Director, Creative Services - Mark & Graham

Responsibilities

• Lead the digital creative team, overseeing daily deliverables across site, email, paid marketing, and other digital channels.
• Partner closely with cross-functional teams to understand project priorities, team bandwidth, and individual skill sets to ensure work is resourced and executed effectively.
• Lead and coach the team on larger strategic initiatives, including seasonal site strategy, campaign look and feel, content hierarchy, and marketing cadence.
• Oversee the broader creative vision and execution of photography in partnership with the Photo Art Director and Senior Photo Manager, including opportunities to efficiently scale video capture on set.
• Partner with marketing and cross-functional leads to concept seasonal campaign strategies across channels.
• Partner with the Senior Content Manager on seasonal storytelling, ensuring narrative direction cascades across creative briefs, asset development, copy, and channel execution.
• Oversee the execution of site strategies, seasonal campaigns, and key marketing initiatives from concept through final delivery.
• Manage and lead approvals for all creative output, from seasonal concepting to final execution, including brand collaborations.
• Ensure brand consistency across all customer touchpoints, while continuing to evolve layouts, systems, and creative direction to strengthen brand standards.
• Collaborate with department leads to guide creative execution across digital, social, brand partnerships, influencer content, and other emerging channels.
• Oversee the creative production calendar and timelines in partnership with creative leads, ensuring priorities are clear and deadlines are met.
• Manage creative team resourcing, identifying efficiencies, flagging concerns early, and bringing a solutions-oriented approach to workload planning.
• Partner with the brand SVP to guide the evolution of the brand voice, visual identity, and overall creative expression.
• Partner with cross-functional teams to scale Airtable as the team’s project management tool and lead adoption of EDAM as the brand asset management system.
• Lead broader adoption of AI-enabled tools across creative functions to drive day-to-day efficiencies and create capacity for larger strategic projects.
• Manage, mentor, and develop direct reports, including the digital design team, Senior Content Manager, Photo Art Director, and Senior Photo Manager; partner with brand SVP on long term growth and scale of Creative team.
• Partner with brand SVP and Senior Photo Manager to manage seasonal photo budgets and develop annual budget for executive approval.

Requirements

• 6–8+ years of design and creative leadership experience, preferably within retail, digital agencies, media companies, or consumer brands.
• Experience leading creative teams across digital design, content, photography, and/or campaign development.
• Strong portfolio showcasing retail-focused 360 campaign work, including digital, editorial, photography, social, and video.
• Strong understanding of digital design best practices across e-commerce, email, paid marketing, and social channels.
• Experience providing creative direction for photography and video; on-set experience preferred.
• Proficiency in Adobe Creative Suite, Figma, and relevant digital design tools, with the ability to coach and guide team members.
• Strong understanding of creative operations, workflow management, and production timelines; Airtable experience a plus.
• Experience with digital asset management systems; EDAM or similar DAM experience a plus.
• Ability to manage multiple priorities in a fast-paced, deadline-driven retail environment.
• Strong people leadership skills, including the ability to motivate, develop, and provide clear direction to a creative team.
• Collaborative mindset with the ability to build strong partnerships across merchandising, marketing, photo, copy, social, and leadership teams.
• Ability to give and receive thoughtful creative feedback while maintaining strong standards for brand quality and execution.
• Comfort with decision-making, prioritization, and calculated creative risk-taking.
• Curiosity and adaptability around emerging creative tools and technologies, including AI-enabled tools that support concept development, content creation, and workflow efficiency.

Qualifications

• Education: Bachelor's degree in Graphic Design, Visual Arts, Marketing, Communications, or related field.
• Experience: 6–8+ years of design and creative leadership experience, preferably within retail, digital agencies, media companies, or consumer brands.
• Portfolio: Strong portfolio showcasing retail-focused 360 campaign work, including digital, editorial, photography, social, and video.
• Skills: Proficiency in Adobe Creative Suite, Figma, and relevant digital design tools; strong understanding of digital design best practices across e-commerce, email, paid marketing, and social channels; experience providing creative direction for photography and video; on-set experience preferred; strong understanding of creative operations, workflow management, and production timelines; Airtable experience a plus; experience with digital asset management systems; EDAM or similar DAM experience a plus.
• Leadership: Strong people leadership skills, including the ability to motivate, develop, and provide clear direction to a creative team; collaborative mindset with the ability to build strong partnerships across merchandising, marketing, photo, copy, social, and leadership teams; ability to give and receive thoughtful creative feedback while maintaining strong standards for brand quality and execution; comfort with decision-making, prioritization, and calculated creative risk-taking; curiosity and adaptability around emerging creative tools and technologies, including AI-enabled tools that support concept development, content creation, and workflow efficiency.

Skills

• Adobe Creative Suite
• Figma
• Strong understanding of digital design best practices
• Experience providing creative direction for photography and video
• On-set experience preferred
• Strong understanding of creative operations, workflow management, and production timelines
• Airtable experience
• Experience with digital asset management systems
• EDAM or similar DAM experience

Benefits

Benefits include a generous discount on all WSI brands, a 401(k) plan and other investment opportunities, paid vacations, holidays, and time off to volunteer, health benefits, dental and vision insurance, including same-sex domestic partner benefits, tax-free commuter benefits, a wellness program that supports your physical, financial and emotional health, continued learning opportunities through WSI University, cross-brand and cross-function career opportunities, and resources for self-development.