Senior Director, Creator Strategy

Join ShopMy - Powering the Future of Digital Marketing ShopMy is transforming e-commerce by building the infrastructure for human-led curation at scale. We help brands run performance-driven creator programs while enabling top creators to monetize their influence and partner directly with the brands they love—driving discovery through trusted tastemakers and authentic recommendations. ShopMy recently became a unicorn, raising at a $1.5B valuation with backing from Bessemer Venture Partners, Avenir Growth Capital, and Bain Capital Ventures. At ShopMy, you're building the future of human-led commerce for the world's best brands, tastemakers, and shoppers. You move fast and see immediate impact in your work, alongside accomplished teammates who are driven by helping find the world's best things. If you’re excited to help shape the future of curated commerce at the intersection of technology, culture, and taste, we’d love to meet you. Senior Director, Creator Strategy Role Overview The Senior Director, Creator Strategy will own how ShopMy manages its growing base of creators below the top tier, from first earn through established, repeat performance. This role designs and runs the operating model for that base: how creators are segmented, what level of touch each segment gets, the standardized workflows behind every stage, and the metrics that show whether our effort is going to the right places. You'll work closely with Creator leadership on shared standards and handoffs, so creator management runs as one connected system. You will continuously tune the model so every creator gets the right amount of attention at the right time, and ShopMy gets the most out of every hour its teams spend on creators. Key Responsibilities Own the creator management strategy, operating model, performance and teams for creators below the top tierDefine segmentation and tiering, including criteria for moving between segments and into the top tierSet the engagement standard for each segment: how much touch, through which channels (1:1, 1:many or product-led), by whom and toward what goalKeep testing and tuning the model: track return on effort by segment, rebalance coverage when the data calls for it, and cut motions that aren't workingOwn capacity planning for the teams serving this base, including coverage ratios and when to add headcount or automateBuild the metrics, dashboards and accountability model for this segmentPartner closely with Creator GM to align standards, tier criteria and a consistent handoff processPartner with Product, Data and Marketing to turn manual workflows into tooling and improve lifecycle programsBuild and scale a high-performing team and the operating rhythm around it What Success Looks Like A clear, documented management model exists for every segment you own, and each team knows who they own, what good management looks like and how it's measuredEffort matches potential: high-potential creators get focused attention, and the broader base is served well through scaled and automated programsA creator's experience is consistent and doesn't depend on which team or person they work withThe model is actively tuned, not set once. Coverage decisions are reviewed regularly and backed by dataA steady, growing pipeline of creators moving from first earn to habit and into the top tierYou run several pilots at once, move quickly and know what to scale and what to killA well-structured, accountable team that consistently hits its funnel targets What You Bring 10+ years in creator, talent, customer or partner management, lifecycle strategy or GTM operations, including leading leaders (managers of managers)A track record of building segmentation and coverage models that mix high-touch, scaled and tech-touch motionsDeep comfort with data: you define the metrics, read the funnel and make resourcing decisions from itExperience building playbooks and processes that teams actually adoptStrong cross-functional influence, especially with Product and DataA background in the creator economy, talent management, influencer marketing or affiliate is strongly preferred In compliance with New York Pay Transparency Law, the salary range for this position is as shown. We note that salary information as a general guideline only, actual compensation may vary from posting based on the offer for this role, including the scope and responsibilities of the position, relevant work experience, key skills, education, training and business considerations. New York Pay Range $160,000 - $250,000 USD The provided salary range is base salary, exclusive of bonus potential or commission, and is a good faith estimate of cash compensation. ShopMy is flexible pending candidate's experience and how our business needs evolve throughout the search. Every employee of ShopMy receives equity on top of cash compensation! Benefits & Perks ShopMy invests in more than compensation. We support your health, your growth, and your life outside of work. Equity in ShopMy - Every employee is an owner; all roles receive equityMonetize Your Influence - Every employee builds and grows their own ShopMy page401(k) with Company Match - 3% employer contribution, fully vestedHealthcare Coverage - Medical, dental & vision benefits, including a 100% employer-paid medical option and dependent coverageMental Health Support and More - We offer employees and their dependents virtual mental health support, urgent care, and primary care visits at no costFlexible PTO - Take the time you need, including your birthday off13 Company Holidays14 Weeks of Paid Parental LeaveRemote-First Culture with an NYC HQ - Some teams may have different location requirementsWorkplace & Wellness Stipends - Support for wellness, home office needs, and a Wellhub membershipDisability & Life Insurance - 100% employer-paidHealth Care FSA/HSAAnnual Company OffsiteQuarterly Team Co-Locations