Director, Content Marketing

About Tenable

Tenable® is the Exposure Management company. Over 40,000 organizations around the globe rely on Tenable to understand and reduce cyber risk. Our global employees support 65 percent of the Fortune 500, 50 percent of the Global 2000, and large government agencies.

At Tenable, we work together to build and innovate best-in-class cybersecurity solutions for our customers while creating a culture of belonging, respect, and excellence. As part of our #OneTenable team, you can expect to partner with talented and passionate people in the industry and have the support and resources you need to do work that truly matters.

About the Role

Tenable is seeking an experienced Director of Content Marketing who will act as the architect of our content strategy, ensuring our thought leadership and marketing assets are strategic and differentiated. Your mission is to bring clarity, consistency, and authority to our messaging, positioning Tenable as the undisputed leader in exposure management, winning the trust of the CISO, and empowering the practitioner.

The ideal candidate will bring cybersecurity experience and a journalistic approach to developing content that engages and informs technical B2B audiences. This leader will transform proprietary research, executive expertise, and customer insights into compelling market narratives, sitting at the intersection of Corporate Communications, Tenable Research, Product Marketing, and Revenue Marketing.

Reporting to the Vice President of Corporate Communications, the Director will lead the content marketing team, combining strategic planning with hands-on writing and editorial leadership.

Responsibilities

• Strategic Leadership & GEO Transformation:
  • Lead programmatic growth by maintaining and expanding Tenable’s leadership position through the global Exposure Management Leadership Council.
  • Nurture and support Tenable’s CISO relationships, coordinate regular discussions, peer-to-peer engagement, and translate insights into original reports and content.
  • Partner with Tenable Research to influence the research calendar and pillar initiatives that support thought leadership, competitive differentiation, and customer engagement.
• Champion SEO/GEO (Generative Engine Optimization):
  • Implement a GEO-first approach to all external marketing content, ensuring visibility, authority, and citation potential across AI-powered answer engines and traditional search.
• Utilize AI as a Content Marketing Accelerator:
  • Implement and manage AI-enabled content workflows to drive efficiency, scalability, and quality.
• Content Strategy & Execution:
  • Own the editorial framework, championing Tenable’s editorial voice across thought leadership materials.
  • Manage the editorial calendar, blog strategy, and writing style guide to ensure a cohesive, high-quality narrative.
  • Generate and edit blog copy, especially for rapid response on highly technical cybersecurity topics.
  • Drive multi-format excellence by directing the creation of high-impact content, including research reports, SEO/GEO-optimized web pages, video scripts, and derivative content mapped to the buyer journey.
• Stakeholder & Operational Management:
  • Serve as a trusted advisor to key stakeholders in Corporate Communications, Product Marketing, Product Management, Research, Web, Creative, and Revenue Marketing.
  • Translate business priorities into actionable content initiatives within a matrixed environment.
  • Monitor, report, and analyze content KPIs—including organic visibility, engagement, and pipeline contribution—to refine strategies and demonstrate business impact.

Requirements

• Experience: 8-10+ years in content marketing, corporate marketing, or journalism, with at least 5+ years of leadership experience at an enterprise-scale organization. Must have experience managing a team and demonstrated ability to write high-quality, technical content across platforms.
• GEO/AEO Expertise: Fluency in the emerging AI search landscape, understanding how LLMs and answer engines consume content and how to optimize for them.
• Strategic & Operational Balance: Ability to act as both a visionary leader and a hands-on contributor, defining high-level content frameworks while editing or writing high-priority assets.
• Stakeholder Influence: Proven track record of operating in a highly matrixed environment, securing buy-in from senior leadership, and driving collaboration across diverse teams (PMM, Legal, Sales, Research).
• Brand Voice Champion: Demonstrated experience protecting editorial brand voice and standards, with a sharp eye for quality and the ability to coach writers. AP Style preferred.
• Education: Bachelor’s degree in marketing, communications, journalism, English, or a related field.

Pay

US Pay Range: $163,000—$217,666.67 USD. Compensation for the role will depend on the candidate's qualifications, skills, competencies, location, and experience, and may fall outside of the range shown. Employees are also eligible for variable compensation in addition to base pay (commission for sales roles, bonus for non-sales roles).

Benefits

• Medical, dental, vision, disability, and life insurance.
• 401(k) retirement savings with company match.
• Employee stock purchase plan.
• Employee referral program.
• Flexible spending accounts.
• Employee Assistance Program (EAP).
• Education assistance.
• Parental leave.
• Paid time off (PTO) and company-paid holidays.
• Health and wellness events.
• Community programs.