Director, Consumer Connections

Role Responsibilities

The Director, Consumer Connections is responsible for developing and leading integrated marketing and consumer connection strategies that drive brand growth through culture, creativity, media, and consumer engagement.

This role serves as both a strategic business partner and capability leader. They help shape brand growth strategies, establish best practices across the Consumer Connections organization, and help build the capabilities, processes, and ways of working needed to deliver modern, consumer-first marketing.

The ideal candidate is equally comfortable shaping longterm strategy, leading change, and translating vision into actionable plans that teams can execute with excellence.

Qualifications

• 10+ years of experience in integrated marketing, media, consumer strategy, brand marketing, consumer engagement, or related disciplines.
• Experience leading integrated marketing programs across paid, social, creator, partnership, content, and owned channels.
• Demonstrated success building culturally relevant programs that drive measurable business outcomes.
• Strong understanding of modern media planning, audience strategy, measurement, and performance optimization.
• Experience leading cross-functional teams and influencing senior stakeholders in matrixed organizations.
• Experience managing agencies and external partners.

Key Skills And Attributes

• Systems thinker with deep experience in one or more media or digital disciplines and a demonstrated track record connecting strategy, media, culture, creators, content, and commerce into integrated marketing programs that drive growth.
• Change agent with a track record of driving transformation and capability building.
• Comfortable moving between strategic planning and execution, translating complex strategies into clear priorities, actionable plans, and successful outcomes.
• Curious learner with strong commercial acumen and passion for emerging consumer behaviors, culture, technology, and AI.

Pay

Salary Range: $175,000-$200,000, along with an annual bonus, 401K match, profit sharing, and medical and wellness benefits. The salary range is commensurate with the candidate's location, experience, and skillset. The range will vary if outside of the Chicago location.