Jobs · Information Technology · New York

Director, Creative Solutions

Betches Media · New York, United States · 1 mo ago
HybridInformation Technology$130k–$150k/yrFull-time
We need to output HTML fragment with sections: About Us? Actually "About Us" is a section heading? The instruction: use

for section headings (e.g. The posting includes "About Us", "Description", "Roles & Responsibilities", "Qualifications", "Compensation", "Learn more about our culture and perks", "Our DEI+ Commitment". We need to include sections only when posting has real specific content. We must not repeat job title as heading. Also we should not include Job ID etc. We need to preserve all substantive info, remove boilerplate like cookie/navigation/legal/EEO etc. There's no such boilerplate in the provided text except maybe "Learn more about our culture and perks" is a heading but content after is about DEI+ Commitment. Actually after "Learn more about our culture and perks" there is a paragraph about DEI+ Commitment. So we could treat "Our DEI+ Commitment" as a heading with content. We need to decide which sections to include: About Us, Description (maybe we can combine?), Roles & Responsibilities, Qualifications, Compensation, DEI+ Commitment. Possibly also "Learn more about our culture and perks" but that seems just a lead-in to DEI+ Commitment; we could treat DEI+ Commitment as the section. We must not create Pay/Schedule/Benefits sections unless posting actually states them. Compensation is present with salary range, so we include a Compensation section. We must not include filler like "commensurate with experience". Not present. We need to use

for each section heading. Use
  • for any list of duties/requirements/benefits. Use

    for prose. We need to preserve all substantive information. So we need to convert bullet-like lines into lists. Let's parse the content. About Us: "Betches Media is the ultimate digital media and lifestyle destination for women. As a pioneer in the humor and entertainment space, we’ve built a powerful platform that connects with over 250M fans across social media, podcasts, web, events, and e-commerce. Our funny, honest, and candid approach resonates with women globally, creating a one-of-a-kind community. Now as a part of LBG Media, Betches is in an exciting new chapter, leveraging the global reach and innovation of our parent company to push the boundaries of creative media. This is your opportunity to be at the forefront of shaping the future of Betches Media and propel the brand through its next phase of growth." That's prose; we can put in

    . Description: "Betches Media is seeking a Director, Creative Solutions to serve as a team lead for integrated marketing efforts in the pre-sale process. The role will be responsible for managing members of the Creative Solutions marketing team, which owns the pre-sale process: from briefing and creative ideation to strategic planning and deck building. You’ll collaborate closely with Sales, Branded Content & Video, Sales Planning, Editorial, and more to engineer cross-platform brand partnership campaigns across digital, social, and experiential that are endemic to Betches while also satisfying client goals. In addition to individual mentorship and team management, you’ll also contribute individually to the pre-sale process. As a Creative Solutions leader, you’ll own current and future strategies and visions for brand partnership programming. The ideal candidate is autonomous, self-motivated, collaborative, and solutions-oriented. You have a strong ability to tell compelling narratives, shape brand identity, influence cross-departmentally, and things as a bigger picture. You deeply understand the digital media landscape. This role reports directly to the VP, Creative Director." We can keep as prose. Roles & Responsibilities: List of bullet points (some lines start with verbs). Let's extract each line: - Lead strategic and creative brand vision for Betches - Manage members of the Creative Solutions marketing team - Own the development and evolution of marketing materials - Navigate an 80/20 split of responsibilities, roughly 80% individual contributor to 20% manager - Work alongside all Sales teams to conceptualize and deliver winning proposals rooted in social, digital, vodcast, and experiential activations that are both engaging for audiences and impactful for clients (and their KPIs) - Effectively manage a high volume of inbound and proactive RFPs with large budgets - Expertly design and convey campaign ideas through custom content presentations - Collaborate with Sales to answer RFPs and co-pitch in meetings to effectively deliver Betches Media and LBG best-in-class sponsorship opportunities - Partner with all Sales teams to develop go-to-market brand strategies, while helping to forecast revenue & brand growth potential - Partner with Branded Content & Video to develop new ideas for custom content programs and series, as well as package existing organic editorial content to bring in new partners and drive repeat business - Write and create materials in the Betches Media and LBG brand voices - Assist with pricing and packaging opportunities - Showcase Betches Media and LBG potential to outside audience, talent, and clients - Innovate creative marketing approaches to drive Betches Media and LBG across all digital and event initiatives We'll put each as

