Director, Creator Marketing

About the role

We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. Consistent with this approach, we hire the best qualified candidates for all positions. Director, Creator Marketing (SAS) We’re looking for a Director, Creator Marketing to help lead our growing team in Los Angeles across integrated creator-led campaigns. This role serves as a senior partner and driver of both strategy and execution, owning workstreams, leading client conversations, and guiding teams to deliver smart, high-impact campaigns. Ideal candidates are confident client leaders, culturally fluent, and deeply embedded in the creator ecosystem. You bring fluency across platforms and creator tiers, can brief and negotiate with creators or agents, and thrive when working across cross-functional teams to bring creator-led programs to life with insight, cultural relevance, and operational excellence. We are particularly interested in candidates with experience working with major consumer brands, including CPG and QSR clients, who understand how creators can drive cultural relevance, product discovery, brand engagement, and consumer action. Experience developing creator programs for fast-moving, culturally driven brands with high volumes of social content and integrated marketing activity is highly valued.

Responsibilities

• Serve as a senior leader across creator-led workstreams, owning client relationships, driving strategy, and ensuring flawless execution.
• Build and maintain relationships with creators, talent agencies, and managers across all tiers of talent.
• Advise clients on platform trends, creator strategy, content formats, and KPIs that drive performance.
• Partner with internal teams (account, strategy, creative, production, analytics, paid) to ensure programs are integrated and strategically sound.
• Lead creator sourcing, briefing, contracting, and content feedback/approvals in partnership with junior and mid-level team members.
• Ensure proper measurement planning and contribute to recap storytelling that demonstrates campaign impact and ROI.
• Support new business and organic growth opportunities by identifying ways creator work can extend across clients.
• Mentor and manage team members, fostering development, setting goals, and guiding project prioritization.
• Lead or contribute to trend briefings, POVs, or internal workshops to inspire teams and elevate creator thinking across the agency.

Qualifications

• 6+ years of experience in creator marketing, influencer partnerships, talent representation, social content, or a related digital marketing field.
• 5+ years of experience working directly with creators, agents, and/or talent managers across verticals and tiers.
• Strong working knowledge of major social platforms (Instagram, TikTok, YouTube, etc.) and creator formats (video, livestream, static, branded content).
• Proven success developing and presenting creator strategy to clients, backed by platform, audience, or performance insights.
• Experience managing or mentoring junior and mid-level staff.
• Excellent written and verbal communication skills, including professional client communication and internal collaboration.
• Demonstrated success working across matrixed teams and managing complex