Director, Consumer IBD Marketing

About the role

The Director, Consumer IBD Marketing will be a champion of Takeda’s culture and values while leading the consumer marketing strategy development and tactical execution. The role is responsible for ensuring a highly impactful and cohesive patient engagement strategy across channels. The role focuses on crafting and executing brand messaging, and campaign development, with significant involvement in TV/CTV advertising. The Director also champions patient-centric initiatives, such as patient ambassador programs, to ensure the authentic patient voice shapes all marketing efforts.

Responsibilities

• Lead strategic development and tactical execution of the consumer promotional strategy, ensuring alignment with HCP brand initiatives.
• Oversee the creation and implementation of consumer messaging that are highly strategic and powerful across all channels—including significant responsibility in TV/CTV ad and promotional materials development.
• Identify critical moments and barriers in the patient journey, designing content and programs to overcome these barriers.
• Manage agency relationships and significant media/OPEX budgets, ensuring efficient investment and measurable impact.
• Drive excellence across omnichannel execution areas, including CRM, patient journey design, and website strategy.
• Translate brand objectives into data-driven, full-funnel media strategies that engage patients throughout their journey.
• Partner with Analytics & Insights team to distill insights, validate business opportunities, and optimize marketing mix, balancing investment and monitoring return on investment (ROI) of individual tactics.
• Build branding guidelines and core claims documentation to support consistency and excellence in execution across all channels.
• Guide development of staff members in marketing expertise, organizational awareness and exposure, and career development.
• Manage OPEX budget efficiently, ensuring optimal allocation of resources for maximum impact and co-manage Agency of Record relationship.

Requirements

• Bachelor’s degree
• 10+ years of marketing or related function, including pharma marketing experience with people management experience.
• Deep understanding of patient journeys, communication channels, and tactic design.
• Extensive experience in marketing strategy and tactic planning with an ability to communicate ideas to internal partners and external agencies.
• Experience in leveraging data and analytics to distill insights and drive data-based decision making.
• Consumer marketing experience with experience in media, including digital marketing, with the ideal candidate having broadcast and media planning experience.
• Demonstrated leadership traits with an ability to mentor team members, collaborate effectively, and positively influence decisions.
• Strategic Planning and Implementation – Ability to develop an overall marketing strategy and oversee the implementation of the strategy.
• People Development – Ability to assess strengths and development areas of staff members, provide suggestions for development, and drive accountability.
• Budgeting – Ability to create and maintain an accurate OPEX budget.

Qualifications

• Desired:
• MBA
• Experience in IBD therapeutic area
• Deep understanding of how to create an impactful omni-channel ecosystem