Director, Consumer Relations

Essential Duties and Responsibilities

• Identify, research, and engage prospective corporate partners across consumer health, skincare, wellness, personal care, apparel, beauty, and related non-pharmaceutical sectors.
• Develop and maintain a robust pipeline of prospective Seal of Recognition and consumer partnership opportunities.
• Support the full partnership lifecycle, including outreach, proposal development, contracting support, renewals, stewardship, and ongoing relationship management.
• Manage a portfolio of active corporate relationships, ensuring partner value is maximized and commitments are fulfilled effectively and efficiently.
• Build and strengthen relationships with manufacturers, brands, retailers, and industry stakeholders aligned with NPF’s mission and patient community needs.

Seal of Recognition Program Growth & Strategy

• Lead day-to-day management and growth initiatives for the Seal of Recognition program.
• Identify opportunities to expand the program into new product categories and consumer market segments.
• Collaborate cross-functionally to enhance program visibility, value proposition, participant experience, and revenue growth.
• Support development of marketing, educational, and promotional strategies that increase awareness and engagement with the Seal of Recognition program.
• Monitor industry trends, product innovation, and consumer health market activity to identify emerging opportunities for program expansion.

Consumer Partnership Development

• Support the development of strategic consumer-facing partnerships and campaigns that align with NPF’s mission and organizational priorities.
• Collaborate with internal teams to develop partnership opportunities that drive patient education, awareness, engagement, and revenue diversification.
• Aid in creating customized partnership proposals and activation opportunities tailored to partner objectives and organizational goals.

Strategic Support & Collaboration

• Collaborate closely with the Vice President, Corporate Relations to support strategic planning, forecasting, and partnership pipeline development.
• Work cross-functionally with marketing, patient navigation, research, and communications teams to align partnership opportunities with organizational initiatives.
• Represent NPF professionally in meetings, conferences, trade shows, and industry events as appropriate.