Director, Creator Marketing
About the role
Zeno Group is a fiercely independent and global integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications.
Responsibilities
Develop and lead creator marketing strategies that align with client objectives, audience insights and business goals across a variety of consumer brands and campaigns.
Lead creator identification, vetting, negotiations, relationship management and campaign execution while building authentic partnerships across platforms including Instagram, TikTok, YouTube, Pinterest and emerging channels.
Partner with paid media and analytics teams to develop creator amplification strategies, including whitelisting, performance measurement, optimization and reporting.
Monitor creator trends, platform updates and emerging technologies to identify new opportunities that strengthen campaign performance and audience engagement.
Build strong client relationships by providing strategic recommendations, communicating campaign performance and helping clients navigate the evolving creator landscape.
Mentor and support team members while fostering a collaborative environment where people can learn, grow and do their best work. Guide integrated teams on creator marketing best practices and campaign development.
Identify partnership opportunities, contribute to new business efforts and help strengthen Zeno's creator marketing capabilities through innovation, process improvements and thought leadership.
Requirements
6+ years of experience in creator marketing, influencer marketing, communications or related fields within an agency or other fast-paced environment.
Proven success developing and leading creator marketing programs for consumer brands across multiple social platforms.
Deep understanding of creator partnerships, platform dynamics, audience behaviors and creator relationship management.
Experience working across multiple client engagements while managing complex programs and priorities.
Experience supporting ecommerce, social commerce or TikTok-focused campaigns.
Strong understanding of creator whitelisting, paid social amplification and creator marketing measurement.
Experience using analytics and performance data to optimize campaigns and counsel clients on KPIs and business outcomes.
Strong project and account management skills, including experience managing agency fees, budgets and campaign resources.
Strong presentation, communication and relationship-building skills, with experience leading client discussions and integrated teams.
Experience mentoring team members and contributing to a collaborative, high-performing culture.
Curiosity about creator culture, emerging platforms and the future of digital communications.
Qualifications
Experience developing integrated creator programs across paid, earned and owned channels.
Experience identifying strategic partnerships or supporting business development initiatives.
Experience collaborating with paid media, analytics and creative teams on integrated campaigns.
Skills
Strategic thinker with a passion for creating meaningful connections between brands and consumers.
Ability to manage multiple projects and priorities simultaneously.
Excellent communication and collaboration skills.
Strong analytical and problem-solving abilities.
Ability to adapt to changing market conditions and trends.
Benefits
Healthy, happy employees make Zeno better, so we have programs that support physical, mental and financial wellness. Our culture and benefits are designed to promote flexibility, celebrate diversity and support work/life balance. We offer a variety of medical, dental and vision insurance with prescription plans, as well as short and long-term disability. Our Be Kind to Your Mind program focuses on mental health, providing a paid subscription to Headspace and access to mental health providers and other services through a best-in-class employee assistance program. Employees are encouraged to bring their authentic self to Zeno and participate in our employee resource groups which build communities for sharing and support. And while we love our work, we believe in the restorative power of time off with generous vacation, paid holidays and self-care time. Employees are supported in their pursuit of financial wellness with a 401(k) plan, pretax flexible spending accounts, tuition assistance, life insurance and free access to a certified financial coach. And our unique ZenoFit program provides a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy.