Director, Commerce Strategy & Client Partnerships

Client Leadership & Strategy

Serve as the senior strategic advisor to key clients across Amazon, Walmart, Target, Instacart, and other marketplaces and retail media networks, as well as Meta, Google, TikTok, and additional paid media channels.

Led integrated commerce strategies that connect retail readiness, marketplace operations, paid media, organic search visibility, and creative performance to drive revenue growth and market share.

Develop and present marketplace growth plans, annual strategies, media recommendations, retail event plans, and executive business reviews.

Guide clients on Vendor Central and Seller Central best practices, including catalog management, merchandising, promotions, content strategy, and inventory considerations.

Partner with commerce, media, and creative teams to optimize PDPs, Brand Stores, A+ Content, and creative assets for discoverability, conversion, and retail performance.

Oversee retail readiness initiatives including PDP audits, SEO and keyword strategy, ratings and reviews management, assortment strategy, and conversion optimization.

Advise clients on deals, coupons, Prime Day, seasonal planning, and other marketplace growth opportunities.

Align organic marketplace performance with paid retail media investments to maximize efficiency and incremental growth.

Team Collaboration & Internal Alignment

Translate client feedback into actionable next steps that help teams meet and exceed expectations.

Collaborate with Finance and Practice leaders to support profitability goals through effective resourcing, pricing, and SOW management.

Define clear expectations and cross-functional needs to drive successful client outcomes.

Performance Leadership & Business Growth

Lead teams responsible for activation, commerce strategy, and creative execution to ensure accounts perform against business goals and growth targets.

Monitor marketplace trends, search visibility, competitive activity, and category dynamics to identify optimization opportunities.

Evaluate retail media, marketplace sales, and conversion performance using dashboards, reporting tools, and commerce analytics platforms.

Identify portfolio growth opportunities through expanded marketplace support, media investment, content optimization, and integrated channel strategies.

Serve as a trusted partner to senior client stakeholders by delivering strategic insights and forward-looking commerce recommendations.