Director, Creator Marketing (Influencer)
Zeno Group · New York, NY · 2 wk ago
OTHR$105k–$125k/yrFull-time
About The Role
- Creator Strategy & Campaign Leadership: Develop and lead creator marketing strategies that align with client objectives, audience insights and business goals across a variety of consumer brands and campaigns.
- Creator Partnerships & Program Management: Lead creator identification, vetting, negotiations, relationship management and campaign execution while building authentic partnerships across platforms including Instagram, TikTok, YouTube, Pinterest and emerging channels.
- Paid Creator & Performance Optimization: Partner with paid media and analytics teams to develop creator amplification strategies, including whitelisting, performance measurement, optimization and reporting.
- Content & Platform Innovation: Monitor creator trends, platform updates and emerging technologies to identify new opportunities that strengthen campaign performance and audience engagement.
- Client Leadership & Strategic Guidance: Build strong client relationships by providing strategic recommendations, communicating campaign performance and helping clients navigate the evolving creator landscape.
- Team Leadership & Collaboration: Mentor and support team members while fostering a collaborative environment where people can learn, grow and do their best work. Guide integrated teams on creator marketing best practices and campaign development.
- Business Growth & Agency Development: Identify partnership opportunities, contribute to new business efforts and help strengthen Zeno's creator marketing capabilities through innovation, process improvements and thought leadership.
About You
- 6+ years of experience in creator marketing, influencer marketing, communications or related fields within an agency or other fast-paced environment.
- Proven success developing and leading creator marketing programs for consumer brands across multiple social platforms.
- Deep understanding of creator partnerships, platform dynamics, audience behaviors and creator relationship management.
- Experience working across multiple client engagements while managing complex programs and priorities.
- Experience supporting ecommerce, social commerce or TikTok-focused campaigns.
- Strong understanding of creator whitelisting, paid social amplification and creator marketing measurement.
- Experience using analytics and performance data to optimize campaigns and counsel clients on KPIs and business outcomes.
- Strong project and account management skills, including experience managing agency fees, budgets and campaign resources.
- Strong presentation, communication and relationship-building skills, with experience leading client discussions and integrated teams.
- Experience mentoring team members and contributing to a collaborative, high-performing culture.
- Curiosity about creator culture, emerging platforms and the future of digital communications.
Preferred Qualifications
- Experience developing integrated creator programs across paid, earned and owned channels.
- Experience identifying strategic partnerships or supporting business development initiatives.
- Experience collaborating with paid media, analytics and creative teams on integrated campaigns.
Pay Range
$105,000 - $125,000 USD/yr. An employee's pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH's total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits. Level 06
About Our Benefits
- Healthy, happy employees make Zeno better, so we have programs that support physical, mental and financial wellness.
- Our culture and benefits are designed to promote flexibility, celebrate diversity and support work/life balance.
- We offer a variety of medical, dental and vision insurance with prescription plans, as well as short and long-term disability.
- Our Be Kind to Your Mind program focuses on mental health, providing a paid subscription to Headspace and access to mental health providers and other services through a best-in-class employee assistance program.
- Employees are encouraged to bring their authentic self to Zeno and participate in our employee resource groups which build communities for sharing and support.
- And while we love our work, we believe in the restorative power of time off with generous vacation, paid holidays and self-care time.
- Employees are supported in their pursuit of financial wellness with a 401(k) plan, pretax flexible spending accounts, tuition assistance, life insurance and free access to a certified financial coach.
- And our unique ZenoFit program provides a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy.
- These and other benefits are available to non-temporary employees in the US.