Director, Customer Insights & Analytics

About the role

Regal is seeking a Director of Customer Insights & Analytics to lead the company's understanding of customer behavior, marketing performance, and loyalty program effectiveness. This leader will leverage analytics, customer research, and business intelligence to uncover actionable insights that drive growth, improve decision‑making, and strengthen customer engagement across Regal. The role focuses on loyalty and subscription programs, shaping strategies to improve acquisition, engagement, retention, and customer lifetime value. As a key partner to the broader Marketing organization, the leader will collaborate with Loyalty, CRM, Brand Marketing, Revenue Management, Film Analytics, Product, and Finance teams to connect customer, content, and commercial performance data into a comprehensive view of the business.

Responsibilities

• Lead Regal's customer insights and research function across loyalty, subscription, and marketing initiatives.
• Develop a deep understanding of customer behaviors, motivations, preferences, and engagement drivers.
• Design and manage qualitative and quantitative research programs, translating findings into actionable business recommendations.
• Lead analytics supporting loyalty and subscription programs, identifying opportunities to improve acquisition, retention, engagement, and profitability.
• Develop customer segmentation and behavioral analysis strategies to enhance targeting and personalization efforts.
• Serve as the primary analytics partner for the Marketing organization, supporting CRM, brand, acquisition, and retention initiatives.
• Develop and track key performance metrics, measurement frameworks, and KPIs to evaluate marketing effectiveness and business impact.
• Own reporting, dashboards, scorecards, and executive insights that support data‑driven decision‑making across the organization.
• Partner with Film Analytics, Revenue Management, Product, and Finance teams to connect customer, attendance, content, and commercial performance data.

Requirements

• 7+ years of experience in customer insights, analytics, market research, business intelligence, or marketing analytics.
• Strong experience leading customer research and analytical functions, helping organizations understand customers and make informed decisions.
• Proven ability to uncover meaningful customer insights and translate them into business strategies and actions that drive results.
• Excellent communication and storytelling skills, with the ability to present insights compellingly and influence senior leaders.
• Experience working with Customer Data Platforms (CDPs), BI platforms, visualization tools, and customer analytics environments.

Benefits

• Discretionary annual bonus
• Hybrid schedule (4 days in‑office and 1 day from home each week)
• 401(k) program with company match
• Medical, vision, dental, and other insurance coverage for you and your family
• Employer‑paid life insurance and short/long‑term disability insurance
• Employee Assistance Program, including 24/7 counseling access
• Paid vacation, sick, and parental leave
• 12 paid holidays each year
• Half‑day Fridays in the summer season
• 17 free movie tickets monthly and 50% off most concessions at Regal theatres
• Free breakfast and lunch every Monday (paid on Tues‑Thurs)
• Thursday Happy Hours with movie‑inspired beverages and cocktails

Pay

Discretionary annual bonus.

Schedule

Hybrid schedule: 4 days in‑office and 1 day remote each week.

For questions about the role, contact careers@regalcineworld.com. Applications may close early due to high volume.