Community Marketing Director

Responsibilities

• Cultivate and maintain strong relationships with community organizations, referral sources, and partners that generate referrals and support admissions growth.
• Represent the facility at targeted community events, professional gatherings, and outreach opportunities, serving as a visible ambassador of our services and values.
• Plan, facilitate, and execute at least two targeted community events per month to enhance engagement and strengthen referral networks.
• Analyze referral and admission trends to develop strategic weekly outreach plans and monthly sales and marketing goals.
• Lead and coordinate monthly support groups aligned with facility specialty programs to enhance community education and engagement.
• Develop, draft, and execute a comprehensive monthly community marketing and business plan in collaboration with the Admissions Director.
• Identify and coordinate advertising and promotional opportunities that enhance visibility of facility services and community presence.
• Lead initiatives that showcase facility services, resident experiences, testimonials, and satisfaction across social media platforms.
• Maintain an active, professional LinkedIn presence that represents the facility and strengthens professional referral networks.
• Follow up consistently with prospective clients and applicants to support engagement and conversion throughout the decision-making process.
• Participate in evening and weekend community events as needed to support outreach and engagement efforts.

Qualifications

• Minimum of 2+ years of experience in Admissions, Business Development, or a related healthcare marketing role within long-term care or a similar setting.
• College degree preferred.
• Sales experience, particularly in healthcare services, products, or pharmaceuticals, is strongly preferred.
• Familiarity with long-term care and/or healthcare services highly beneficial.
• Previous healthcare community relations experience preferred.
• Strong sense of urgency, self-motivation, and goal-oriented mindset.
• Able to work flexible hours, as marketing and admissions responsibilities may require.
• Excellent communication, relationship-building, and organizational skills.

Benefits

• Tuition reimbursement
• Employee referral bonus
• Health, vision, and dental benefits
• 401(k) with match
• Company-sponsored life insurance
• Employee assistance program (EAP) resources