Jobs · OTHR · New York

Director, Creator Marketing (Influencer)

Zeno Group · New York, NY · 2 wk ago
OTHR$105k–$125k/yrFull-time

About The Role

  • Creator Strategy & Campaign Leadership: Develop and lead creator marketing strategies that align with client objectives, audience insights and business goals across a variety of consumer brands and campaigns.
  • Creator Partnerships & Program Management: Lead creator identification, vetting, negotiations, relationship management and campaign execution while building authentic partnerships across platforms including Instagram, TikTok, YouTube, Pinterest and emerging channels.
  • Paid Creator & Performance Optimization: Partner with paid media and analytics teams to develop creator amplification strategies, including whitelisting, performance measurement, optimization and reporting.
  • Content & Platform Innovation: Monitor creator trends, platform updates and emerging technologies to identify new opportunities that strengthen campaign performance and audience engagement.
  • Client Leadership & Strategic Guidance: Build strong client relationships by providing strategic recommendations, communicating campaign performance and helping clients navigate the evolving creator landscape.
  • Team Leadership & Collaboration: Mentor and support team members while fostering a collaborative environment where people can learn, grow and do their best work. Guide integrated teams on creator marketing best practices and campaign development.
  • Business Growth & Agency Development: Identify partnership opportunities, contribute to new business efforts and help strengthen Zeno's creator marketing capabilities through innovation, process improvements and thought leadership.

About You

  • 6+ years of experience in creator marketing, influencer marketing, communications or related fields within an agency or other fast-paced environment.
  • Proven success developing and leading creator marketing programs for consumer brands across multiple social platforms.
  • Deep understanding of creator partnerships, platform dynamics, audience behaviors and creator relationship management.
  • Experience working across multiple client engagements while managing complex programs and priorities.
  • Experience supporting ecommerce, social commerce or TikTok-focused campaigns.
  • Strong understanding of creator whitelisting, paid social amplification and creator marketing measurement.
  • Experience using analytics and performance data to optimize campaigns and counsel clients on KPIs and business outcomes.
  • Strong project and account management skills, including experience managing agency fees, budgets and campaign resources.
  • Strong presentation, communication and relationship-building skills, with experience leading client discussions and integrated teams.
  • Experience mentoring team members and contributing to a collaborative, high-performing culture.
  • Curiosity about creator culture, emerging platforms and the future of digital communications.

Preferred Qualifications

  • Experience developing integrated creator programs across paid, earned and owned channels.
  • Experience identifying strategic partnerships or supporting business development initiatives.
  • Experience collaborating with paid media, analytics and creative teams on integrated campaigns.

Pay Range

$105,000 - $125,000 USD/yr. An employee's pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH's total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits. Level 06

About Our Benefits

  • Healthy, happy employees make Zeno better, so we have programs that support physical, mental and financial wellness.
  • Our culture and benefits are designed to promote flexibility, celebrate diversity and support work/life balance.
  • We offer a variety of medical, dental and vision insurance with prescription plans, as well as short and long-term disability.
  • Our Be Kind to Your Mind program focuses on mental health, providing a paid subscription to Headspace and access to mental health providers and other services through a best-in-class employee assistance program.
  • Employees are encouraged to bring their authentic self to Zeno and participate in our employee resource groups which build communities for sharing and support.
  • And while we love our work, we believe in the restorative power of time off with generous vacation, paid holidays and self-care time.
  • Employees are supported in their pursuit of financial wellness with a 401(k) plan, pretax flexible spending accounts, tuition assistance, life insurance and free access to a certified financial coach.
  • And our unique ZenoFit program provides a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy.
  • These and other benefits are available to non-temporary employees in the US.

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