Director, Commercial Omnichannel Orchestration and AI
Position Summary
The Director of Commercial Omnichannel Orchestration, and AI will lead the strategy, execution, and continuous improvement of AI-enabled commercial analytics and omnichannel engagement capabilities across the organization.
Primary Responsibilities
Lead the design and evolution of HCP and, where applicable, patient omnichannel engagement strategies across personal and non-personal channels
Drive orchestration of customer journeys, content deployment, and channel optimization using data-driven insights
Partner with Marketing, Field Force, and Commercial Operations teams to improve personalization, timing, and effectiveness of customer engagement
Define and lead the commercial AI and advanced analytics roadmap aligned to brand strategy, launch priorities, and in-market optimization
Identify, prioritize, and scale high-value use cases across segmentation, targeting, omnichannel optimization, next-best-action, forecasting, customer engagement, and sales effectiveness
Translate business questions into actionable analytics frameworks, models, dashboards, and decision tools in collaboration with the Commercial Operations Team
Build and operationalize AI-enabled next-best-action/next-best-message capabilities to support field teams, brand teams, and omnichannel execution
Embed decision intelligence into commercial workflows so recommendations are actionable, repeatable, and easy to use
Develop monitoring, feedback loops, and continuous improvement processes to refine models and improve adoption over time
Deliver executive-ready reporting and insight generation on omnichannel performance, ROI, engagement effectiveness, and business outcomes
Create standardized dashboards and readouts to support brand planning, business reviews, and investment decisions
Establish clear success metrics and accountability across channels, tactics, and customer segments
Lead test-and-learn measurement to improve promotional effectiveness and optimize spend
Act as the strategic bridge between Commercial, Marketing, Field Force, IT, Commercial Operations, and external partners
Lead and influence in a matrixed environment, aligning stakeholders on priorities, roadmap, and execution
Manage vendor relationships and ensure external partners deliver against scope, timelines, and quality expectations
Support integration across key data sources such as CRM, digital engagement, claims, specialty pharmacy, payer, field activity, and third-party commercial data
Ensure data quality, governance, privacy, consent, and compliance requirements are built into processes and solutions
Deliver executive-ready reporting and insight generation on omnichannel performance, ROI, engagement effectiveness, and business outcomes
Create standardized dashboards and readouts to support brand planning, business reviews, and investment decisions
Establish clear success metrics and accountability across channels, tactics, and customer segments
Lead test-and-learn measurement to improve promotional effectiveness and optimize spend
Act as the strategic bridge between Commercial, Marketing, Field Force, IT, Commercial Operations, and external partners
Lead and influence in a matrixed environment, aligning stakeholders on priorities, roadmap, and execution
Manage vendor relationships and ensure external partners deliver against scope, timelines, and quality expectations
Support integration across key data sources such as CRM, digital engagement, claims, specialty pharmacy, payer, field activity, and third-party commercial data
Ensure data quality, governance, privacy, consent, and compliance requirements are built into processes and solutions
Deliver executive-ready reporting and insight generation on omnichannel performance, ROI, engagement effectiveness, and business outcomes
Create standardized dashboards and readouts to support brand planning, business reviews, and investment decisions
Establish clear success metrics and accountability across channels, tactics, and customer segments
Lead test-and-learn measurement to improve promotional effectiveness and optimize spend
Act as the strategic bridge between Commercial, Marketing, Field Force, IT, Commercial Operations, and external partners
Lead and influence in a matrixed environment, aligning stakeholders on priorities, roadmap, and execution
Manage vendor relationships and ensure external partners deliver against scope, timelines, and quality expectations
Support integration across key data sources such as CRM, digital engagement, claims, specialty pharmacy, payer, field activity, and third-party commercial data
Ensure data quality, governance, privacy, consent, and compliance requirements are built into processes and solutions
Deliver executive-ready reporting and insight generation on omnichannel performance, ROI, engagement effectiveness, and business outcomes
Create standardized dashboards and readouts to support brand planning, business reviews, and investment decisions
Establish clear success metrics and accountability across channels, tactics, and customer segments
Lead test-and-learn measurement to improve promotional effectiveness and optimize spend
Act as the strategic bridge between Commercial, Marketing, Field Force, IT, Commercial Operations, and external partners
Lead and influence in a matrixed environment, aligning stakeholders on priorities, roadmap, and execution
Manage vendor relationships and ensure external partners deliver against scope, timelines, and quality expectations
