Director, Creator Strategy
THE·TEAM · Brooklyn, NY · 1 mo ago
Business DevelopmentFull-time
We need to output HTML fragment only, with sections for headings where content exists. Use for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must not repeat job title as heading. No Job ID etc. Remove boilerplate: EEO etc. Also remove application instructions (none). Keep substantive info.
We need to parse the posting.
First paragraph: "THE·TEAM is proud to provide representation and marketing services..." That's about the company. Could be "About the role"? Actually "About the role" is typical heading for overview. But we have a "Job Summary" then "Job Overview". We need to decide sections.
We have content: Job Summary (description of role). Job Overview (list of duties). Then "What You'll Do" (list of qualifications/skills). Then "What We Offer" (benefits). Then salary range (Pay). Also schedule: "This is a full-time role that is hybrid in office 3x/week from either the LA or Dumbo, Brooklyn office." That's schedule info.
Thus we can create sections:
- About the role: maybe combine Job Summary and Job Overview? But we need to follow headings list. We can put "About the role" with a paragraph summarizing the role (Job Summary). Then "Responsibilities" with the list from Job Overview (Creative Brief Development etc). Then "Requirements" maybe from "What You'll Do"? Actually "What You'll Do" includes many bullet-like sentences describing required experience, skills, etc. Could be split into Requirements, Qualifications, Skills. But we need to avoid thin sections. We could combine into "Requirements" and "Skills". However we must only include sections when posting has real specific content. We have content.
Let's extract:
Job Summary paragraph: "THE·TEAM is a global marketing and talent management company where cultural expertise meets strategic excellence. Our Creator Marketing team pioneers innovative creator partnerships for some of the world's most recognizable brands. We're seeking a Director, Creator Strategist who understands how to unlock consumer insights, connect them with cultural and industry trends, and develop compelling strategies that drive impact in the creator economy. If you're someone who instinctively understands why certain creators capture audiences' attention, can predict emerging cultural movements, and can transform these insights into meaningful brand opportunities—this role is for you. This is a full-time role that is hybrid in office 3x/week from either the LA or Dumbo, Brooklyn office."
That includes schedule info; we could separate schedule later.
Job Overview bullet list (each line ends with period). It's a set of responsibilities:
- Creative Brief Development – Work collaboratively with the insights and analytics team, account and creative teams to distill the key information from consumer, category, culture and company into actionable insights for substantial client projects.
- Scoped Creator Strategy – Leads high-level, long-term creator strategy and vision, including campaign planning, creator archetype and tier identification.
- Business Development – Core contributor to new business response development; including preparation and delivery of pitches – particularly around strategic upfront and creative set-up– and the transition of new business wins to teams.
- Establish and Grow the Discipline at The Team – Develop the practice and approach to creator strategy at The Team. Identify and communicate ways to build and grow the team, the department and its processes and educate and develop talent.
- Keep the company on the Creator industry forefront – Identify opportunities for learning and sharing with our team, clients and prospects about platforms, innovation, trends, audience, culture (i.e. thought leadership, trend reports, workshops, etc.).
Then "What You'll Do" is a long list of qualifications/skills/experience. It reads like bullet points but not formatted as list. It includes many items: foundation in brand strategy, passion for internet culture, natural ability to spot emerging creators, can provide strategic POVs, experience in content creation..., understanding of macro/micro creator dynamics, 5-10 years experience..., agency experience..., ability to work independently..., ability to identify and define business problems..., proactive and curious..., have strong perspectives..., develop creative strategic solutions..., strong analytical..., impeccable communications..., proven collaborator..., demonstrated ability to be an effective leader..., self-motivated..., deep understanding of creator ecosystems..., strong POV on creator marketing best practices..., proven track record of trend forecasting..., ability to transform platform and creator performance data..., has strong perspectives about which brands are winning..., naturally stays on top of platform updates..., has a sixth sense for emerging cultural movements..., AI fluency- Comfort using AI-powered tools...
Thus we can treat this as "Requirements" or "Skills". Could split into Requirements (experience, years) and Skills (abilities). But to avoid many thin sections, maybe combine into one "Requirements" section containing all those bullet-like sentences as
for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must not repeat job title as heading. No Job ID etc. Remove boilerplate: EEO etc. Also remove application instructions (none). Keep substantive info.
We need to parse the posting.
First paragraph: "THE·TEAM is proud to provide representation and marketing services..." That's about the company. Could be "About the role"? Actually "About the role" is typical heading for overview. But we have a "Job Summary" then "Job Overview". We need to decide sections.
We have content: Job Summary (description of role). Job Overview (list of duties). Then "What You'll Do" (list of qualifications/skills). Then "What We Offer" (benefits). Then salary range (Pay). Also schedule: "This is a full-time role that is hybrid in office 3x/week from either the LA or Dumbo, Brooklyn office." That's schedule info.
