Director, Content Analytics

About the role

The Director, Content Analytics & Insights sits on the NBC/Bravo Cross-Platform Analytics team within NBCU Media Group Decision Sciences. This leader oversees content performance and forecasting for entertainment series across NBC and Bravo, including linear and Peacock performance. The role acts as a strategic authority on content and audience intelligence, managing a high-performing team responsible for delivering actionable insights, scalable analytical frameworks, and self-service data solutions for a wide range of NBCU stakeholders and clients. The position partners closely with Content Programming, Scheduling, Marketing, Ad Sales/Finance, Communications, and Strategy while integrating with other groups across Decision Sciences to translate first- and third-party Nielsen data into clear recommendations that inform business decision-making.

Responsibilities

• Develop deep expertise for NBC Entertainment and Bravo content performance and audiences across linear and Peacock, serving as a trusted thought partner to senior stakeholders across Programming, Scheduling, Comms/PR, Strategy, Marketing, and Finance
• Leverage Nielsen data and first-party data to create impactful cross-platform insights with the ability to translate different methodologies, a variety of linear/streaming KPIs and complex analyses into clear, compelling written/verbal narratives and internal presentations tailored to diverse audiences, including senior creative executives and external partners
• Develop and oversee linear ratings forecasts and audience projections, leveraging historical performance, marketplace trends, and viewing behaviors to deliver actionable guidance for Ad Sales, Finance, and Scheduling stakeholders
• Partner closely with Consumer Insights to shape research agendas and deliver integrated, holistic perspectives on content performance and audience engagement via comprehensive End of Season reports
• Translate audience data to provide strategic consultation and research support to Programming, Marketing, Finance, and Strategy stakeholders (often through ad-hoc and urgent requests), helping inform decisions related to content development, scheduling, promotion, audience growth, and franchise expansion
• Identify emerging audience trends and changes in viewing behavior across the broader linear and streaming landscape, proactively surfacing competitive intel, implications and strategic opportunities for NBCUniversal's entertainment portfolio
• Collaborate with Operations & Technology teams to oversee the data requirements, design, development, and ongoing maintenance of data products that enable scalable, self-service access to insights across NBCU
• Own projects end-to-end, from framing and planning through execution and delivery, ensuring outputs are timely, accurate and aligned with business objectives
• Champion data democratization, performance storytelling, and data-driven decision-making across the organization
• Harness AI solutions to accelerate analysis, surface patterns and trends, and deepen actionable insight
• Lead, develop, and mentor a high-performing, high-output analytics team while fostering an inclusive, collaborative, and equitable culture within NBCUniversal

Qualifications

Basic Qualifications

• 8+ years of experience in the media and entertainment industry, with a strong track record of working with large, complex datasets (Nielsen and first-party) and advanced analytical tools
• Expertise in Nielsen measurement methodology, data and reporting systems (NPower, NNTV) with experience running complex segmentation analyses for both linear/traditional and streaming content/platforms
• Proven ability to communicate effectively, confidently, and persuasively with stakeholders at all levels, especially executive leadership, and comfort presenting and speaking extemporaneously in senior forums
• Strong working knowledge of the streaming/media landscape and a love and appreciation for great unscripted and scripted content
• Strategic, outcome-oriented thinker with the ability to derive insights, conclusions, and recommendations from ambiguous or unstructured data from disparate sources
• Demonstrated ability to leverage AI tools and capabilities to enhance workflows, including automating repetitive work, synthesizing large and disparate datasets to surface themes, and identifying patterns and trends more quickly
• Highly collaborative leader with strong intellectual curiosity, accountability, detail-oriented mindset, and the ability to drive projects of varying scope with clarity and purpose
• Bachelor's degree in a relevant quantitative or analytical field required
• Advanced proficiency in Excel, PowerPoint, SQL and Tableau

Desired Characteristics

• Experience supervising entry-level and mid-career employees

Schedule

Hybrid: This position currently requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.

Benefits

Eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.

Pay

Salary range: $130,000 - $200,000 (bonus and long-term incentive eligible).