Senior Product Manager, IBD Consumer Marketing

About the role

The Senior Product Manager, IBD Consumer Marketing is responsible for overseeing, building, and integrating marketing assets across the patient ecosystem for Crohn's and UC. This role supports the strategy and execution of patient-centric campaigns and messaging that are highly strategic and powerful across all channels. The role requires collaboration with cross-functional partners to enhance the patient experience.

Responsibilities

• Support the strategy and execution of patient-centric campaigns and messaging that are highly strategic and powerful across all channels.
• Ensure that all consumer campaigns and messages are seamlessly designed and are aligned with the overall brand strategy as well as HCP brand initiatives.
• Develop creative briefs and oversee execution of messaging & strategy.
• Partner with Insights & Analytics to leverage patient insights across market research and analytics initiatives.
• Develop and navigate promotional assets through the medical, legal and regulatory review and approval process.
• Manage agencies, holding them accountable to Takeda USBU policies, standards, timelines and budgets.
• Lead key workstreams coming out of Brand Planning from ideation to execution, including measuring and evaluating performance.

Requirements

• A Bachelor’s Degree
• 5+ years experience with increasing responsibilities in sales, marketing or related function
• A team player that is readily willing to help other strategic marketers in a fast-paced environment
• Results-driven mindset with a high level of ownership, urgency, and resilience, consistently delivering on commitments while navigating obstacles and evolving business needs.
• Ability to manage multiple priorities, processes, timelines, and expectations of multiple stakeholder groups.
• Ability to clearly and succinctly communicate (verbally/written) ideas to internal partners and external agencies
• Ability to lead without authority and influence cross-functional teams and drive alignment across key stakeholders on projects

Qualifications

• Experience in marketing or sales positions at a commercial pharmaceutical organization
• Experience in the therapeutic area
• The ideal candidate will be skilled not only in marketing but also in using AI tools to drive efficiency and innovation

Skills

• Strong communication and collaboration skills
• Ability to manage multiple priorities and timelines
• Experience with medical, legal, and regulatory processes
• Project management and leadership experience
• Experience with AI tools and technologies

Benefits

Takeda offers competitive compensation and comprehensive benefits, including:

• Base Salary Range: $137,000.00 - $215,270.00
• Short-term and long-term incentives
• Medical, dental, and vision insurance
• 401(k) plan and company match
• Short-term and long-term disability coverage
• Basic life insurance
• Tuition reimbursement program
• Paid volunteer time off
• Company holidays
• Well-being benefits

Pay

The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.

Schedule

Full-time position with potential for travel up to 15%.