Thus we can create sections:
- About the role: maybe combine Job Summary and Job Overview? But we need to follow headings list. We can put "About the role" with a paragraph summarizing the role (Job Summary). Then "Responsibilities" with the list from Job Overview (Creative Brief Development etc). Then "Requirements" maybe from "What You'll Do"? Actually "What You'll Do" includes many bullet-like sentences describing required experience, skills, etc. Could be split into Requirements, Qualifications, Skills. But we need to avoid thin sections. We could combine into "Requirements" and "Skills". However we must only include sections when posting has real specific content. We have content.
Let's extract:
Job Summary paragraph: "THE·TEAM is a global marketing and talent management company where cultural expertise meets strategic excellence. Our Creator Marketing team pioneers innovative creator partnerships for some of the world's most recognizable brands. We're seeking a Director, Creator Strategist who understands how to unlock consumer insights, connect them with cultural and industry trends, and develop compelling strategies that drive impact in the creator economy. If you're someone who instinctively understands why certain creators capture audiences' attention, can predict emerging cultural movements, and can transform these insights into meaningful brand opportunities—this role is for you. This is a full-time role that is hybrid in office 3x/week from either the LA or Dumbo, Brooklyn office."
That includes schedule info; we could separate schedule later.
Job Overview bullet list (each line ends with period). It's a set of responsibilities:
- Creative Brief Development – Work collaboratively with the insights and analytics team, account and creative teams to distill the key information from consumer, category, culture and company into actionable insights for substantial client projects.
- Scoped Creator Strategy – Leads high-level, long-term creator strategy and vision, including campaign planning, creator archetype and tier identification.
- Business Development – Core contributor to new business response development; including preparation and delivery of pitches – particularly around strategic upfront and creative set-up– and the transition of new business wins to teams.
- Establish and Grow the Discipline at The Team – Develop the practice and approach to creator strategy at The Team. Identify and communicate ways to build and grow the team, the department and its processes and educate and develop talent.
- Keep the company on the Creator industry forefront – Identify opportunities for learning and sharing with our team, clients and prospects about platforms, innovation, trends, audience, culture (i.e. thought leadership, trend reports, workshops, etc.).
Then "What You'll Do" is a long list of qualifications/skills/experience. It reads like bullet points but not formatted as list. It includes many items: foundation in brand strategy, passion for internet culture, natural ability to spot emerging creators, can provide strategic POVs, experience in content creation..., understanding of macro/micro creator dynamics, 5-10 years experience..., agency experience..., ability to work independently..., ability to identify and define business problems..., proactive and curious..., have strong perspectives..., develop creative strategic solutions..., strong analytical..., impeccable communications..., proven collaborator..., demonstrated ability to be an effective leader..., self-motivated..., deep understanding of creator ecosystems..., strong POV on creator marketing best practices..., proven track record of trend forecasting..., ability to transform platform and creator performance data..., has strong perspectives about which brands are winning..., naturally stays on top of platform updates..., has a sixth sense for emerging cultural movements..., AI fluency- Comfort using AI-powered tools...
Thus we can treat this as "Requirements" or "Skills". Could split into Requirements (experience, years) and Skills (abilities). But to avoid many thin sections, maybe combine into one "Requirements" section containing all those bullet-like sentences as - . That would be a substantive list.
Then "What We Offer" includes benefits: Professional Development, Generous Time Off, Parental Leave, Retirement Plan, Healthcare, Ancillary, Commuter Benefits. That's a list.
Then Pay: "Base salary range: $125 - $150k , plus bonus potential if applicable for role.Actual base salary is dependent on several factors including but not limited to; market dynamics, location and region, experience, specialized skills/training (education), level of responsibility, budgetary considerations, tenure at the company (for current employees), etc. The salary range listed is just one component of the total compensation package for employees. Compensation decisions are dependent on circumstances of each role."
We need a Pay section only if posting states them. Yes, they give base salary range. So we include Pay heading with paragraph(s). Should we include the note about actual base salary dependent etc. That's part of Pay.
Schedule: we have hybrid 3x/week from LA or Dumbo, Brooklyn office. That's schedule info. So we can have Schedule section with paragraph.
Now we must not include boilerplate like EEO statement at end. Remove that.
Also remove any duplicated lines.
Now produce HTML fragment: use
for each section heading, then content: either
for prose or
- for lists.
We need to decide which content is list vs prose.
Job Summary: could be a
under About the role.
Responsibilities: list from Job Overview: each bullet as
- .
Requirements/Skills: list from What You'll Do: each sentence as
- . Might be long but okay.
Benefits: list from What We Offer: each bullet as
- .
Pay:
with salary range paragraph.
Schedule:
with hybrid info.
We must not repeat job title as heading. No extra.
Now ensure we don't include empty sections.
