Director, Corporate Marketing

Key Responsibilities

• Define and lead a forward-looking marketing strategy aligned to portfolio growth and performance.
• Translate consumer insights and retail trends into scalable, integrated marketing platforms.
• Drive annual and seasonal planning in partnership with Corporate Marketing and Executive Leadership.
• Strengthen Westfield’s position as a premier destination through experience-led campaigns and innovation.
• Oversee national and local campaigns, tentpole events, and experiential programs that drive traffic and revenue.
• Elevate promotional initiatives, including Gift With Purchase programs, into strategic growth platforms.
• Ensure seamless execution across digital, social, on-property, and retailer channels while maintaining high creative standards.
• Develop persuasive, executive-level pitch decks and strategic narratives for leadership, retailers, and partners.
• Serve as a visible brand ambassador, representing the U.S. portfolio in retailer meetings, industry forums, and partnership discussions.
• Lead external conversations with credibility, strengthening retailer relationships and expanding collaboration opportunities.
• Elevate storytelling and thought leadership to reinforce Westfield’s premium positioning.
• Establish KPIs that directly connect marketing initiatives to traffic, sales, and engagement.
• Lead portfolio-level performance analysis and executive reporting.
• Translate data into actionable insights and growth recommendations informed by competitive benchmarks.
• Partner with Leasing, Digital, and Operations to align strategy with business priorities and ensure disciplined execution.
• Build strong retailer partnerships to drive co-investment and program impact.
• Mentor and elevate marketing talent, fostering accountability and innovation.

What You Bring

• 8+ years of progressive marketing leadership in retail, experiential, destination, or real estate environments.
• Proven success delivering integrated strategies and ROI-positive campaigns at scale.
• Strong financial and analytical acumen with executive-level presentation skills.
• Deep understanding of digital and performance marketing ecosystems.
• Executive presence with the ability to influence cross-functionally and externally.
• An inspiring, accountable, and growth-oriented leadership style.

Why This Role Matters

This role shapes how Westfield shows up in the market — directly impacting portfolio performance, retailer success, and brand perception. The right leader will drive measurable growth while defining the future of destination retail marketing in the U.S.

Location

Century City, Los Angeles

Employment Type

Full-Time

Department

Corporate Marketing

Reporting To

Vice President, Corporate Marketing

Salary Range

$147,000 - $165,000 + Discretionary Bonus

What Is Important To Us

Unibail-Rodamco-Westfield (URW) is driven by an entrepreneurial foundation of talented and ambitious employees who embrace change, strive for innovation, and know when to venture into uncharted terrain. Teams within URW are collaborative and thrive by working together to seize opportunity and solve challenges. Employees receive mentorship and guidance while being empowered to drive their initiatives, embracing their individuality and unique backgrounds. URW's flagship destinations are interwoven into the community fabric, and we give employees the power to be impactful in their work and lead meaningful change in our communities through volunteering, DE&I programming and leading ESG efforts. URW is an innovator and trend setter in experiential entertainment and is making bold moves to be a brand that creates inspiring consumer experiences in-person and digitally. Breaking beyond conventional beliefs, URW is surprising and delighting customers by reinventing being together and creating memorable moments. Our company purpose – to Reinvent Being Together – is about reimagining how individuals and communities come together, socialize, and enjoy dynamic experiences alongside one another in entirely new ways. We are at our best when we are TOGETHER safely and joyfully.

Unibail-Rodamco-Westfield is an equal opportunity employer that embraces diversity of backgrounds, perspectives, experience, and skills. We believe that diversity plays an important part in the success of our business, and we are committed to creating an environment which respects, values, celebrates and makes the most of people’s differences. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, and other legally protected characteristics.