Director, Creator Growth
About the role
Tubi is seeking a Director, Creator Growth to own the strategy and execution of our scaled creator acquisition program: this role builds the systems that bring creators to Tubi at scale. You'll design acquisition processes, set the performance standards for the long-tail portfolio, and partner closely with our product team to remove friction from onboarding and content delivery. You'll also connect the scaled pipeline to the broader creator strategy, ensuring top-performing non-exclusive creators are identified and elevated for deeper partnership consideration. The ideal candidate has built creator or partner programs at scale, blends strategic thinking with operational rigor, and leads with data. This is a high-impact role at the center of Tubi's creator growth strategy.
Schedule
Hybrid role based in Los Angeles or New York, with regular in-office days required.
Responsibilities
- Own the strategy and execution for scaled creator acquisition, building the processes, systems, and partner relationships needed to grow the non-exclusive library to thousands of creators
- Establish KPIs and measurement standards for the scaled program, monitoring creator and content performance across the long-tail portfolio and using data to continuously refine acquisition criteria and partner tiers
- Partner closely with the product team to define and prioritize product requirements that reduce friction in creator onboarding, contracting, and content delivery at scale
- Coordinate with creator managers to ensure the scaled pipeline feeds the direct acquisition funnel and that top-performing non-exclusive creators are elevated for deeper partnership consideration
- Direct workstreams across cross-functional teams (Legal, Business Affairs, Content Operations, Marketing, Product), establishing shared tools, clear lanes, and operating processes that keep internal partners aligned
- Craft compelling communications on program performance and strategy for senior leadership, and own high-stakes partner and stakeholder communication across the portfolio
- Apply deep creator-economy expertise to steer bets across creators, partner types, and acquisition channels, and represent Tubi as a voice for creators at industry events
Requirements
- 10+ years of experience in the creator economy, digital media, streaming, or content partnerships
- Proven experience building and scaling creator, partner, or supply acquisition programs
- Strong data literacy, with experience establishing KPIs and using performance metrics to drive acquisition and portfolio strategy
- Track record of partnering with Product teams to shape tools, workflows, or self-serve platforms
- Excellent cross-functional leadership skills, with the ability to align stakeholders and remove blockers across teams
- People management experience, with a passion for developing talent
- Deep understanding of creator and digital content ecosystems (YouTube, TikTok, Instagram, and emerging platforms) and creator monetization models