Director, Consumer Communications

Job Summary

Rakuten is seeking a Director of Consumer Communications to lead the development and execution of a global, integrated communications strategy.

Key Responsibilities

• Serve as a senior communications advisor to internal stakeholders and executive leadership.
• Lead the development and execution of a cohesive global consumer communications strategy.
• Partner with cross-functional leaders to refine Rakuten’s messaging and narrative framework.
• Identify innovative and culturally relevant ways to tell Rakuten’s story.
• Create high-quality written content and define and evolve measurement frameworks.
• Support crisis communications and reputation management.

Minimum Requirements

• Proven experience leading global communications programs and managing multiple external PR agencies.
• Strong experience overseeing agency strategy, performance, and relationships.
• Highly creative storyteller with a track record of generating newsworthy ideas and securing impactful media coverage.
• Exceptional written, verbal, and interpersonal communication skills.
• Strong project management skills, with the ability to manage multiple initiatives simultaneously.

Qualifications

• 10–15 years of relevant experience, ideally across both agency and in-house roles at high-growth companies.
• Demonstrated experience managing global or multi-regional communications programs.
• Experience in fashion, retail, ecommerce, or consumer technology strongly preferred.