Director of Customer Marketing & Community

About the role

Assort Health is hiring our first Director, Customer Marketing & Community to build the engine that turns customer success into company growth.

You'll build trusted relationships with our customers and transform their success into compelling stories, executive advocates, reference programs, peer communities, customer speakers, and other strategic proof points that help us win new business.

Responsibilities

• Build the operating system behind customer advocacy.
• Identify champions, cultivate executive relationships, coordinate advocacy requests across Sales and Marketing, and develop scalable programs that make it easy for customers to share their success stories.
• Initiate and scale Assort's peer communities, Customer Advisory Board, and other engagement programs.
• Partner with cross-functional teams to recruit participants, design exceptional experiences, strengthen customer relationships, and facilitate meaningful conversations that support both customer advocacy and Product Marketing's understanding of customer needs.
• Build and scale Assort's customer speaker bureau and high-profile engagements.
• Programmatize how Assort captures and tells ROI stories that come out of these relationships.
• Ensure customer proof is embedded across every go-to-market motion, from our website, sales materials, and ABM campaigns to product launches, events, PR, and executive communications.
• Treat AI as core infrastructure for this role.

Qualifications

• 7–10 years in customer marketing, customer advocacy, customer success, community, field marketing, product marketing, or a related B2B discipline.
• Healthcare, healthtech, or another complex enterprise software environment preferred.
• Experience building customer advocacy, customer marketing, executive engagement, community, or customer success programs that deepen customer relationships and create measurable business impact.
• Comfortable creating strategy, defining processes, and scaling initiatives like customer advisory boards, executive communities, advocacy programs, speaker bureaus, or reference programs.
• Excellent written and verbal communication skills, with the ability to develop compelling customer narratives, write strategic briefs, interview executives, and collaborate with creative partners to produce exceptional customer stories.
• Ability to recognize meaningful customer trends and collaborate with Product Marketing to ensure customer feedback and advocacy programs inform broader go-to-market and product strategy.
• Excellent judgment and customer empathy. Understand that customer trust is a long-term asset to be cultivated, not a short-term lever to be pulled.
• Ability to influence without authority. Lead cross-functional initiatives across Sales, Product Marketing, Customer Success, Brand & Communications, Growth Marketing, Events & Field Marketing, and Executive Leadership, bringing diverse stakeholders together around shared customer goals.