  • inside
      . Qualifications: List of bullet points (some lines). Let's extract: - 7+ years experience working in marketing for a digital publisher, media company, agency, or similar company - 7+ years experience with the pre-sale process, creating client programming for paid digital & event proposals - Strong leadership and communication skills, with a comfort communicating at the C-suite level - Strong design, storytelling, and creative strategy experience - Google Suite, PowerPoint, and Canva (Adobe Suite experience a plus) - Ability to translate client KPIs into actionable campaign strategies - Familiarity with and strong enthusiasm for entire the Betches Media and LBG brands - Ability to thrive in a startup environment—highly motivated with an entrepreneurial spirit - Excellent written and verbal communication skills, along with ability to conduct formal pitch presentations & one-on-one meetings - Strong communication skills, with the ability to effectively navigate through ambiguity and complexities related to client/agency structure - Fluency in the language of digital media: impressions, CTR, CPMs, eCPMs, engagements, etc. - Fluency in the language of online measurement: uniques, pageviews, visits, etc. - Comfort presenting to and communicating with clients - Agility and ability to work both independently and cross-functionally - Strong organizational and analytical skills - Quick, creative thinking & ideation mindset with a passion for social media and branded content - Bachelor’s degree from an accredited college or university We'll put each as
    • . Compensation: "The expected annual base salary for this role is $130,000 - $150,000. Years of experience, skills, and other factors such as location are considered when determining the salary offered. Total compensation and offer package will include the following perks below. Learn more about our culture and perks" We have salary range and mention perks but not listed. We should not create Benefits section unless perks listed. There's no explicit list of perks. So we just include the compensation prose. Could also include a note about perks but not list them. We'll keep as

      . DEI+ Commitment: Paragraph: "At Betches, we are committed to building a diverse and inclusive workplace that empowers talent from many different backgrounds, experiences, and identities. We believe that true creativity and knowledge emerge when diversity and inclusion are fully embraced. We strive to create a workforce that reflects the diversity of our clients and our communities, recognizing that our journey towards excellence is ongoing. Together, we aim to foster an environment where everyone can contribute to and benefit from our shared success." We'll put as

      under heading

      Our DEI+ Commitment

      . We should not include "Learn more about our culture and perks" as heading because it's just a lead-in; we already have DEI+ Commitment. Now produce HTML fragment: series of

      and content. We must not wrap in or . Just output the fragment. Let's craft:

      About Us

      ...

      Description

      ...

      Roles & Responsibilities

      • ...
      • ...

      Qualifications

        ...

      Compensation

      ...

      Our DEI+ Commitment

      ...

      Check for any duplicated lines: In Qualifications there is "Strong communication skills, with the ability to effectively navigate through ambiguity and complexities related to client/agency structure" and also earlier "Strong leadership and communication skills, with a comfort communicating at the C-suite level" and "Excellent written and verbal communication skills, along with ability to conduct formal pitch presentations & one-on-one meetings". Keep all. Now ensure we didn't miss any substantive info: The "About Us" includes mention of LBG Media etc. Good. Check "Description": includes "This role reports directly to the VP, Creative Director." Good. Check "Roles & Responsibilities": includes all bullet points. Check "Qualifications": includes all bullet points. Check "Compensation": includes salary range and note about perks. Check "DEI+ Commitment": includes paragraph. Now ensure we didn't include any boilerplate like cookie/navigation/legal/EEO etc. Not present. Now output. Be careful with HTML escaping: The text includes apostrophes, ampersands, etc. Should we escape? Usually we can keep as is; but & may need to be escaped as &. The text includes "&" in "Betches Media and LBG". Also "C-suite". Also "etc." includes periods. The ampersand should be escaped. Also there is "80/20". That's fine. Also "C-suite" includes hyphen. Also "etc." includes periods. We need to escape & as &. Also maybe "<" and ">" not present. We'll replace & with &. Let's go through each section and replace &. About Us: No &. Description: Contains "Betches Media and LBG". So "Betches Media & LBG". Also "VP, Creative Director" no &. Also "cross-platform". fine. Roles & Responsibilities: Several lines contain "Betches Media and LBG". Need to escape &. - "Work alongside all Sales teams to conceptualize and deliver winning proposals rooted in social, digital, vodcast, and experiential activations that are both engaging for audiences and impactful for clients (and their KPIs)" no &. - "Effectively manage a high volume of inbound and proactive RFPs with large budgets" no &. - "Expertly design and convey campaign ideas through custom content presentations" no &. - "Collaborate with Sales to answer RFPs and co-pitch in meetings to effectively deliver Betches Media and LBG best-in-class sponsorship opportunities" => Betches Media & LBG. - "Partner with all Sales teams to develop go-to-market brand strategies, while helping to forecast revenue & brand growth potential" => revenue & brand. - "Partner with Branded Content & Video to develop new ideas for custom content programs and series, as well as package existing organic editorial content to bring in new partners and drive repeat business" => Branded Content & Video. - "Write and create materials in the Betches Media and LBG brand voices" => Betches Media & LBG. - "Assist with pricing and packaging opportunities" no &. - "Showcase Betches Media and LBG potential to outside audience, talent, and clients" => Betches Media & LBG. - "Innovate creative marketing approaches to drive Betches Media and LBG across all digital and event initiatives" => Betches Media & LBG. Qualifications: Several &. - "Google Suite, PowerPoint, and Canva (Adobe Suite experience a plus)" no

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