not repeat job title as heading. Not include Job ID. We need to include sections only when posting has real specific content. We have About the role: first paragraph(s) before "What You'll Do". That's content. Responsibilities: "What You'll Do" section with bullet-like paragraphs. We'll convert each bullet into
- . The content includes multiple paragraphs each starting with a bold phrase? Actually the text: "Newsletter Excellence, Monetization, and Partner Performance Execute the newsletter program..." It's a run-on sentence. We need to parse into list items. Probably each sentence separated by a period after a bold heading? Let's break:
- Execute the newsletter program as a high-performing media channel, optimizing how sponsored placements and commissionable offers are delivered to drive strong, defensible performance for our partners while protecting the member experience.
- Serve as the email and newsletter expert to Ad Sales and the Merchant team, advising on inventory, placement, and campaign best practices and bringing data-backed recommendations that improve monetization to the teams responsible for what is sold and placed.
- Report program and placement performance credibly to partners and leadership, using defensible, trustworthy metrics.
- Own the execution and performance of every campaign, translating results into best-practice guidance and recommendations that help Ad Sales, Merchant, and Marketing teams improve outcomes over time.
- Propose and, once approved, execute the global (22-market) newsletter strategy and roadmap, balancing send volume and frequency with engagement and long-term list health. Translate the strategy into a market-by-market campaign and inventory calendar used cross-functionally by Ad Sales, the Merchant team, and Marketing.
Then "Campaign Execution and Deliverability Excellence" etc. We could treat each bold heading as a subsection but we only need list items. Could combine all duties into a single list.
Similarly "Engagement, Lifecycle, and Product Campaigns" etc.
"Performance, Team, and Cross-Functional Leadership" etc.
We'll create a
- . We'll need to ensure we preserve all substantive information; we can split by the bold headings and sentences.
Let's extract duties:
From "What You’ll Do" section:
1. Newsletter Excellence, Monetization, and Partner Performance
- Execute the newsletter program as a high-performing media channel, optimizing how sponsored placements and commissionable offers are delivered to drive strong, defensible performance for our partners while protecting the member experience.
- Serve as the email and newsletter expert to Ad Sales and the Merchant team, advising on inventory, placement, and campaign best practices and bringing data-backed recommendations that improve monetization to the teams responsible for what is sold and placed.
- Report program and placement performance credibly to partners and leadership, using defensible, trustworthy metrics.
- Own the execution and performance of every campaign, translating results into best-practice guidance and recommendations that help Ad Sales, Merchant, and Marketing teams improve outcomes over time.
- Propose and, once approved, execute the global (22-market) newsletter strategy and roadmap, balancing send volume and frequency with engagement and long-term list health. Translate the strategy into a market-by-market campaign and inventory calendar used cross-functionally by Ad Sales, the Merchant team, and Marketing.
2. Campaign Execution and Deliverability Excellence
- Oversee a full portfolio of concurrent campaigns—from planning through send and post-send analysis.
- Build, QA, schedule, and deploy newsletter and email campaigns in our ESP, personally and through your team.
- Manage dynamic, catalog-driven offer placement and per-segment/per-client targeting and suppression at scale.
- Develop mobile-first templates flexible enough to A/B test any element, refreshed quarterly on performance, best practices, and trends; run an ongoing testing program across offers, segmentation, timing, and creative.
- Own inbox placement, sender reputation, and deliverability across multiple sending domains and markets—IP/domain warm-up, authentication (SPF, DKIM, DMARC), list hygiene, audience data quality, and feedback loops—monitored with tools such as Validity/Everest, Google Postmaster Tools, and Microsoft SNDS.
- Serve as the internal expert on deliverability best practices and mailbox-provider requirements.
3. Engagement, Lifecycle, and Product Campaigns
- Balance commercial goals with a great member experience, delivering the right offer to the right member to drive discovery, clicks, and purchase activity.
- Own audience segmentation and personalization by market, client, and member behavior, matching messaging and placements to the right audiences with a focus on engagement and deliverability, while ensuring client settings are always respected.
- Design and run lifecycle and behavior-based journeys—activation, welcome, re-engagement, and win-back—to grow engagement and long-term value while reducing churn.
- Own a smaller but strategically important set of product marketing and go-to-market sends that grow adoption of BenefitHub’s own products and verticals (e.g., home and auto insurance, the browser extension), in partnership with Marketing stakeholders.
4. Performance, Team, and Cross-Functional Leadership
- Define and track KPIs across performance, engagement, deliverability, and lifecycle—including weekly reporting on open rate, CTR, CTOR, and sender reputation—and lead regular performance updates to marketing leadership, the executive team, and the broader company on results, trends, and priorities, adjusting based on data.