Support integration across key data sources such as CRM, digital engagement, claims, specialty pharmacy, payer, field activity, and third-party commercial data
Ensure data quality, governance, privacy, consent, and compliance requirements are built into processes and solutions
Deliver executive-ready reporting and insight generation on omnichannel performance, ROI, engagement effectiveness, and business outcomes
Create standardized dashboards and readouts to support brand planning, business reviews, and investment decisions
Establish clear success metrics and accountability across channels, tactics, and customer segments
Lead test-and-learn measurement to improve promotional effectiveness and optimize spend
Act as the strategic bridge between Commercial, Marketing, Field Force, IT, Commercial Operations, and external partners
Lead and influence in a matrixed environment, aligning stakeholders on priorities, roadmap, and execution
Manage vendor relationships and ensure external partners deliver against scope, timelines, and quality expectations
Support integration across key data sources such as CRM, digital engagement, claims, specialty pharmacy, payer, field activity, and third-party commercial data
Ensure data quality, governance, privacy, consent, and compliance requirements are built into processes and solutions
Deliver executive-ready reporting and insight generation on omnichannel performance, ROI, engagement effectiveness, and business outcomes
Create standardized dashboards and readouts to support brand planning, business reviews, and investment decisions
Establish clear success metrics and accountability across channels, tactics, and customer segments
Lead test-and-learn measurement to improve promotional effectiveness and optimize spend
Act as the strategic bridge between Commercial, Marketing, Field Force, IT, Commercial Operations, and external partners
Lead and influence in a matrixed environment, aligning stakeholders on priorities, roadmap, and execution
Manage vendor relationships and ensure external partners deliver against scope, timelines, and quality expectations
Support integration across key data sources such as CRM, digital engagement, claims, specialty pharmacy, payer, field activity, and third-party commercial data
Ensure data quality, governance, privacy, consent, and compliance requirements are built into processes and solutions
Deliver executive-ready reporting and insight generation on omnichannel performance, ROI, engagement effectiveness, and business outcomes
Create standardized dashboards and readouts to support brand planning, business reviews, and investment decisions
Establish clear success metrics and accountability across channels, tactics, and customer segments
Lead test-and-learn measurement to improve promotional effectiveness and optimize spend
Act as the strategic bridge between Commercial, Marketing, Field Force, IT, Commercial Operations, and external partners
Lead and influence in a matrixed environment, aligning stakeholders on priorities, roadmap, and execution
Manage vendor relationships and ensure external partners deliver against scope, timelines, and quality expectations
Support integration across key data sources such as CRM, digital engagement, claims, specialty pharmacy, payer, field activity, and third-party commercial data
Ensure data quality, governance, privacy, consent, and compliance requirements are built into processes and solutions
Deliver executive-ready reporting and insight generation on omnichannel performance, ROI, engagement effectiveness, and business outcomes
Create standardized dashboards and readouts to support brand planning, business reviews, and investment decisions
Establish clear success metrics and accountability across channels, tactics, and customer segments
Lead test-and-learn measurement to improve promotional effectiveness and optimize spend
Act as the strategic bridge between Commercial, Marketing, Field Force, IT, Commercial Operations, and external partners
Lead and influence in a matrixed environment, aligning stakeholders on priorities, roadmap, and execution
Manage vendor relationships and ensure external partners deliver against scope, timelines, and quality expectations
Support integration across key data sources such as CRM, digital engagement, claims, specialty pharmacy, payer, field activity, and third-party commercial data
Ensure data quality, governance, privacy, consent, and compliance requirements are built into processes and solutions
Deliver executive-ready reporting and insight generation on omnichannel performance, ROI, engagement effectiveness, and business outcomes
Create standardized dashboards and readouts to support brand planning, business reviews, and investment decisions
Establish clear success metrics and accountability across channels, tactics, and customer segments
Lead test-and-learn measurement to improve promotional effectiveness and optimize spend
Act as the strategic bridge between Commercial, Marketing, Field Force, IT, Commercial Operations, and external partners
Lead and influence in a matrixed environment, aligning stakeholders on priorities, roadmap, and execution
Manage vendor relationships and ensure external partners deliver against scope, timelines, and quality expectations
Support integration across key data sources such as CRM, digital engagement, claims, specialty pharmacy, payer, field activity, and third-party commercial data
Ensure data quality, governance, privacy, consent, and compliance requirements are built into processes and solutions