Director, Creative Social Media

About the Role

This is a rebuild, reimagine, and relaunch role at Bath & Body Works, a beloved, category-defining consumer brand known for fragrance, home, and personal care. We are evolving from a traditional mall retailer into a modern brand beacon with cultural relevance, emotional resonance, and digital-first storytelling at its core. As a Director-level Creative Leader, you will own and elevate our social ecosystem, reporting directly to the SVP of Creative Marketing. You will shape the future voice, look, and energy of the brand across social platforms, inspiring both an internal creative team and a global customer base.

Responsibilities

• Lead the Creative Vision for Social: Define and evolve the creative strategy across all social channels, ensuring alignment with the broader brand transformation. Translate brand pillars into compelling, culturally fluent social storytelling. Balance aspiration with accessibility—driving both brand heat and commercial performance.
• Be a Change Agent: Question legacy thinking and introduce new ways of working, crafting, and collaborating. Act as a catalyst for cultural shift—internally and externally. Bring outside-in inspiration from fashion, beauty, culture, design, and digital innovation.
• Own the Social Ecosystem & Agency Partnerships: Oversee creative output across platforms (e.g., Instagram, TikTok, YouTube, emerging channels). Serve as the primary creative point of contact for external agencies, production partners, and creators. Brief, review, and elevate agency work—ensuring it meets brand standards, business objectives, and creative excellence. Partner closely with Social Strategy, Marketing, Product, PR, and E-Commerce teams to deliver integrated campaigns. Know when to employ agencies for scale and specialization, and when to build internally.
• Drive Relevance & Results: Use insights, trends, and performance data to inform creative direction without losing instinct. Ensure content feels current, intentional, and emotionally engaging. Champion storytelling that builds community, loyalty, and brand love—not just likes.

Requirements

• 10+ years of creative experience, with significant leadership at the Director level or above.
• Proven experience leading social creative at scale for a well-known brand, with a portfolio that demonstrates brand-building, not just content-making.
• Comfortable partnering with and leading external agencies; prior agency experience or extensive client-side agency management required.
• Demonstrated success driving brand evolution through social-first creative; a strategic problem solver with strong taste, editorial judgment, and cultural proficiency.
• Comfortable navigating ambiguity and transformation, equally adept at concepting big ideas and guiding day-to-day execution.
• Strong understanding of social platforms, formats, and creator ecosystems.
• Ability to articulate creative vision clearly to senior leadership, with hands-on experience briefing, managing, and elevating creative agencies.
• Experienced people manager who has successfully built and led creative teams through development, coaching, and mentorship of an in-house multi-disciplinary team.
• Passion for fragrance, home, beauty, or lifestyle categories is a plus.

Qualifications

• Bachelor’s degree or equivalent experience.

Core Competencies

• Lead with Curiosity & Humility
• Build High Performing Teams for Today & Tomorrow
• Influence & Inspire with Vision & Purpose
• Observe, Engage & Connect
• Strive to Achieve Operational Excellence
• Deliver Business Results

Benefits

• Robust medical, pharmacy, dental, and vision coverage, plus access to an onsite wellness center and pharmacy at the Columbus, OH home office.
• 401k with company match and Associate Stock Purchase with discount.
• No-cost mental health and wellbeing support through the Employee Assistance Program (EAP).
• Paid time off, paid parental leave, and access to family and lifestyle programs, including family-building benefits, childcare discounts, and home, auto, and pet insurance.
• Tuition reimbursement and scholarship opportunities for post-secondary education programs.
• 40% merchandise discount and gratis.