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Jobs · Marketing · Pennsylvania

Director, Community Marketing

Bentley Systems · Exton, PA · 5 days ago
HybridMarketingFull-time

Position Summary

Bentley is seeking a strategic, creative, and dynamic community marketing leader to help shape and execute the next evolution of our community experience.

Responsibilities

  • Translate Bentley’s community vision into a clear strategy, roadmap, and operating rhythm.

  • Develop a deep understanding of Bentley users, developers, and technical audiences, including where they already engage across Bentley-owned spaces, external communities, technical forums, practitioner networks, industry groups, peer communities, events, and in-person spaces.

  • Shape a connected community ecosystem that brings together the Communities Hub, user groups, developer programs, peer engagement, community-led content, in-person activations, and advocacy pathways.

  • Partner with the social media team to identify community-relevant social spaces and determine how Bentley can participate in ways that are credible, useful, and aligned to the broader social strategy.

  • Position the Communities Hub as a trusted front door where users can discover content, access resources, engage with Bentley, connect with peers, and participate in relevant programs.

  • Build a top-to-middle funnel community approach that supports discovery, education, engagement, peer connection, and long-term relationship building.

  • Serve as the corporate marketing point person for developer community engagement, partnering across product, developer relations and technical teams.

  • Scale and connect developer-focused initiatives such as DevDays, hackathons, technical community programs, and community hub experiences.

  • Work cross-functionally to improve the developer journey within Bentley and ensure technical audiences have clearer pathways to resources, programs, content, and connection.

  • Explore how AI can improve community discovery, onboarding, personalization, content recommendations, peer connection, support pathways, and insight generation.

  • Ensure Bentley’s community approach reflects where the company is going as a platform company in a world increasingly shaped by AI and open ecosystems.

  • Develop the strategy and execution plan for community-led programs across the Communities Hub, user groups, digital engagement, peer connection, meetups, and selective in-person activations.

  • Create a more connected model across community programs so they feel intentional, valuable, and aligned to broader customer engagement goals.

  • Lead and develop a small, high-impact team responsible for community programming, platform experience, and user group engagement.

  • Operate as a player-coach, setting clear priorities and standards while guiding the team toward strong execution.

  • Use community insights, feedback, and engagement patterns to inform programming, communications, product engagement, and future investment.

Qualifications

  • 10+ years of experience in community, community marketing, developer community, digital engagement, platform strategy, customer engagement, or related roles.

  • Proven experience building, scaling, or evolving community ecosystems across owned platforms, external communities, technical forums, user networks, events, and peer-led spaces.

  • Experience partnering with social, content, product, developer relations, and advocacy teams to engage audiences across both owned and external community touchpoints.

  • Experience in a platform, SaaS, developer, open ecosystem, open-source, startup, or scale-up environment is a plus.

  • Experience supporting developer or technical audience engagement through programs such as hackathons, DevDays, meetups, technical communities, user groups, or community platforms.

  • Experience using or exploring AI to improve community, digital engagement, content discovery, personalization, support, insights, or scalable user journeys.

  • Comfortable operating in build-mode: able to bring structure to ambiguity, move quickly, make thoughtful decisions with imperfect information, and refine as the strategy evolves.

  • Strong strategic operator who can take a broader vision, make it sharper, and translate it into a practical plan the team can execute.

  • Creative and outside-the-box thinker who brings fresh ideas while still creating focus and operational clarity.

  • Strong people leader who can coach a small team, set direction, and build momentum in a fast-moving, matrixed environment.

  • Strong communication and influence skills, with the ability to bring stakeholders along and make community feel strategically important.

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