Director, Commerce Experience

Arc is the lead shopper and retail agency within Publicis Groupe. In an era of unprecedented disruption, where the customers you seek actively resist brands like never before, everything we do is in service of making your brand irresistible. We call it Irresistible Commerce. It starts by employing insights and data to uncover what’s standing in the way of growth, then deploying irresistible creative solutions to build connected shopping experiences that are personal, valuable, and delightful for your customers. The results simultaneously drive brand sales and love, helping us become WARC’s #1 Specialty Retail Agency with groundbreaking work recognized by Adweek, ANA Reggie Awards, and Effies.

About the role

You will be a part of a best-in-class commerce experience practice, pulling from the leading minds within Publicis Groupe's media agencies (Publicis Media, Spark, Starcom, and Performics). This role will be critical in building distinct and industry-defining commerce media strategies at Arc while leveraging the tools and knowledge across Publicis Groupe. You will work cross-functionally with Arc's business leadership, strategy, creative/content, data/technology, and analytics teams to create commerce media solutions for major retail environments and omnichannel commerce ecosystems.

The ideal candidate understands how to navigate the dynamic and rapidly evolving commerce media landscape. You are a versatile media expert who specializes in building and advising on retail media strategies across search, onsite media, DSPs, and national media integration. Utilizing your deep knowledge and experience across retail ecosystems, you will integrate the appropriate media vehicles to deliver holistic marketing strategies that drive business outcomes including share growth, household penetration, and ROI.

The ideal candidate also has experience communicating with and presenting to executive-level stakeholders on a regular basis. You are able to conduct meetings and presentations, collaborate on marketing strategies, and influence cross-functional teams and partners. The role demands a passion for educating internal teams on retail media capabilities and developing strategies that bring broad-reaching awareness channels and conversion-driving tactics into harmony while considering factors such as frequency, creative strategy, and consumer experience. The ideal candidate wants to lead and foster a collaborative and inclusive environment for all cross-functional teams.

Responsibilities

• Lead media strategies & budget forecasting and tacticals
  • Lead the development of insight-backed media strategies and tactical plans for consumer packaged goods (CPG) and retail-focused clients.
  • Build client yearly budget breakout/forecast by category and brand.
  • Lead annual planning and insights.
  • RFP and manage all 3rd party vendors (manage service buys).
• Connections Planning / Commerce path development
  • Work with media agency partners to develop strategies that integrate national media and commerce media for moments that matter across the year.
  • Have an understanding of Roundel’s capabilities to track data that will help inform strategies on how to grow household penetration (HHP), drive sales, and acquire new-to-brand customers.
• Data and Reporting
  • Work within Arc’s existing tools to derive insights-backed plans for all commerce media campaigns across multiple retail channels.
  • Use data and post-campaign reporting to plan.
  • Construct quarterly and post-campaign reporting.
• Collaboration with Media Agency
  • Work with client’s hands-on key media agency to collaborate on strategies, tacticals, and reporting.
  • Create an Integrated Agency Team (IAT) environment that pushes strategic thought across audiences, channels, placements, etc.
• Coach, partner, and mentor
  • Advise & partner with your Arc CX team and Arc’s Business Leadership.
  • Provide day-to-day leadership and mentoring to clients, commerce media team, creative team, and national/brand commerce team.
• Commerce Media Leadership
  • Keep up to date with, and vet, emerging platforms and innovation trends specific to retail media platforms, technologies, industry regulations, and regularly share new opportunities with our clients and agency.
  • Create thought leadership pieces and POVs.
  • Develop and publish POVs internally and for our clients on the value of different media vehicles (strengths and weaknesses) at the retail level.
  • Partner with the other Commerce Media team to share learnings and best practices.
  • Work closely with the Arc Business Leadership team to support and develop best-in-class delivery of campaign reporting, insights, and recaps.

Qualifications

• You’re both a builder and connector by nature who thrives in a collaborative environment with an eye to problem-solving.
• You have an inviting personality that can effectively engage and influence a variety of audiences.
• You are passionate about the business & media and constantly looking for ways to innovate to improve and drive growth.
• A confident communicator who can break down complex data, details, and activation nuances for internal teams and clients.
• A proven track record of developing integrated strategies and plans which have resulted in incremental growth for clients.
• Experience & expertise doing retail strategy, tactical planning, and partner management in the discipline of retail/shopper marketing, within an agency, retailer’s media organization, or CPG’s trade or customer marketing department; 10+ years preferred, but not required.
• If no experience, willing to self-learn, dig in from day one, and seek answers through asking questions.
• Preferred but not required: experience & expertise in retail media channels.
• Current knowledge of Shopper Marketing (digital & traditional).
• Clear understanding of first, second, and third-party data and how to apply it within commerce strategies; specifically, how to integrate key insights from an audience strategy into addressable media plans within a holistic integrated ecosystem.
• Bachelor’s degree in advertising, marketing, or related media field preferred.
• Strategic thinker in the development of commerce media strategy and management of day-to-day business.
• Adept at analyzing results, synthesizing data, drawing out insights & implications, and developing insightful and actionable recommendations.
• Sound decision-making skills based in agency, client, and industry knowledge.
• Leadership experience both in direct reports and cross-team leadership.

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more.
• Monetary assistance and support for Adoption, Surrogacy, and Fertility.
• Monetary assistance and support for pet adoption.
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help invest in your future and work/life balance.
• Tuition Assistance.
• Paid time off that includes Flexible Time off, Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more.
• Matching Gifts programs.
• Flexible working arrangements.
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility).
• Business Resource Groups that support multiple affinities and alliances.

The benefits offerings listed are available to eligible U.S.-based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents. Medical and voluntary benefits are also offered to freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation and parking benefits, legal benefits, pet insurance, and auto and home insurance.

Pay

Compensation Range: USD $129,485.00 - USD $186,060.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.