- Ensure advertiser- and partner-facing metrics are accurate and defensible, with an awareness of non-human/invalid traffic (bots, scanners, prefetch) and its impact on reported performance, partnering with analytics to mitigate it.
- Lead, coach, and develop a growing team of email marketers and email marketing specialists responsible for executing our newsletter, email marketing, and journey programs.
- Oversee, own, and continuously improve the operating framework for intake, QA, approvals, and reporting for efficiency and clear cross-departmental communication.
- Manage vendor relationships (ESP, CDP, and deliverability tools) and act as a key stakeholder in ESP strategy, capabilities, and any platform evaluation or migration.
- Ensure compliance with email and privacy regulations across our markets (e.g., CAN-SPAM, CASL, GDPR), and own consent, subscription, and preference management.
Now Requirements: "What You Bring—Required" bullet list:
- 9+ years of hands-on email, CRM, or lifecycle marketing in a high-volume program, including monetizing a newsletter or email audience through sponsored placements and/or commissionable/affiliate revenue.
- Deep, hands-on expertise in email deliverability, compliance, and reputation management (IP/domain warmup, SPF/DKIM/DMARC, list hygiene, mailbox-provider relations).
- Hands-on mastery of a major enterprise ESP and CDP / marketing-automation stack—our current stack includes Iterable and Lytics—across segmentation, dynamic content, automation, lifecycle journeys, behavioral targeting, and reporting.
- Proven success managing and developing a high-performing team.
- Strong command of segmentation, personalization, automation workflows, triggered campaigns, and A/B testing methodologies.
- Advanced knowledge of marketing analytics, attribution modeling, and performance measurement, building KPIs and dashboards and translating performance data into insights for partners and executives—with the judgment to distinguish genuine engagement from invalid traffic.
- Bachelor’s degree or equivalent practical experience.
Preferred: "What Sets You Apart—Preferred" but we may not include as separate section unless we want to include as "Qualifications" maybe. The instruction: we can include sections like Qualifications, Skills. The preferred background could go under "Qualifications" or "Skills". Since we have Required already, we could add a "Qualifications" section for preferred. But we need to avoid filler. The preferred content is substantive. So we can include a section "Qualifications" with preferred background bullet list.
But the allowed headings include Qualifications. So we can do that.
Thus sections: About the role (
About the role
), Responsibilities (Responsibilities
), Requirements (Requirements
), Qualifications (Qualifications
), Benefits (Benefits
). We must not include Pay or Schedule as not present. Now Benefits: list from "Benefits Include". We'll convert each line to - .
Benefits list:
- Medical and Dental (employer pays 75% of monthly contributions)
- Telehealth (employer paid 100%)
- Vision insurance (employer pays 100% of monthly contributions)
- Domestic partner coverage for all insurance plans
- 100% employer-paid life insurance
- 401(k) retirement plan options, including employer contribution
- Generous paid time off (PTO)
- Generous sick time off (STO) program
- Generous paid paternity and maternity leave policies
- 11 holidays, including office closed the day after Thanksgiving
- Flexible spending account program
- Voluntary benefit programs (STD, LTD, life insurance, accident, cancer)
Now About the role: we need prose
. The paragraph(s) before "What You'll Do". Let's capture: "About The Role At BenefitHub, we connect millions of members across 22 markets with perks and benefits that make life a little better. Email is central to how we engage our members and drive results for our advertising and merchant partners—and this role runs that engine. We’re seeking a highly hands-on Director of Email & Lifecycle Marketing who lives and breathes newsletter strategy, deliverability, engagement, and monetization. This is a true player-coach role: you’ll shape the strategy, but you’ll also be in the work—building campaigns, solving problems, analyzing performance, testing, optimizing, and jumping in wherever needed, while leading a high-performing team. You’ll own a high-volume program of 40+ campaigns per week plus automated lifecycle journeys, partnering closely with internal marketing stakeholders, Ad Sales and Merchant teams—advising on best practices and turning sold inventory and placements into engaging, effective campaigns. As a strategic right hand to the VP of Global Marketing, you’ll balance commercial performance with a great member experience while continuously pushing the program forward. If you’re a hands-on email leader who wants to take a strong, high-volume program and make it even better—sharper targeting, cleaner deliverability, and more value for members and partners alike—we’d love to meet you." We'll put that in a
. Now we need to output only HTML fragment, no markdown fences. Let's craft. We'll need to escape any HTML special characters? Not needed. We'll produce:
About the role
...
Responsibilities
- ... ...
- with each distinct duty as