Director, Consumer IBD Marketing

About The Role

The Director, Consumer IBD Marketing will lead the consumer marketing strategy development and tactical execution, ensuring a highly impactful and cohesive patient engagement strategy across channels. They will craft and execute brand messaging, campaign development, and significantly involve in TV/CTV advertising. Additionally, they will champion patient-centric initiatives like patient ambassador programs to ensure the authentic patient voice shapes all marketing efforts.

Responsibilities

• Lead strategic development and tactical execution of the consumer promotional strategy, aligning with HCP brand initiatives.
• Oversee the creation and implementation of consumer messaging across all channels, including significant responsibility in TV/CTV ad and promotional materials development.
• Identify critical moments and barriers in the patient journey, designing content and programs to overcome these barriers.
• Manage agency relationships and significant media/OPEX budgets, ensuring efficient investment and measurable impact.
• Drive excellence across omnichannel execution areas, including CRM, patient journey design, and website strategy.
• Translate brand objectives into data-driven, full-funnel media strategies engaging patients throughout their journey.
• Partner with Analytics & Insights team to distill insights, validate business opportunities, and optimize marketing mix, balancing investment and ROI of individual tactics.
• Guide development of branding guidelines and core claims documentation to support consistency and excellence in execution across all channels.
• Manage OPEX budget efficiently, ensuring optimal allocation of resources for maximum impact and co-manage Agency of Record relationship.

Requirements

• Bachelor’s degree
• 10+ years of marketing or related function, including pharma marketing experience with people management experience
• Deep understanding of patient journeys, communication channels, and tactic design
• Extensive experience in marketing strategy and tactic planning with an ability to communicate ideas to internal partners and external agencies
• Experience in leveraging data and analytics to distill insights and drive data-based decision making
• Consumer marketing experience with experience in media, including digital marketing, with the ideal candidate having broadcast and media planning experience
• Demonstrated leadership traits with an ability to mentor team members, collaborate effectively, and positively influence decisions
• Strategic Planning and Implementation – Ability to develop an overall marketing strategy and oversee the implementation of the strategy
• People Development – Ability to assess strengths and development areas of staff members, provide suggestions for development, and drive accountability
• Budgeting – Ability to create and maintain an accurate OPEX budget

Desired

• MBA
• Experience in IBD therapeutic area
• Deep understanding of how to create an impactful omni-channel ecosystem

More About Us

At Takeda, we transform patient care through the development of novel specialty pharmaceuticals and best-in-class patient support programs. We are committed to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam-era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state, and local laws. We foster an inclusive, collaborative workplace where our teams are united by an unwavering commitment to deliver better health and a brighter future for people around the world.

Certified as a Global Top Employer

Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We provide a range of benefits including:

• U.S. based employees may be eligible for short-term and/or long-term incentives.
• Medical, dental, and vision insurance.
• A 401(k) plan and company match.
• Short-term and long-term disability coverage.
• Basic life insurance.
• A tuition reimbursement program.
• Paid volunteer time off.
• Company holidays.
• Well-being benefits.

EEO Statement

Takeda is proud of its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam-era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state, and local laws. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment.