Creative Director – Social Media & Content

Ideal Candidate Profile

The ideal candidate has a strong background in social media marketing, preferably within television, entertainment, film, media, or related industries. Previous leadership experience managing campaigns and cross-functional teams is essential. The ability to step into the role quickly with minimal ramp-up time is important given the temporary nature of the assignment. Experience with influencer marketing strategy and execution is required. The candidate should be a creative thinker who can balance strategy with hands-on execution, a collaborative team player with a positive, low-ego approach, and capable of wearing multiple hats in a "roll up your sleeves" environment. Comfort with FX-style content and programming, as well as limited travel, is expected.

Responsibilities

• Act as a highly creative lead shaping the network’s social media campaigns, collaborating with the Vice President of Social Media & Content.
• Oversee social media creative development, publishing, and community management for an assigned set of original programming.
• Manage all elements published on each assigned show’s social accounts, including developing creative briefs, concepts, and final creative output.
• Work with internal stakeholders and external vendors to develop campaigns addressing every stage of a show’s lifecycle, establishing tone and voice for each show’s social media accounts, and ensuring deliverables meet network standards.
• Develop creative social media campaigns aligned with the brand’s strategic goals.
• Oversee and provide direction at off-site social media marketing shoots, collaborating with Marketing Production on all elements.
• Attend off-site marketing events, including red carpet premieres, junkets, or promotional events, ensuring high-level content capture.
• Lead influencer campaigns, including creative strategy, influencer identification and vetting, rate negotiation, creative collaboration, and ensuring proper posting of materials.
• Create presentations for senior stakeholders, external partners, and show talent.
• Act as a key stakeholder on paid media campaigns, collaborating with media planning and strategy teams to develop plans, provide feedback on targeting, and ensure deliverables meet standards and deadlines.
• Monitor social media analytics tools to ensure engagement and community growth goals are met through in-season and off-season campaigns.
• Direct community management for assigned shows, ensuring content is published on schedule and copywriting aligns with network guidelines and show tone.
• Collaborate with the Director of Social Media & Content Operations to create timelines and set internal deadlines.
• Develop engagement and retention plans for all social media channels and ensure account security, claiming, and setup.

Qualifications

• Minimum 5 years of digital and/or social media marketing experience at or above the manager level.
• College degree preferred but not required.
• Strong creative instincts and judgment.
• Excellent writing ability and an eye for creating great content.
• Deep knowledge of social media trends and the culture surrounding established and emerging platforms.
• Avid user of social networking sites like TikTok and Instagram, with a solid understanding of current platform features and an eye toward new developments.
• Strong computer skills, including proficiency with Mac, PC, iOS, Android, and web-based applications and services.
• Passion for emerging technologies and services.