Director Client Sales & Insights - Hybrid - Arlington, VA

About the role

Circana seeks a passionate Director and client advocate with strong analytic skills to advance solutions and insights that best build the client's strategic vision. Collaborate with our clients and internal teams to maximize and apply insights gleaned from Circana data including store data analysis, household purchase behavior analysis, surveys, audits, data modeling, in-market testing, and other custom projects. Advocate for your client and create/close new opportunities with them.

Key skill sets

To be successful as a Client Insights Director you must possess and be able to execute four key skill sets:

• Advanced Analytic Skills: Demonstrate ability to analyze and interpret data and translate it into meaningful solutions for clients: Approach clients with coherent, actionable, and fact-based data that includes recommendations appropriate to their business needs. Utilize storytelling with a What, So What, Now What mentality to deliver complexity into clarity for clients. Continually provide analytical solutions and business insights to address any business gaps and/or opportunities and create value for the client. Incorporate client's full solution suite appropriately to deliver robust, end-to-end insights with an outside-in perspective. Identify business issues or opportunities and suggests the appropriate level of analytic solution/approach.
• Consultative Selling: Apply knowledge of the business, industry, and domain to identify, create, and close business opportunities: Target and sell solutions that address underlying client needs by asking questions that identify the root causes of issues versus symptoms. Strengthen client solution matrix by cross pollinating opportunities across the organization. Ask questions to test assumptions and challenges the status quo. Synthesize information on a variety of issues; translate the information into a project framework that ultimately provides solutions for clients.
• Impactful Presence: Demonstrate strong interpersonal communication and presentation skills; strong business acumen and present a professional image: Become trusted by clients, Circana client solutions teams, Circana cross-functional organizations, and Circana business partners and considered a domain expert and business partner. Educate the client on analytic methods, shape their thinking, and influence the decisions they make. Demonstrate a flexible approach to communication; adapt messages quickly to the appropriate level or function with poise and polish. C-level presence.
• Client Focus: Consistently act with client satisfaction in mind and follow through on commitments to ensure the needs of the client are met: Develop and maintain a deep understanding of customer needs and requirements. Understand organizational shape and development. Help customers identify solutions to problems they did not know they had. Regularly and proactively communicate with the client-facing teams, including soliciting feedback to continually improve the relationship. Track and organize multiple work streams against multiple clients, and manage time and resources against changing priorities.

Responsibilities

• Drive Client Growth: Identify and pursue opportunities to expand client relationships by aligning Circana's data and software solutions with their strategic goals.
• Deliver Insight-Led Solutions: Translate complex data into actionable insights that help clients make informed decisions and achieve measurable outcomes.
• Manage the Sales Cycle: Lead end-to-end sales processes including prospecting, needs assessment, solution development, negotiation, and closing.
• Collaborate Cross-Functionally: Partner with internal teams (e.g., Client Insights, Product, and Analytics) to deliver integrated solutions and ensure client success.
• Maintain Industry Expertise: Stay current on trends in [retail, CPG, or general merchandise] to position Circana as a thought leader and trusted advisor.
• Build Strategic Relationships: Develop and maintain strong relationships with key stakeholders across client organizations, including decision-makers and influencers.
• Utilize Sales Tools and Platforms: Leverage Circana's proprietary platforms (e.g., Unify+, Liquid Data, Intelligence Suite) to support client engagements and solution delivery.
• Achieve Revenue Targets: Meet or exceed individual and team sales goals through disciplined pipeline management and strategic account planning.
• Champion Client Success: Ensure client satisfaction by proactively addressing challenges, identifying growth opportunities, and delivering consistent value.
• Support Innovation and Feedback: Provide market feedback to internal teams to help refine offerings and contribute to product development.

Requirements

• 5-8 progressive years of experience in marketing or sales with a premier Consumer Packaged Goods (CPG) or marketing analytics company
• Experience with IRI/Circana data solutions is preferred; experience with syndicated datasets is required
• Demonstrated expertise in translating Point of Sale data and analysis into relevant implications within the CPG industry
• Demonstrated expertise in translating consumer panel data into actionable insights and recommendations
• Ability to build a rapport across functions and levels within an organization
• Proven ability to consult with clients to influence thinking
• Bachelor's degree preferred

Pay

The salary range for this role is $119,000 to $160,000. This job is also eligible for bonus pay.

Schedule

This position can be located in the following area(s): Arlington, VA hybrid work location 2-3 days a week.

Benefits

We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.