Let's craft.
First, About the role: combine Job Summary paragraph (maybe exclude schedule line? but schedule is separate). We could keep schedule line in About the role? Better to move schedule to Schedule section. So About the role paragraph: "THE·TEAM is a global marketing and talent management company where cultural expertise meets strategic excellence. Our Creator Marketing team pioneers innovative creator partnerships for some of the world's most recognizable brands. We're seeking a Director, Creator Strategist who understands how to unlock consumer insights, connect them with cultural and industry trends, and develop compelling strategies that drive impact in the creator economy. If you're someone who instinctively understands why certain creators capture audiences' attention, can predict emerging cultural movements, and can transform these insights into meaningful brand opportunities—this role is for you."
That's good.
Responsibilities: list the five items.
Requirements/Skills: we need to decide heading. Could use "Requirements" for experience/years, and "Skills" for abilities. But to avoid many thin sections, maybe combine into "Requirements" and include all. However the list includes both experience and skills. Could still be under "Requirements". We'll use
Requirements
and list each item as - .
But we also have "Qualifications" and "Skills" headings available; we could split but risk thin sections. The instruction: "Prefer a few substantive sections over many thin ones." So better to have fewer sections. So we can have About the role, Responsibilities, Requirements, Benefits, Pay, Schedule. That's six sections.
Now Benefits: list items from What We Offer.
Pay: paragraph.
Schedule: paragraph.
Now ensure we don't include any filler like "commensurate with experience" etc. Not present.
Now produce HTML.
We need to ensure proper escaping of special characters like &, but it's plain text.
Let's draft.
About the role
...
Responsibilities - Creative Brief Development – Work collaboratively with the insights and analytics team, account and creative teams to distill the key information from consumer, category, culture and company into actionable insights for substantial client projects.
... etc.
Requirements - A foundation in brand strategy, mixing creative thinking and data-driven decision-making.
... etc.
We need to split the long "What You'll Do" paragraph into separate items. The original text is a series of sentences separated by periods. We'll split at each period that ends a sentence, but careful not to split abbreviations like "e.g."? There's "i.e." inside responsibilities but not in this section. In this section there is "AI fluency- Comfort using AI-powered tools..." maybe hyphen. We'll just split by periods followed by space and capital letter? Simpler: we can keep as one big but instruction says use
- for any list of duties/requirements/benefits. This is a list of requirements, so better to make list.
We'll manually split each sentence.
Let's extract sentences from "What You'll Do":
1. A foundation in brand strategy, mixing creative thinking and data-driven decision-making.
2. A passion for internet culture and active engagement with digital communities.
3. Natural ability to spot emerging creators and trends before they break.
4. Can provide strategic POVs on platform updates and industry shifts.
5. Experience in content creation, community management, or creator partnerships is a bonus.
6. Understanding of both macro and micro creator dynamics & when to tap different tiers of creators.
7. 5-10 years of experience in creator strategy, creator partnerships, digital strategy, or social-led brand strategy.
8. Agency experience, experience working with national/global brands especially in tech or QSR.
9. Ability to work independently, proactively identify opportunities and drive innovation.
10. Ability to identify and define business problems, issues, and demonstrate an intuitive ability to discern the most important areas of opportunity.
11. Proactive and curious with an ability to identify and mine potential data sources across the organization and industry.
12. Have strong perspectives on a brand’s consumer, category, business strategies and culture.
13. Develop creative strategic solutions that address the client’s business challenges/ goals.
14. Strong analytical, problem-solving, skills that can ultimately weave findings into a cohesive and compelling story.
15. Impeccable communications, presentation and listening skills.
16. A proven collaborator who is solution-oriented, organized and detail–oriented.
17. Demonstrated ability to be an effective leader in a cross-functional team environment.
18. Self-motivated, with an aptitude to function in a high-demand, performance-driven environment.
19. Deep understanding of creator ecosystems across all major platforms, including TikTok, Instagram, YouTube, and emerging spaces.
20. A strong POV on creator marketing best practices.
21. Proven track record of trend forecasting and cultural analysis that informs strategic recommendations.
22. Ability to transform platform and creator performance data into actionable insights.
23. Has strong perspectives about which brands are winning (and losing) in creator culture.
24. Naturally stays on top of platform updates and feature releases.
25. Has a sixth sense for emerging cultural movements and their impact on creator content.
26. AI fluency- Comfort using AI-powered tools to enhance strategic workstreams—such as research synthesis, insight development, brainstorming, and presentation development. Uses AI responsibly while applying human judgment to shape clear, client-ready strategy.
Note: some sentences have "&
for each section heading, then content: either
for prose or
- for lists.
We need to decide which content is list vs prose.
Job Summary: could be a
under About the role. Responsibilities: list from Job Overview: each bullet as
- . Requirements/Skills: list from What You'll Do: each sentence as
- . Might be long but okay. Benefits: list from What We Offer: each bullet as
- .
Pay:
with salary range paragraph. Schedule:
with hybrid info. We must not repeat job title as heading. No extra. Now ensure we don't include empty sections. Let's craft. First, About the role: combine Job Summary paragraph (maybe exclude schedule line? but schedule is separate). We could keep schedule line in About the role? Better to move schedule to Schedule section. So About the role paragraph: "THE·TEAM is a global marketing and talent management company where cultural expertise meets strategic excellence. Our Creator Marketing team pioneers innovative creator partnerships for some of the world's most recognizable brands. We're seeking a Director, Creator Strategist who understands how to unlock consumer insights, connect them with cultural and industry trends, and develop compelling strategies that drive impact in the creator economy. If you're someone who instinctively understands why certain creators capture audiences' attention, can predict emerging cultural movements, and can transform these insights into meaningful brand opportunities—this role is for you." That's good. Responsibilities: list the five items. Requirements/Skills: we need to decide heading. Could use "Requirements" for experience/years, and "Skills" for abilities. But to avoid many thin sections, maybe combine into "Requirements" and include all. However the list includes both experience and skills. Could still be under "Requirements". We'll use
Requirements
and list each item as - .
But we also have "Qualifications" and "Skills" headings available; we could split but risk thin sections. The instruction: "Prefer a few substantive sections over many thin ones." So better to have fewer sections. So we can have About the role, Responsibilities, Requirements, Benefits, Pay, Schedule. That's six sections.
Now Benefits: list items from What We Offer.
Pay: paragraph.
Schedule: paragraph.
Now ensure we don't include any filler like "commensurate with experience" etc. Not present.
Now produce HTML.
We need to ensure proper escaping of special characters like &, but it's plain text.
Let's draft.
About the role
...
Responsibilities- Creative Brief Development – Work collaboratively with the insights and analytics team, account and creative teams to distill the key information from consumer, category, culture and company into actionable insights for substantial client projects. ... etc. Requirements
- A foundation in brand strategy, mixing creative thinking and data-driven decision-making. ... etc. We need to split the long "What You'll Do" paragraph into separate items. The original text is a series of sentences separated by periods. We'll split at each period that ends a sentence, but careful not to split abbreviations like "e.g."? There's "i.e." inside responsibilities but not in this section. In this section there is "AI fluency- Comfort using AI-powered tools..." maybe hyphen. We'll just split by periods followed by space and capital letter? Simpler: we can keep as one big
- for any list of duties/requirements/benefits. This is a list of requirements, so better to make list. We'll manually split each sentence. Let's extract sentences from "What You'll Do": 1. A foundation in brand strategy, mixing creative thinking and data-driven decision-making. 2. A passion for internet culture and active engagement with digital communities. 3. Natural ability to spot emerging creators and trends before they break. 4. Can provide strategic POVs on platform updates and industry shifts. 5. Experience in content creation, community management, or creator partnerships is a bonus. 6. Understanding of both macro and micro creator dynamics & when to tap different tiers of creators. 7. 5-10 years of experience in creator strategy, creator partnerships, digital strategy, or social-led brand strategy. 8. Agency experience, experience working with national/global brands especially in tech or QSR. 9. Ability to work independently, proactively identify opportunities and drive innovation. 10. Ability to identify and define business problems, issues, and demonstrate an intuitive ability to discern the most important areas of opportunity. 11. Proactive and curious with an ability to identify and mine potential data sources across the organization and industry. 12. Have strong perspectives on a brand’s consumer, category, business strategies and culture. 13. Develop creative strategic solutions that address the client’s business challenges/ goals. 14. Strong analytical, problem-solving, skills that can ultimately weave findings into a cohesive and compelling story. 15. Impeccable communications, presentation and listening skills. 16. A proven collaborator who is solution-oriented, organized and detail–oriented. 17. Demonstrated ability to be an effective leader in a cross-functional team environment. 18. Self-motivated, with an aptitude to function in a high-demand, performance-driven environment. 19. Deep understanding of creator ecosystems across all major platforms, including TikTok, Instagram, YouTube, and emerging spaces. 20. A strong POV on creator marketing best practices. 21. Proven track record of trend forecasting and cultural analysis that informs strategic recommendations. 22. Ability to transform platform and creator performance data into actionable insights. 23. Has strong perspectives about which brands are winning (and losing) in creator culture. 24. Naturally stays on top of platform updates and feature releases. 25. Has a sixth sense for emerging cultural movements and their impact on creator content. 26. AI fluency- Comfort using AI-powered tools to enhance strategic workstreams—such as research synthesis, insight development, brainstorming, and presentation development. Uses AI responsibly while applying human judgment to shape clear, client-ready strategy. Note: some sentences have "&
but instruction says use